News round-up: A Question of F1; Sky looking for new sponsor

Alongside the big Premier League news from earlier this week, there are a few bits of other news worth reporting on this blog, including Sky Sports looking for a new sponsor for 2015.

Sky Sports F1 looking for new sponsor
Thanks to Jon Wilde over on Twitter for the tip here, alerting me to the news that Sky Sports F1 are looking for a new sponsor for 2015. Santander and were their sponsors for 2012, with Rolex and Shell taking over for 2013 and 2014. No idea at this stage who will be sponsoring their programming this season.

There’s a few statistics over on the Sky Media PDF for anyone interested, including a few viewing figure predictions for 2015. The headline one is that they predict a Individual 4+ TVR of 0.98 for their race day programme, equivalent to around 572,000 viewers, which looks incredibly low to me, although it presumably includes Paddock Live and the Track Parade.

Pre-Australia schedule takes shape
Sky Sports F1’s schedule, up to and including Friday practice for the Australian Grand Prix, has been revealed. It is not much different to last year, so isn’t a worth a piece on its own, until the finalised version is released. Either way, The F1 Show is definitely back from Friday 6th March, Classic F1 races are back and everything else is as you would expect.

If you were hoping for a completely new batch of Classic F1 races, you’ll be disappointed to learn that three of the first six races being broadcast are from 2014 (Bahrain, Hungary and Britain). Out of the other three, two have been broadcast before (1990 US and 1996 Australia), which leaves only the 1995 Pacific Grand Prix as a new classic race to the channel.

Over on the BBC, a special Formula 1 themed episode of A Question of Sport was filmed today, presumably for transmission in the lead-up to the Australian Grand Prix. The guests were David Coulthard, Suzi Perry, Kevin Magnussen and Christian Horner.

British Eurosport announce Superbike commentary team
Tom Gaymor will be stepping up to lead World Superbikes commentator on British Eurosport for 2015. Gaymor will be commentating alongside Steve Parrish for the rounds that clash with the British Superbike Championship. Jack Burnicle and James Whitham will commentate on the World Superbikes when it does not clash with the British Superbikes. The channel will also be broadcasting the FIM Endurance World Championship live in 2015.

Over on BT Sport, no official confirmation on their MotoGP line-up, but it doesn’t appear that there will be any changes. I did ask Abi Griffiths about their coverage this season, and the response was that “all will be revealed soon.” So, we shall see.


3 thoughts on “News round-up: A Question of F1; Sky looking for new sponsor

  1. OMG that PDF is hilarious:-

    ‘passionate and innovative coverage of the world’s most popular motorsport. Sky Sports critically acclaimed team of stellar talent will once again guide race fans through the F1 calendar’.

    Or more accurately:-

    ‘uncaring and unoriginal coverage of the world’s most popular motorsport. Sky Sports self proclaimed ‘talent’ will once again fumble, embarrass and blag their way through the F1 calendar’.


    ‘In depth coverage and the best analysis from every practice and qualifying session, as well as every live race’.

    Or more accurately:-

    ‘A rugby fan will ask some ex drivers exactly the same questions each week whilst looking like a group of abandoned husbands in an Asda car park being filmed by a student’.

    I really pity the poor ad sales manager that has to try and flog that. If I were an advertiser Sky F1 would confuse the hell out of me, the sport, it’s fans and associated brands are all ABC1 yet their presentation is C2DE.

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