Sky Sports have unveiled their 2016 pre-season trailer for the new Formula One season, which for the second year running will air across their UK, Germany and Italian outlets. The trailer, called the Constant Fight, in my opinion is a marked improvement on last year’s effort.
The 90 second film may remind readers of Sky UK’s promotion heading into their inaugural 2012 season. The 2016 version features drivers preparing for a Formula One weekend and was filmed during the last two race weekends of the 2015 season in Brazil and Abu Dhabi.
The music in the campaign was created by Dave Connolly, with creative and direction led by Jacques Salmon. The trailer aims to “bring to life all of the fights fought out at every level of this intense competition, demonstrating that F1 really is a constant fight.” Whilst last year’s trailer, #TheChasingPack also aired in Germany and Italy, Salmon notes that this year’s trailer marks “first truly pan-European 360* campaign for SKY.”