Musical chairs from a broadcasting perspective

The news today that Lewis Hamilton will join Mercedes next season is not a particularly surprising story, given that Eddie Jordan revealed it a few weeks ago. Perez moving to McLaren though is the surprising half of the story, and one that was unexpected a few weeks ago. Firstly, a well done to BBC and Eddie Jordan for being first to the punch by reporting it, and pursuing the story further. It seems they were right by saying Hamilton would go to Mercedes, unlike Sky who in the days after appeared insistent that Hamilton would remain at McLaren.

From a 2013 broadcasting perspective though, it will make one particular person very happy. That person being Bernie Ecclestone. Formula 1 thrives on changing driver line-ups, and the media do love it. Changing driver line-ups means more stories, it means more rivalries, it means the potential to develop fan bases and therefore drives up TV coverage and hopefully television ratings at the end of it. The move for Sergio Perez to McLaren, one would expect, will therefore boost Formula 1 popularity in Mexico substantially, especially if he wins a Grand Prix, the first Mexican to do so since Pedro Rodríguez in 1970.

The reason that the driver changes are good for Formula 1 though is because, had the driver line-ups stayed the same, the product put out to fans could, potentially become stale. Yes, the racing may be at its best in a long, long time, but if there are no emerging talent coming through, then the worldwide television audience may decrease. Hence, why Perez moving to McLaren is a good move for all concerned. Had Hamilton stayed at McLaren, we could have been left with an unusual situation where Red Bull, McLaren, Ferrari and Mercedes have the same line-up for the fourth consecutive year. You can see why Ecclestone would consider that line-up stale for the product put out to fans. The staleness then resounds to the stories that are told during a particular season, it would be a case of “same old, same old, we’ve been here before”. New talent brings with it new stories, new backgrounds and a new audience to bring to Formula 1.

This afternoon, the FIA World Council is expected to confirm what I spoke about on the blog last week, that being the 2013 Formula One calendar. Wouldn’t it be a coincidence if New Jersey was dropped with the Mexico Grand Prix? Now that would be fantastic.

The Twitter outlook

A hectic September, on and off the blog, is coming to a close with a few changes in this week’s Twitter outlook. With September coming to a close it is also a full round-up as we see who made big gains for the month, as there are several changes to the order.

Drivers
01 – 1,142,552 – Jenson Button (McLaren)
02 – 1,110,557 – Fernando Alonso (Ferrari)
03 – 1,085,392 – Lewis Hamilton (McLaren)
04 – 492,592 – Bruno Senna (Williams)
05 – 438,710 – Mark Webber (Red Bull)
06 – 276,880 – Sergio Perez (Sauber)
07 – 265,469 – Pastor Maldonaldo (Williams)
08 – 198,774 – Nico Rosberg (Mercedes)
09 – 178,728 – Heikki Kovalainen (Caterham)
10 – 177,907 – Pedro de la Rosa (HRT)
11 – 164,857 – Felipe Massa (Ferrari)
12 – 160,603 – Paul di Resta (Force India)
13 – 140,005 – Narain Karthikeyan (HRT)
14 – 100,137 – Vitaly Petrov (Caterham)
15 – 86,240 – Nico Hulkenberg (Force India)
16 – 82,550 – Timo Glock (Marussia)
17 – 76,702 – Romain Grosjean (Lotus)
18 – 73,952 – Kamui Kobayashi (Sauber)
19 – 45,870 – Daniel Ricciardo (Toro Rosso)
20 – 32,718 – Jean-Eric Vergne (Toro Rosso)
21 – 19,699 – Charles Pic (Marussia)

As I have noted several times in the past few weeks, since my August full round-up, Fernando Alonso and Lewis Hamilton have both hit one million followers. The gap between Alonso and Jenson Button is now only 32,000 followers, meaning that Alonso is certainly going to overtake the Brit in the next few weeks, especially so if he becomes World Champion.

Further down the pecking order, Vitaly Petrov becomes the 14th driver in the 2012 Formula One field to hit 100,000 followers, so congratulations to him. What it does mean is that only seven of the 21 drivers on Twitter are still under 100,000 followers. Michael Schumacher, Sebastian Vettel and Kimi Raikkonen are still, unfortunately, yet to join. Also of note is that Felipe Massa and Romain Grosjean have moved up a position, Massa in front of di Resta and Grosjean in front of Kobayashi. Although Grosjean has only appeared in two races this month, his ban after the Belgian Grand Prix generated a lot of attention on Twitter, no doubt contributing to why he overtook Kobayashi.

Drivers – Increases
01 – 123,791 – Fernando Alonso (n/a)
02 – 101,988 – Lewis Hamilton (n/a)
03 – 59,932 – Jenson Button (n/a)
04 – 23,689 – Sergio Perez (up 3)
Average driver = 23,387
05 – 22,094 – Mark Webber (up 1)
06 – 21,189 – Felipe Massa (up 2)
07 – 18,974 – Bruno Senna (down 2)
08 – 14,736 – Pastor Maldonaldo (down 4)
09 – 14,036 – Paul di Resta (up 3)
10 – 12,110 – Pedro de la Rosa (down 1)
11 – 11,614 – Vitaly Petrov (n/a)
12 – 11,383 – Romain Grosjean (up 2)
13 – 10,930 – Nico Rosberg (n/a)
14 – 10,871 – Narain Karthikeyan (down 4)
15 – 8,948 – Heikki Kovalainen (n/a)
16 – 6,371 – Nico Hulkenberg (up 1)
17 – 5,309 – Kamui Kobayashi (down 1)
18 – 4,264 – Daniel Ricciardo (n/a)
19 – 3,474 – Jean-Eric Vergne (up 1)
20 – 3,229 – Timo Glock (down 1)
21 – 2,194 – Charles Pic (n/a)

The up and down positions above is a comparison to their position in the same table last month. You could compare the raw values if you wanted to as both months are over a four week period, but it would not be a particularly fair comparison as August had zero races whereas September has had three races. Hamilton’s gain was by far the highest monthly gain recorded of his since I started blogging about Twitter driver and gains in April – his previous highest gain being 79,859 in July. Button, Petrov, Grosjean and both Force India drivers also recorded their highest monthly gains yet.

Teams
01 – 340,425 – Ferrari
02 – 235,980 – McLaren
03 – 159,447 – Red Bull
04 – 149,774 – Mercedes
05 – 138,049 – Lotus
06 – 86,945 – Caterham
07 – 81,742 – Marussia
08 – 79,430 – Force India
09 – 76,703 – Sauber
10 – 75,856 – Williams
11 – 62,550 – HRT
12 – 50,774 – Toro Rosso

Williams and Force India have stopped exchanging places, instead Sauber have overtaken Williams. Marussia have broken the 80,000 follower barrier, so congratulations to them.

Teams – Increases
01 – 21,124 – Ferrari (n/a)
02 – 14,997 – McLaren (up 1)
03 – 12,915 – Red Bull (down 1)
04 – 9,644 – Lotus (n/a)
Average team = 8,046
05 – 7,163 – Sauber (up 1)
06 – 7,103 – Mercedes (down 1)
07 – 5,776 – Force India (up 1)
08 – 4,223 – HRT (up 2)
09 – 4,113 – Marussia (down 2)
10 – 3,282 – Caterham (down 1)
11 – 3,221 – Williams (up 1)
12 – 2,999 – Toro Rosso (down 1)

Ferrari, McLaren, Force India and Sauber all record their highest monthly gains yet, Sauber moving into fifth which contributed to why they overtook Williams.

Driver and Team statistics as of Monday 24th September 2012.

Scheduling: The Japanese Grand Prix

Sebastian Vettel’s victory in the Singapore Grand Prix means that the gap between him and Fernando Alonso has closed as they and the rest of the Formula 1 field head to Suzuka for the Japanese Grand Prix.

Sky Sports F1 have full live coverage of every session over the race weekend, with BBC screening extended highlights on Saturday and Sunday afternoon. BBC Radio 5 Live will be covering all the action live as normal, but as noted in his weekly blog post, Jaime Alguersuari will be absent from the next three rounds. James Allen is also taking a short commentating break, meaning that Jonathan Legard and Mercedes test driver Sam Bird will be commentating on the 5 Live output from Japan and Korea as a result. On Sky, there is a slight change as Ted Kravitz will not be with the team on Friday, instead David Croft will present The F1 Show alongside Georgie Thompson. Kravitz will join the team, however, on Saturday and Sunday.

As noted last week, there are two new programmes on Sky Sports F1 on the Thursday which, for this week only, I have noted below.

Thursday 4th October
07:00 to 07:45 – F1: Driver Press Conference (Sky Sports F1)
17:00 to 18:00 – Sporting Greats: Stirling Moss (Sky Sports F1)
19:30 to 20:00 – Britain’s Next F1 Star (1/6) (Sky Sports F1)

Friday 5th October
01:45 to 03:50 – F1: Practice 1 (Sky Sports F1)
01:55 to 03:35 – F1: Practice 1 (BBC Radio 5 Live Sports Extra)
05:45 to 08:00 – F1: Practice 2 (Sky Sports F1)
05:55 to 07:35 – F1: Practice 2 (BBC Radio 5 Live Sports Extra)
08:00 to 08:45 – F1: Team Press Conference (Sky Sports F1)
10:00 to 11:00 – The F1 Show (Sky Sports F1)
18:45 to 19:00 – Inside F1 (BBC News Channel)

Saturday 6th October
02:45 to 04:10 – F1: Practice 3 (Sky Sports F1)
02:55 to 04:05 – F1: Practice 3 (BBC Radio 5 Live Sports Extra)
05:00 to 07:45 – F1: Qualifying (Sky Sports F1)
05:55 to 07:05 – F1: Qualifying (BBC Radio 5 Live Sports Extra)
13:00 to 14:15 – F1: Qualifying (BBC One)
18:45 to 19:00 – Inside F1 (BBC News Channel)

Sunday 7th October
05:30 to 10:15 – F1: Race (Sky Sports F1)
06:55 to 08:45 – F1: Race (BBC Radio 5 Live)
14:05 to 16:05 – F1: Race (BBC One)
16:05 to 17:05 – F1: Forum (BBC Red Button)

As always, if anything changes I shall update this blog if necessary.

Formula One Management to direct Japanese Grand Prix this year

The Japanese Grand Prix is to be directed by Formula One Management (FOM) this year, I can confirm.

Alongside Monaco, Japan is one of two races that has in recent years been directed by Fuji Television leading to inferior direction compared to FOM, and focussing on the home drivers’ more such as Takuma Sato and Kamui Kobayashi. The move will therefore please Formula 1 fans around the world, and means that they no longer have to complain about Fuji Television’s direction! The race has been directed by FOM before, but that was only for F1 Digital+ from 1997 to 2002, and only available to a small number of people.

I do wonder if the move has anything to do with dwindling Formula 1 popularity in Japan. Although the Grand Prix is usually a sell-out each and every year, according to a blog post written by James Allen last year, television viewing figures have dropped from 17 million viewers in the early 1990’s to 2 million viewers live on pay television and 5 million viewers on terrestrial television. With the drop in viewership, it is possible that Fuji Television could no longer justify the costs in producing the World Feed to FOM when asked.

It shall be interesting to see if any new camera angles are in force next weekend with FOM taking over duties.

Sky Sports F1 – Top 10 ratings (week ending 16th September, 2012)

From BARB, thankfully there is no data delay this week so it is straight onto the top 10:

1 – 35k – The F1 Show (Friday, 20:00)
2 – 29k – Porsche Supercup: Hungary (Thursday, 20:10)
3 – 17k – Porsche Supercup: Germany (Thursday, 19:55)
4 – 17k – F1 Legends (Sunday, 22:00)
5 – 15k – Italian Grand Prix Replay (Monday, 19:00)
6 – 12k – The F1 Show (Sunday, 16:34)
7 – 11k – Italian Grand Prix Highlights (Wednesday, 20:02)
8 – 11k – Italian Grand Prix Highlights (Monday, 16:30)
9 – 10k – Italian Grand Prix Highlights (Sunday, 19:31)
10 – 10k – Italian Grand Prix Highlights (Tuesday, 18:00)

A rather ordinary top 10, not much to note there it has to be said. There is no motor sport in any of other top 10’s, except Motors TV (unsurprisingly) with 19,000 viewers topping their chart for the World Rally Championship highlights airing on Friday 14th September.