“Promote: 5.1 Audio as well as ‘stunning HD'”

Today the Sky F1 Insider Twitter account thought they would give readers inside access to their scripts for the weekends, by taking a picture of the front page of all six shows.

Sky F1 script.

The front page of each script contains a list of all the on-air and off-air talent for each show, from Martin Turner downwards. It looks like for each show, fifteen people are credited on there, alongside the on-air people, varying from five for The F1 Show to more for other shows.

Finally, we then get a big strap, which says:

PROMOTE: 5.1 AUDIO AS WELL AS “STUNNING HD”

Now, at this point I will say that I have no idea if things such as this are common in broadcasting or if it just specific to Sky, but I would ask:

a) what is the benefit of promoting it during the show?
b) what is the benefit of promoting it during every show when most viewers are the same and therefore already know about this
c) why is this big and bold on the front and made out to be the most important thing. I would be more interested in delivering high quality VT’s than the audio and picture that I am receiving.
d) is this a Sky F1 directive, or is this a directive from high up? If it is the latter, I would love to know why

I don’t know the answer to the above, but I don’t understand the logic in promoting this – all the viewers watching will already know about it, so in my opinion it has very little purpose – apart from them boasting about their own product.

Sky Sports F1 – Top 10 ratings (week ending 31st March, 2013)

From BARB:

1 – 110k – The F1 Show (Thursday, 20:00)
2 – 22k – 2009 German Grand Prix (Saturday, 21:01)
3 – 17k – Inside Track: Horner on Malaysia (Friday, 21:00)
4 – 15k – Ted’s Malaysian Race Notebook (Tuesday, 23:05)
5 – 15k – The F1 Show (Sunday, 10:00)
6 – 14k – Inside Track: Horner on Malaysia (Sunday, 20:32)
7 – 14k – Martin’s Malaysian Grid Walk (Tuesday, 23:20)
8 – 14k – The F1 Show (Friday, 20:00)
9 – 13k – Inside Track: Horner on Malaysia (Thursday, 24:45)
10 – 13k – Malaysian Grand Prix Replay (Monday, 19:01)

Superb rating for The F1 Show, its second highest rating ever, only behind the launch show in March 2012, which had over 200k.

Five people to follow in 2013

Social media in 2013 plays a huge part in our lives thanks to the rise of websites such as Facebook and Twitter. Users consume more information than ever before, and that includes Formula 1 fans. Whilst Formula One Management do not do as much as they should, the personalities involved in the sport more than make up for it. But as always with these things, it depends who you follow – whether you follow those that only regurgitate the ‘PR happy’ lines, or those that go across all aspects of Formula 1 from the fun aspects to the sport to taking viewers behind the scenes and give people the insight they are looking for.

Here, I pick out five accounts that are worth following this season. I’ve picked out one account from each of these categories: Driver, Team, Website, Journalist and Team Member.

For me, in the Drivers category there is one account on the must follow list: Fernando Alonso. On the backdrop of Ferrari’s worst start to a Formula 1 campaign in a long time, Alonso joined Twitter in March 2012. Just over a year later and Alonso has amassed 1.57 million followers, becoming the most followed Formula 1 driver on the site – ahead of Lewis Hamilton and Jenson Button, despite not having tweeted for as long. The good thing about Alonso’s account is that he tweets in both English and Spanish, and also tweets outside of the race weekend, giving fans an insight into his daily life. Just this week, Alonso began preparing a Q&A with his fans, showing the engagement between him and his followers. The Formula 1 drivers that do tweet tend to tweet regularly, only Sebastian Vettel and Kimi Raikkonen are without a Twitter account.

Over on the Teams side of things, and Lotus are the easy winners here, thanks to their behind the scenes access and regular features on their Twitter page to insight debate. A slight annoyance of mine was their regular use of #ImSexyAndIKnowIt, which was frequent throughout testing – although it probably won’t be long before #ImWinningAndIKnowIt is used. On the opposite end of the spectrum, and Toro Rosso‘s Twitter activity is fairly lousy – their Twitter page just being used to pull links straight from their Facebook page.

Things before a bit more sparce moving onto the personnel, as you would expect not many personnel have time to tweet during the race weekend, and the major team personnel members would probably not tweet anything revealing on their Twitter! One member who breaks the mould though is veteran Williams team manager Dickie Stanford. Stanford began tweeting at the start of the season, posting images in the build-up to the new season and during race weekends. If you are into that kind of thing, Stanford is a must follow for great access. It’s good to see that you can get a good balance between great access and not revealing anything too confidential – the best of both worlds.

Moving onto websites, and a clear winner here is F1 Fanatic.co.uk. Partially thanks to not being behind a pay-wall unlike some other F1 websites, the website has grown considerably in the past eight years and offers a variety of pieces such as historical articles. I am probably a bit biased here having written an article for the site last month, but even so, in my opinion it is an emerging F1 site and will only continue to grow.

Finally, in terms of journalists, BBC’s Andrew Benson is a good follow for reliable F1 news scoops as well as opinion pieces. Who are your five to follow in 2013? Have your say in the comments below.

Sky Sports to show highlights of 1993 European Grand Prix

As revealed on tonight’s edition of The F1 Show, Sky Sports are to show a special Classic F1 race this upcoming Thursday (11th April). The channel will show highlights of the 1993 European Grand Prix, to mark twenty years since Ayrton Senna’s famous victory at the Donington Park circuit as the three-time champion dominated in wet weather conditions.

The thirty minute highlights will air at the following times:

– Thursday 11th April, 19:00
– Saturday 13th April, 08:45
– Sunday 14th April, 12:00

Throughout this season, Sky are showing five full Classic F1 races in the build-up to each race, as well as ‘strands’ during non-race weeks.

Scheduling: The 2013 Chinese Grand Prix

After a much needed break, Formula 1 is back with the Chinese Grand Prix. With it, the weekend marks the first BBC live weekend of the season. This means two things – Eddie Jordan is back, and secondly, for the first time ever, practice will be live on terrestrial television as it will be airing on BBC Two. Over on BBC Radio (which TV viewers will also hear for practice), it will be Jonathan Legard as the main commentator for them in a similar deal to last year.

Over on Sky, their one change is that Anthony Davidson is racing in round one of the FIA World Endurance Championship at Silverstone so won’t be with the team. Here are all of the scheduling details you need:

Tuesday 9th April
20:00 to 22:15 – F1: 2007 Chinese Grand Prix (Sky Sports F1)
– commentary from James Allen and Martin Brundle
– repeated on Friday 12th April at 12:00
22:15 to 00:30 – F1: 2008 Chinese Grand Prix (Sky Sports F1)
– commentary from James Allen and Martin Brundle
– repeated on Friday 12th April at 21:00

Wednesday 10th April
20:00 to 22:30 – F1: 2009 Chinese Grand Prix (Sky Sports F1)
– commentary from Jonathan Legard and Martin Brundle
– repeated on Saturday 13th April at 10:00
22:30 to 00:45 – F1: 2010 Chinese Grand Prix (Sky Sports F1)
– commentary from Jonathan Legard and Martin Brundle
– repeated on Saturday 13th April at 16:15

Thursday 11th April
08:00 to 08:45 – F1: Driver Press Conference (Sky Sports F1)
17:45 to 18:00 – F1: Gear Up for China (Sky Sports F1)
19:00 to 19:30 – F1: 1993 European Grand Prix Highlights (Sky Sports F1)
– commentary from Murray Walker and Jonathan Palmer
– see this post for more details
20:00 to 22:15 – F1: 2011 Chinese Grand Prix (Sky Sports F1)
– commentary from Martin Brundle and David Coulthard
– repeated on Sunday 14th April at 19:45

Friday 12th April
02:45 to 04:50 – F1: Practice 1 (Sky Sports F1)
02:55 to 04:35 – F1: Practice 1 (BBC Two)
06:45 to 09:00 – F1: Practice 2 (Sky Sports F1)
06:55 to 08:35 – F1: Practice 2 (BBC Two)
09:00 to 09:40 – F1: Team Press Conference (Sky Sports F1)
11:00 to 12:00 – The F1 Show (Sky Sports F1)
11:35 to 15:15 – F1: Practice Replay (BBC Two)
18:45 to 19:00 – Inside F1 (BBC News Channel)

Saturday 13th April
03:45 to 05:10 – F1: Practice 3 (Sky Sports F1)
03:55 to 05:05 – F1: Practice 3 (BBC Two)
06:00 to 08:30 – F1: Qualifying (BBC One)
06:00 to 08:45 – F1: Qualifying (Sky Sports F1)
13:00 to 14:15 – F1: Qualifying Replay (BBC One)
– note: For Scotland viewers, the replay is on BBC Two
18:45 to 19:00 – Inside F1 (BBC News Channel)

Sunday 14th April
06:30 to 11:00 – F1: Race (Sky Sports F1)
07:00 to 10:15 – F1: Race (BBC One)
10:15 to 11:15 – F1: Forum (BBC Red Button)
11:00 to 12:00 – F1 Legends: Tony Brooks (Sky Sports F1)
14:20 to 16:20 – F1: Race Replay (BBC One)

As always, if anything changes I shall update this blog if necessary. The Classic F1 timings have already changed once – as they were scheduled to begin on Friday 6th April, but have been changed to the times shown above.

Update on April 4th, 20:50 – I note that instead of it being GP Uncovered after the Chinese Grand Prix, it is the first edition of a new series of F1 Legends presented by Steve Rider. The first edition focusses on Tony Brooks, and as the description notes “A look at the career of British driver Tony Brooks. Nicknamed ‘the racing dentist’, Brooks was described by Stirling Moss as “the greatest unknown racing driver there has ever been”.”