Sky Sports F1 – Top 10 ratings (week ending 22nd July, 2012)

From BARB:

1 – 989k – Live German Grand Prix (Sunday, 11:30)
2 – 608k – Live German Grand Prix: Qualifying (Saturday, 12:00)
3 – 148k – Live German Grand Prix: Practice 3 (Saturday, 09:45)
4 – 100k – Live German Grand Prix: GP2 Feature Race (Saturday, 14:35)
5 – 83k – Porsche Supercup: Britain (Saturday, 11:46)
6 – 82k – Live German Grand Prix: Practice 1 (Friday, 08:45)
7 – 82k – Jenson Button Interview (Saturday, 11:16)
8 – 77k – Jenson Button Interview (Sunday, 10:59)
9 – 75k – German Grand Prix: Qualifying Replay (Saturday, 21:02)
10 – 72k – Live German Grand Prix: Practice 2 (Friday, 12:45)

The first thing I need to note is that the channel reach was the highest ever, with a total reach of 3.515 million viewers, this partly thanks to its free weekend. If you compare it to Sky’s other exclusive races so far however:

– 3.515 million – Germany
– 3.473 million – Malaysia
– 3.419 million – Bahrain
– 3.405 million – Australia
– 3.270 million – Canada

And there is not a huge difference it has to be said between the reach for Germany and the previous highest channel reach for Malaysia.

Nevertheless, there is a marked improvement in the figures above. While Friday’s figures are nothing to write home about, Saturday’s and Sunday’s figures are up notably on normal. The Qualifying figure, GP2 Feature Race figure and the Race day figures were the highest ever respectively for the channel. Despite this, when looking at the full picture:

Qualifying: 0.608m [SSF1 live] + 1.14m [BBC2] + 0.12m [BBC HD] = 1.87 million
<bRace: 0.989m [SSF1 live] + 1.90m [BBC2] + 0.292m [BBC HD] = 3.18 million

Both figures are the lowest since 2008, the race turns out to be the lowest since 2006. You could argue “you’re using full programme averages, that’s unfair!”. But so are all of the other figures I am using, so it is a level playing field. Even if I did use Sky’s race average, which was about 1.5 million, that would be a total of 3.69 million, which would be the lowest figure since 2008. Figures are down year-on-year, whichever way you attempt to spin the figures.

Although the figures are down, I do think it is worth praising the GP2 Series figure. In my opinion, it is extremely important that the figures improve, and that Sky promote GP2 more, as these people are the future of Formula 1. The field features British talent such as James Calado and Max Chilton, yet the series does not get any airtime on Sky Sports News or outside of the main programme. Even ITV4 had a programme in 2008, it is about time Sky gives it a proper intro and outro!

As always, your thoughts and opinions are welcome.

2 thoughts on “Sky Sports F1 – Top 10 ratings (week ending 22nd July, 2012)

  1. James who? Max who? Oh, I’m sorry. You can only see them at work behind a paywall. Disgraceful.

    • Well I’m more pointing to the fact that more viewers should stay with Sky Sports F1 after Qualifying to watch GP2. If anything, I’m glad GP2 and GP3 are on Sky Sports F1 instead of British Eurosport as it was before. On Sky Sports F1, every Qualifying and Race is live of both series’, as well as Practice for GP2. Whereas on British Eurosport, you were lucky to get the Races live, and they never screened Practice or Qualifying live.

      So you get a better deal for GP2 and GP3, in my opinion, on Sky Sports F1.

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