Sky Sports F1 – Top 10 ratings (week ending 2nd December, 2012)

From BARB:

1 – 31k – The F1 Show (Friday, 20:00)
2 – 16k – The F1 Show (Sunday, 13:00)
3 – 15k – Indian Grand Prix Highlights (Friday, 13:00)
4 – 15k – Brazilian Grand Prix Highlights (Monday, 16:35)
5 – 13k – Brazilian Grand Prix Highlights (Monday, 10:30)
6 – 12k – Italian Grand Prix Highlights (Thursday, 15:00)
7 – 11k – The F1 Show (Saturday, 20:01)
8 – 10k – Bahrain Grand Prix Highlights (Tuesday, 16:30)
9 – 8k – Fast Track (Friday, 19:30)
10 – 8k – United States Grand Prix Highlights (Friday, 16:00)

That was The F1 Show’s last edition of the season. I shall calculate a series average in time for the last of the 2012 Verdict pieces will focus on this year’s television ratings.

Sky and Santander part ways

Media Week are this morning reporting that Sky and Santander have parted ways, with Santander no longer sponsoring Sky Sports’ F1 coverage.

The Sky statement, according to Media Week says “We have just reached the conclusion of Santander’s successful one-year sponsorship of Sky Sports’ F1 coverage. Several brands have already approached us about sponsoring next season’s coverage, and discussions are ongoing.”

It is a slightly bizarre statement to make. If the sponsorship was successful, then why was it not extended for another year? I remember back in the ITV days the reason was normally low ratings. It will be interesting to see how long it takes them to find a new sponsor for 2013.

Sky’s other sponsor this season has been blackcircles.com.

Sky Sports win FIA award, testing coverage update

At last night’s FIA Gala ceremony, Sky Sports won one of the two Formula One Promotional Trophies for their debut season coverage this year. The team won the Television Trophy, succeeded BBC Sport, who won the award last year.

In the article on the Sky Sports website, Barney Francis, managing director of Sky Sports, says: “A talented team, lead by executive producer Martin Turner, has given us all thrilling coverage and real insight through their live coverage, weekly magazine show and a channel full of programming. One year ago we said we’d give Formula 1 ‘the Sky Sports treatment’, and we meant it; a channel devoted to in-depth coverage of the sport, for new fans and old, and more ways for viewers to watch the sport. We can’t wait for the next season to start.”

Whilst winning awards is always a good thing, I do hope this does not prevent them from improving for 2013 by resting on their laurels. The Sky article does give a sneak peak into the New Year, with the fact that we have the first official confirmation that the channel will remain on air over Winter, as revealed by The F1 Broadcasting Blog last month.

Furthermore, the article notes: “Sky Sports F1 HD will continue throughout the winter with regular F1 programming as well as coverage of the build-up to the new season including all three February tests. Sky Sports News HD, skysports.com and @skysportsf1 will also bring in-depth coverage and glimpse of what’s to come as the grid prepares for the new season behind closed garage doors.

So coverage of the pre-season will begin on the Sky Sports F1 channel with, and I quote ‘all three February tests’. That can be spun in many different ways. The obvious one is live coverage. Personally, I don’t forsee that happening, although some would argue that they would only be showing ‘Your Home of Formula One’ all day long. I’d love it to happen, but I don’t see it turning into reality. Instead, a round-up show either at the end of each day, or ‘The F1 Show’ at the end of each test with Ted Kravitz seems a much more likely option that will probably turn into fruition.

Sky Sports F1 to broadcast individual team season reviews

Sky Sports are to broadcast a season review for each team, as noted a few weeks ago. Starting on Boxing Day at 19:00, the channel will broadcast a 30-minute season review on each team. The times are as follows:

Boxing Day
19:00 – Red Bull Season Review (featuring interviews with Sebastian Vettel, Mark Webber and Christian Horner)
19:30 – Ferrari Season Review

Thursday 27th December
19:00 – McLaren Season Review
19:30 – Lotus Season Review (featuring interviews with Kimi Raikkonen and Romain Grosjean)

Friday 28th December
19:00 – Mercedes Season Review (featuring interviews with Ross Brawn and Nico Rosberg)
19:30 – Sauber Season Review (featuring interviews with Sergio Perez and Kamui Kobayashi)

Saturday 29th December
15:00 – Force India Season Review (featuring Natalie Pinkham interviewing Paul di Resta and Nico Hulkenberg)
15:30 – Williams Season Review (featuring Natalie Pinkham interviewing Pastor Maldonaldo and Bruno Senna)

Sunday 30th December
15:00 – Toro Rosso Season Review
15:30 – Caterham Season Review

New Year’s Eve
15:00 – Marussia Season Review
15:30 – HRT Season Review

At first I was sceptical, and felt that the above programmes are regurgitating material for the sake of regurgitating material given that there is a lot of pre-2012 material they could show, however, according to this post on Digital Spy Forums, the programme will feature new material, so may be worth watching – or at least putting on record.

Update on December 22nd – Now that the EPG has mostly updated, we can see that the majority of the Season Reviews will feature interviews, with the Force India one putting extra emphasis on ‘exclusive’, which supports the post above that the programmes are featuring new material. I’m very glad to see this confirmed as new interview footage is always good to see. What I am not glad about is that there is zero promotion that these programmes are even airing. Nothing on the Sky Sports F1 website to tell anyone, only one tweet from Sky F1 Insider to tell anyone. It is little wonders programmes get ratings in the thousands if the network does not promote them.

The BBC F1 Team: The 2012 Verdict

After being wiped out last year as a result of the deal with Sky Sports, the BBC F1 production team was left to replace and fill the empty holes that had appeared. Out went Martin Brundle and Ted Kravitz from BBC TV, along with Anthony Davidson, David Croft and Natalie Pinkham from BBC Radio 5 Live. In their place came Ben Edwards and Gary Anderson for TV, whilst James Allen, Jaime Alguersuari and Jennie Gow formed the all-new 5 Live F1 team.

With the season now over, all in all, the BBC did a fantastic job with their recruitments, and in this piece I shall look at each member of the team in detail. As with my August piece, though, I will not be looking at the 5 Live team as I have not listened to them a lot this season, so it would be unfair to write about their team. I did do a brief piece on them here though for those interested.

Ben Edwards
Regular motor sport watches will have recognised Ben Edwards’ voice long before 2012. Edwards made his first Formula 1 commentary appearance at the 1994 Japanese Grand Prix, commentating alongside John Watson for British Eurosport. That race was just the beginning for Edwards as the two formed one of the best motor sport commentary partnerships of all time. Edwards continued his Formula 1 duties until the end of 1996 when Eurosport (and the BBC) lost their Formula 1 rights to ITV. Edwards moved his commentary duties stateside, commentating on CART for Eurosport.

In 2002, Edwards was part of the F1 Digital+ team, again alongside Watson and also alongside Matthew Lorenzo, Damon Hill, Peter Windsor and Perry McCarthy. A great team did not reap rewards, as Bernie Ecclestone closed the channel down at the end of the year. Despite his commentary being well-received, though, ITV or BBC never gave him the lead commentary position. Edwards moved onto A1 Grand Prix, commentating on their world feed alongside Watson until that particular series went bust. Whilst Edwards commentated live on ITV’s British Touring Car Championship programming, it was not until this year that Edwards broke back into Formula 1, joining the BBC as lead commentator.

It was worth the wait. Although Edwards was not alongside Watson this year, his partnership with David Coulthard quickly became a favourite with BBC F1 viewers. The partnership was in sharp contrast to other partnerships in previous years that have not gone so well, as the two gelled well together and called the action enthusiastically and excitedly. Alongside Gary Anderson, the three make the race day commentary worth watching. 2013 prediction = Edwards to stay with the BBC team

David Coulthard
A successful Formula 1 career for Coulthard spanning 15 years and 13 wins concluded in 2008, following spells at Williams, McLaren and Red Bull. A long career left Coulthard well placed for a broadcasting role, so it was no surprise to see BBC sign Coulthard up to restart their coverage from 2009. Coulthard to me seemed like one of those drivers’ that would move onto broadcasting at the end of his racing career due to the way his Formula 1 career ebb and flowed, which leaves him in a better position than those that have just had success to talk about the sport he loves – something I think will also happen to Jenson Button when he retires.

The three man team of Coulthard, Jake Humphrey and Eddie Jordan from 2009 has excelled in the past four years, and the same can be said for this season. Coulthard took on extra responsibility this year, performing the grid walk for BBC’s ten live races, a role he managed successfully, even bumping into Martin Brundle on more than one occasion.

Whilst his commentary with Edwards has also been top-notch, the question must now be asked whether Coulthard will remain with BBC for 2013. As I outlined in my 2013 predictions piece though, I do not see what Coulthard has to gain from moving to Sky Sports. There is an arguable point that he may want to reduce his commitments, but at the age of 41, Coulthard is in his prime, so I really don’t anticipate that happening just yet! In my opinion, Sky don’t offer him anything BBC do, unless he considers the prospect of live TV as appealing as Martin Brundle… it is worth noting that the few articles this morning say Coulthard will indeed remain at BBC for 2013. 2013 prediction = Coulthard to stay with the BBC team

Eddie Jordan
Probably the most charismatic member of the BBC team, Jordan has been with them since the start of 2009 as analyst alongside David Coulthard before and after the races. Jordan, who was well known for being the boss of Jordan Grand Prix through their stay in Formula 1, has appeared at all of the live races this year as well as a few highlights rounds. Although some will interpret this as him winding down his BBC commitments, I think it was the sensible option and probably one Jordan would have preferred. There was no real point of him travelling out to the ten highlights races only to talk for about 5 to 10 minutes in the pre and post-race show.

Despite his air-time reduction, Jordan is still a real asset alongside Coulthard and one to bring along a few scoops with him. The Lewis Hamilton to Mercedes scoop, started by him was dismissed by some on the paddock, including Sky Sports F1, only for the scoop to turn out to be 100 percent accurate. It is the scoops like this that give Jordan credibility, and you can see why BBC will be extremely keen for him to say with them for 2013.

I think with no Jordan as well, the life would be taken out of the live BBC F1 shows as I do not think Jordan would be very easy to replace. 2013 prediction = Jordan to stay with the BBC team

Gary Anderson
Like Jordan above, before his BBC duties, Anderson was most famous as the chief designer of Jordan Grand Prix, Anderson being there for the majority of its lifespan. Since then, Anderson has done TV work mainly for Setanta in Ireland, as well as doing website work for AUTOSPORT.com, amongst various other pieces.

Anderson succeeded Ted Kravitz as BBC’s pit-lane reporter. For the first few races, to be honest, I was sceptical about Anderson’s appointment. I got the impression that he was not gelling well with the remainder of the team on screen and that he was not being utilised properly, this a particular concern for the highlights races where sometimes he was heard very little. As the season has progressed though, Anderson definitely wins the award for most improved member of the team. Anderson, who also played a part in 5 Live’s practice coverage, is heard a lot more during the race day commentary, with Edwards bouncing back to him regularly in races, which has helped integrate him in the team.

In the pre and post-race programming, Anderson gives his technical analysis, and, despite not having the budget as Sky Sports F1’s Sky Pad, Anderson puts the latest developments over to the general audience in a language they understand – without dumming it down too much. As I said during the Summer, this was where he struggled in early races, but has improved massively now. 2013 prediction = Anderson to stay with the BBC team

Jake Humphrey
Advancing through the BBC ranks from CBBC to Fame Academy and onto BBC Sport, Humphrey became BBC F1 presenter in 2009. It was clear from day one that BBC had made the correct decision.

This part of ‘The 2012 Verdict’ will not be long, because as we all know now, Humphrey is moving onto pastures new for 2013, so there is not much for me to say here. I do think, though, that BBC F1 will be worse off without Humphrey. Reading a lot of Twitter comments, and you can tell that Humphrey’s style of presenting has helped open Formula 1 open to a new audience that did not exist before, which should not be forgotten. I do hope, ten or fifteen years down the line we do see Humphrey back in the motor sport circles in some capacity. But for the moment… 2013 confirmed = Humphrey is off to BT Vision

Lee McKenzie
Throughout the 2000’s, McKenzie filled several motor sport broadcasting roles, such as A1 Grand Prix pit-lane reporter and presenting Speed Sunday on ITV1 in 2004. It was in 2009 when McKenzie joined F1, becoming BBC F1 pit-lane reporter alongside Ted Kravitz.

McKenzie has continued that role ever since, stepping in as presenter for the 2010 Japanese Grand Prix and the 2012 Canadian, German and Hungarian Grand Prix’s. With her presenting experience, alongside her good relationship with all the drivers’ thanks to her reporting from 2009 to 2012 makes her the prime candidate for the BBC F1 presenter role. One of the best interviews for me this year was her interview with Lewis Hamilton, which shows her ability to get the best answers out of drivers and acting professionally when doing so. Her interviews with Sebastian Vettel are another stand-out, such as his championship winning interview and when the two presented the first part of the F1 Forum at Silverstone this year.

For me, McKenzie is not only the obvious candidate, but the logical one. Any other decision may make her reconsider her BBC F1 future if the presenter role gets given to a Formula 1 newcomer. 2013 prediction = McKenzie is promoted to the role as BBC F1 presenter

Tom Clarkson
As Clarkson has not been on the BBC programme since Summer, I will not add any more to what I wrote back in August, which you can see below:

“If you are from Australia and are reading this, you will be familiar with Clarkson as he is a regular voice on TEN Sport’s Formula 1 coverage. As Humphrey is back for the remainder of the season as a presenter, I don’t believe that we will see Clarkson again, but as we have seen him several times, I thought I would give him a section here too. My memory of Clarkson though comes from Canada when he was asking questions to a slightly miffed Mark Webber here,Webber either unimpressed or bored with Clarkson’s line of questioning.”

I will end this part with a story that is making the rounds this morning and that is that Suzi Perry is the front-runner to become BBC F1 presenter from 2013. The move, if true, would be a surprising one. As I noted in September, Perry was dropped from BBC’s coverage of MotoGP a few years ago. The fact that she was dropped from the MotoGP coverage makes it seem far-fetched that she would be considered for a higher priority role. To me, the two do not add up. Perry also has been more two wheels than four wheels in the past thanks to her MotoGP commitments. The reason given publicly that she was leaving was because of time commitments, however Formula 1 takes up more time than MotoGP with 20 races.

But, I note from her Twitter than she has said that she “will be back in full flow soon [with presenting]” and she will be back on TV “soon“. So this story appears to have some legs…