The Australian Grand Prix viewing figures increased on 2012, overnight figures show. However, the increase was due to BBC’s viewing figures, was offset somewhat by Sky’s viewing figures as their ratings decreased versus 2012.
Last year, BBC One’s highlights show averaged 2.73m (22.9%), compared with 3.05m (21.9%) for yesterday’s highlights show. In comparison, Sky Sports F1’s live show from 04:30 to 09:00 averaged 526,000 viewers (16.7%) last year, whereas yesterday it had 431,000 viewers (13.5%). If we are to take Sky’s average from 05:00 to 08:00 – which is comparable with previous BBC years – the Sky average is 571,000 viewers (23.8%) versus 617,000 viewers last year. The combined average is therefore 3.62 million which, although up on last year’s 3.35 million, is still down on all the figures from 2008 onwards.
Away from the averages, the combined peak was also up – 4.58 million viewers yesterday compared with 4.30 million. Again, the BBC One peak was up versus last year (3.69 million vs 3.28 million), whilst Sky’s peak was down versus last year (893,000 versus 1.02 million).
Qualifying 1 coverage on BBC rated superbly – averaging 2.71 million (24.6%), peaking with 3.08 million (27.5%). Qualifying 2 and 3 rated similarly well at 05:15, winning the slot and averaging 576,000 viewers (41.0%), beating Sky Sports F1. Qualifying 1 coverage live on Sky averaged 211,000 viewers (9.6%), peaking with 387,000 (18.1%) at 06:35. Qualifying 2 and 3 on the channel peaked with 309,000 viewers (4.1%).
Overall, BBC will be very pleased to see their figures healthy, but Sky may be a bit concerned to see their figures down year-on-year.