Formula 1 websites and their popularity

One thing I have not really focussed on during this blog is how well Formula 1 sites perform and which sites receive more hits than others. So I thought it would be a good time to have a look at a few Formula 1 websites and see where they rank in the world.

The key here is “the lower the rank, the higher the hits”.

– 2,367 – The official Formula 1 website
———–———–———–———–———–
– 01 – 6,395 – AUTOSPORT
– 02 – 7,435 – ESPN F1
– 03 – 8,748 – Auto Motor Und Sport
– 04 – 16,684 – PlanetF1.com
– 05 – 17,133 – GPUpdate.net
– 06 – 32,329 – Crash.net
– 07 – 33,942 – F1Fanatic.co.uk
– 08 – 68,531 – Motorsport.com
– 09 – 90,149 – James Allen on F1
– 10 – 138,396 – GrandPrix.com
– 11 – 145,747 – Pitpass.com
– 12 – 226,531 – F1Today.net

For reference, I have included the official Formula 1 website, which is significantly higher than the highest dedicated Formula 1 news site. Also, BBC F1 and Sky Sports F1 are excluded from the list as the figures are not on the Alexa Web Company website, and besides, their figure would dwarf the ones listed above.

AUTOSPORT unsurprisingly is top of the websites worldwide thanks to its weekly magazine, with ESPN and Auto Motor Und Sport in third. The latter is Germany’s main Formula 1 site so a lot of its traffic is generated from Central Europe from countries such as Germany along with Austria and Switzerland to name two examples. ESPN surprised me though given that it does not screen any Formula 1 in the United Kingdom, or in America. What you have to remember though is that ESPN is a big brand in America, so although they do not hold the broadcasting rights in America, it may well be the first portal for news for the majority of American Formula 1 fans. It is a bit like ITV over here, although they relinquished the Formula 1 rights in 2008, their website was so successful that they kept it for a further three years until traffic dropped significantly.

Behind the top three you have a gap in rank before PlanetF1 and GPUpdate are clustered together. PlanetF1 may surprise some, but as an indirect subsidiary of BSkyB it means that their website appears among many at the footer of the Sky Sports website, including the Sky Sports F1 homepage. So even if PlanetF1 may not be the most credible of news sites, the link may go some way to explain why it appears fourth in the twelve websites above. Crash.net follows up in sixth, but considering the Crash website has both MotoGP and Formula 1 content, one of the few websites to do so, I do think that it should be further up in that both two wheel and four wheel fanbases should be attracted to the website.

F1Fanatic.co.uk has done well for itself, but the same cannot be said for Motorsport.com and GrandPrix.com. Both have been online for nearly twenty years, but I would have thought that they should be higher because of their URL names, they are generic terms you would type into Google. So from that perspective, I would have expected them to be higher up. I do note that the latter is not being updated as much now, so I am not sure if it is on its way out. James Allen’s is not a news website as such, but I thought it would be an interesting inclusion as a personal blog while Pitpass and F1Today.net round off the list.

Source: Alexa Web Company. The ranks above are the three month average global traffic rank for each website taken on October 22nd, 2012. I think Alexa is the most reliable for tracking web analytics, but even if it is not, I thought it would be interesting to put these figures up for anyone interested.

Sky Sports F1 – Top 10 ratings (week ending 14th October, 2012)

From BARB:

1 – 187k – Live Korean Grand Prix: Qualifying (Saturday, 06:00)
2 – 80k – Korean Grand Prix: Qualifying Replay (Saturday, 09:45)
3 – 78k – Live Korean Grand Prix: Qualifying Build-Up (Friday, 29:00)
4 – 59k – Korean Grand Prix: Qualifying Replay (Saturday, 13:31)
5 – 51k – Korean Grand Prix Replay (Sunday, 11:31)
6 – 50k – Legends (Saturday, 08:15)
7 – 49k – Porsche Supercup: Belgium (Saturday, 07:48)
8 – 48k – The F1 Show (Friday, 10:00)
9 – 45k – Live Korean Grand Prix: Build-Up (Saturday, 29:30)
10 – 42k – Korean Grand Prix Highlights (Sunday, 17:02)

The channel reached 1.672 million people, which is the lowest yet for a race week for the channel. What is interesting for me is that it is 709,000 viewers down on the reach for Chinese Grand Prix week, which was also a joint Sky and BBC live race in a similar timezone.

Update on March 3rd – Okay, so I’ve just got around to checking BARB. The ratings is up, but it looks like not all the data is present.

The Twitter outlook

Sebastian Vettel’s victory may not mean much for Twitter considering Vettel is yet to have an account, whilst Lewis Hamilton has gone AWOL after saying that he is reconsidering his use of the service following his tweets concerning Jenson Button. In any event, let’s see who has gained the most followers in the past seven days…

Drivers – The Top 10
01 – 1,195,360 – Jenson Button (McLaren)
02 – 1,164,797 – Fernando Alonso (Ferrari)
03 – 1,149,581 – Lewis Hamilton (McLaren)
04 – 506,724 – Bruno Senna (Williams)
05 – 460,206 – Mark Webber (Red Bull)
06 – 319,025 – Sergio Perez (Sauber)
07 – 282,890 – Pastor Maldonaldo (Williams)
08 – 209,423 – Nico Rosberg (Mercedes)
09 – 185,807 – Pedro de la Rosa (HRT)
10 – 184,961 – Felipe Massa (Ferrari)

Drivers – Biggest Increases
01 – 25,695 – Lewis Hamilton
02 – 21,103 – Fernando Alonso
03 – 20,122 – Jenson Button
04 – 12,055 – Mark Webber
05 – 9,167 – Felipe Massa

Drivers – Smallest Increases
01 – 588 – Charles Pic
02 – 747 – Jean-Eric Vergne
03 – 1,707 – Daniel Ricciardo
04 – 1,888 – Timo Glock
05 – 2,188 – Narain Karthikeyan

Stay off Twitter, gain more followers! Possibly. Well, definitely for this week in the case of Hamilton.

A change in the top 10 further down, as Heikki Kovalainen exits the top 10 and Felipe Massa enters it after gradually moving up the list since the blog began in April. Massa is a certainty to move up into ninth next week. It is Kovalainen’s second loss in position in the past few weeks, however, as Pedro de la Rosa moved past him two weeks ago.

Teams – The Top 10
01 – 352,825 – Ferrari
02 – 247,089 – McLaren
03 – 171,155 – Red Bull
04 – 157,617 – Mercedes
05 – 144,400 – Lotus
06 – 89,349 – Caterham
07 – 85,301 – Marussia
08 – 83,698 – Force India
09 – 83,232 – Sauber
10 – 77,670 – Williams

Teams – Biggest Increases
02 – 6,163 – Red Bull
01 – 4,722 – Ferrari
03 – 2,964 – McLaren

Teams – Smallest Increases
01 – 719 – Williams
02 – 805 – Toro Rosso
03 – 1,020 – Caterham

Williams again at the foot of the table for the third time in five weeks. Red Bull gain the largest amount of followers thanks to winning the last three races.

Driver and Team statistics as of Monday 15th October 2012.

Scheduling: The Indian Grand Prix

Sixteen races gone. And only four remain, starting at the Buddh International Circuit for the Indian Grand Prix. From a broadcasting perspective, the race is somewhat unique in that it is the only race in the calendar to start at half past the hour. Bahrain used to, as did Japan, but both of them races now start on the hour, with India in its second year the only one to have a different start time.

Pedantry aside, Sky Sports F1 are live with every session as usual, while BBC have afternoon highlights. As is the norm now, expect Eddie Jordan to be away, Jordan only having appeared on the Australian and Italian highlight weekends. Over on Sky, Anthony Davidson is alongside Georgie Thompson back in London on the Sky Pad and Damon Hill back with them after a two race absence. For their news team, Craig Slater is in for the next three rounds with Rachel Brookes back for the season finale in Brazil.

Also, episode three of Britain’s Next F1 Star airs this Thursday featuring Josh Hill, the son of 1996 Drivers’ Champion Damon.

The full schedules, including the MotoGP from Phillip Island, is below. Interesting to note that the race day highlights programme length on BBC One is only 100 minutes long, suggesting that the race may only be getting a 50 minute race edit instead of the usual 70 minute race edit for the Asian based races. I’ve removed the forum as well, because, despite the claims made before the season started, more often than not the forum has not turned up on the website, BBC instead opting for a longer post-race show on BBC One for the highlights shows.

Thursday 25th October
10:30 to 11:15 – F1: Driver Press Conference (Sky Sports F1)
19:30 to 20:00 – Britain’s Next F1 Star (3/6) (Sky Sports F1)

Friday 26th October
05:15 to 07:20 – F1: Practice 1 (Sky Sports F1)
05:25 to 07:05 – F1: Practice 1 (BBC Radio 5 Live Sports Extra)
09:15 to 11:30 – F1: Practice 2 (Sky Sports F1)
09:25 to 11:05 – F1: Practice 2 (BBC Radio 5 Live Sports Extra)
11:30 to 12:15 – F1: Team Press Conference (Sky Sports F1)
13:30 to 14:30 – The F1 Show (Sky Sports F1)
18:45 to 19:00 – Inside F1 (BBC News Channel)

Saturday 27th October
06:15 to 07:40 – F1: Practice 3 (Sky Sports F1)
06:25 to 07:35 – F1: Practice 3 (BBC Radio 5 Live Sports Extra)
08:30 to 11:15 – F1: Qualifying (Sky Sports F1)
09:25 to 10:35 – F1: Qualifying (BBC Radio 5 Live Sports Extra)
13:00 to 14:15 – F1: Qualifying (BBC One)
18:45 to 19:00 – Inside F1 (BBC News Channel)

NOTE: Clocks go back one hour, with the change from British Summer Time to Greenwich Mean Time. The times below are GMT…

Sunday 28th October
04:30 to 06:00 – MotoGP: Phillip Island (BBC Two)
08:00 to 12:45 – F1: Race (Sky Sports F1)
09:25 to 11:30 – F1: Race (BBC Radio 5 Live)
14:05 to 15:45 – F1: Race (BBC One)

As always, if anything changes I shall update this blog if necessary.

“Inside Track: A Weekend with Marussia” added to Sky Sports F1 schedules

Just looking through the Radio Times website double checking the schedules for the Indian Grand Prix weekend, and I spotted that a thirty-minute programme focussing on Marussia’s Japanese Grand Prix weekend is being shown on:

– Friday 19th October, 21:00
– Saturday 20th October, 00:00
– Monday 22nd October, 00:15
– Thursday 25th October, 19:00

There probably are other showings dotted around that I have not spotted, and no doubt it will be on once or twice during the Indian Grand Prix weekend. Hopefully this will be an extended cut of the feature Sky did with Marussia which was shown during the Korea Grand Prix weekend, rather than just a reshowing of the original feature.