Hamilton’s win helps Hungarian Grand Prix perform well against Olympics backdrop

The move by FIA and FOM to schedule the Hungarian Grand Prix on the opening weekend of the London 2012 Olympic Games may have left a lot to be desired, but nevertheless, the ratings performed solidly.

Sunday’s coverage of the race had 658,000 (5%) on Sky Sports F1 from 11:30 according to Media Guardian, while the highlights on BBC One at 17:00 had 3.64m (20.3%), bringing a total figure of 4.30 million. Being brutally honest here, it would not have mattered whether the race was on BBC One exclusively or not (if we were still in the previous deal), coverage would have been down anyway. So to only be 340,000 viewers down year-on-year shows that the rating is extremely good in the circumstances.

Qualifying on Saturday had 1.5 million on BBC Two alone, again, a good rating in the circumstances with wall-to-wall Olympics coverage on BBC One.

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