Button stands out as Sky celebrates their 150th F1 race

Last weekend’s German Grand Prix was an instant classic, as Max Verstappen stormed to victory in a wet-dry race at Hockenheim.

Off the circuit, the weekend marked Sky Sports’ 150th race covering Formula 1, having started back in 2012. Seven and a half years later, I look at Sky’s season so far…

Strength in numbers
Despite the ever-changing world of broadcasting, remarkably Sky’s Formula 1 line-up is still mostly intact compared with their original 2012 team.

Simon Lazenby has presented every race from track side, with David Croft in the commentary box. Martin Brundle has remained alongside both most of the time, as has Ted Kravitz.

In addition, Natalie Pinkham, Anthony Davidson, Johnny Herbert, and Damon Hill remain with Sky. Recently, Paul di Resta and Nico Rosberg have also joined the line-up. Heading into 2019 and the start of a new broadcasting deal, Motorsport Broadcasting expected change, and predicted such changes two years earlier.

The appointment of Scott Young as Sky’s new Head of Formula 1 at the end of 2017 meant that the coverage was bound to move in a different direction over time.

In the off-season, Sky added 2009 champion Jenson Button and Karun Chandhok to their roster. 2019 started on a rocky note, as a decision to drop Kravitz from Sky’s line-up was u-turned from within, the saga badly handled throughout as this site exclusively revealed at the time.

Irrespective, both Button and Chandhok have proven to be fantastic additions to Sky’s line-up during the first half of 2019, bringing a fresh perspective with them.

Chandhok brings all the expertise and knowledge with him from his three years at Channel 4, whilst Button is arguably the best new on-screen personality on the UK F1 broadcasting scene in years.

The signs of a great broadcaster were present throughout Button’s racing career during interview segments, and it is no surprise the way he has easily settled into his role with Sky, even if he is only with them for five races this year. Button’s contributions are insightful, yet down to earth, in equal measure.

Chandhok was unfairly criticised in the opening races for ‘not being Ted,’ Kravitz’s commitments cut down to 14 races this season.

Both are excellent broadcasters in their own unique way, Kravitz with his Notebook output, and Chandhok with his analytical Sky Pad segments alongside Anthony Davidson, the latter of which continues to be a highlight of Sky’s F1 coverage.

With 14 people now part of Sky’s F1 on-air team (including Rachel Brookes and Craig Slater), does the broadcaster run into the risk of having ‘too many cooks’ present? Of course, Sky uses most of the 14 in rotation, with seven to nine people present during a race weekend.

Is that too much? In my view, the amount of on-air people is fine, but the way Sky uses them can be improved.

Karun Chandhok and Jenson Button analyse the incident between Sebastian Vettel and Lewis Hamilton during the 2019 Canadian Grand Prix (watch the video on Sky’s F1 website).

Feeder series stay neglected
Which brings us to the ‘feeder series problem’ that continues to be a problem for Sky.

Sky have made small, positive steps in this area recently. Most Formula Two sessions now contain a brief build-up, with Lazenby, Chandhok and Davidson engaging in brief chatter.

On occasion, we also hear a pre-recorded interview with one of the Formula Two stars, such as Jack Aitken and Nyck de Vries, helping introduce fans to the future stars. But Formula Two continues to feel like the unwanted bit on the side.

Sky’s F1 qualifying coverage should seamlessly link into the first F2 race, yet Sky have never experimented on this front, whilst each F2 race features zero analysis and wrap-up.

The social media element has suffered so far in 2019, with few tweets from the official @SkySportsF1 Twitter account for either Formula Two or Formula Three. Will Esler, who was one of Sky’s main F1 social media reporters and built up Sky’s F2 and F3 social content, left their team towards the end of 2018, resulting in a significant drop in quality.

Both feeder championships deserve promotion during Sky’s main F1 programming. Formula 1 themselves are finally realising the value of F2 and F3, promoting both championships across social media, but Sky are not following them.

Coincidentally, the lack of promotion extends to Sky’s IndyCar coverage, with Sky only sporadically referencing IndyCar during their commentary, despite Sky airing IndyCar on the F1 channel this season.

During the British Grand Prix weekend, Sky stayed on-air live during the Friday lunch break. However, apart from two live links from Lazenby, the remaining 55 minutes of the hour featured two extended pre-recorded VTs and adverts.

Sky could have spent the hour focusing on the stars of tomorrow, producing a nice bit of television for the aficionados, in a similar vein to BT’s MotoGP offering, but Sky opted not to.

To make matters worse, Sky had 13 of the 14 on-air team on hand at Silverstone, making it difficult to justify why Sky did not use the hour wisely.

If Sky want to take extra cooks to a race, fine, but Sky should use their cooks across a variety of menus (F1, F2 and F3) instead of sticking to the same recipe (F1).

Documentaries come to forefront with strong storytelling
One of the areas where Sky have improved this season is with their documentaries strand, their storytelling the strongest in a long time.

It also highlights that when Sky’s coverage is good, it can be fantastic, as the segments that aired during the British Grand Prix weekend proved.

The broadcaster aired an hour-long documentary focusing on Sir Frank Williams’ 50 years in Formula 1, an excellent piece of television, and the kind of material you would expect a dedicated F1 channel to air.

In addition, Sky aired a segment in which Ross Brawn reunited Button with his championship winning Brawn BGP001.

Unlike other car segments which Sky have aired across the years, this segment held a connection bigger than the rest, which was plainly obvious (in a positive way) in the output, the whole segment well done I felt.

Sky also dealt with the tributes to Niki Lauda and Charlie Whiting appropriately in the first half of 2019, both with the right balance in my view. The Whiting tribute was lovely, yet heart wrenching at the same time, with a clearly emotional Bernie Ecclestone paying his respects.

Archive material has played its part on Sky this year. From F1’s 100th race celebrations, to reminiscing about Red Bull’s and Johnny Herbert’s first victories, it does feel like Sky are making greater use of the F1 archive than previously.

One rumour Motorsport Broadcasting heard earlier this year was that Sky were planning on packaging archive races together into smaller edits, accompanied by a voice over, so it will be interesting to see if that comes to fruition moving forward.

In an era of efficiency savings, it is difficult to see Sky repeating the success of ‘Senna Week‘ from 2014, but nevertheless I am pleased to see Sky producing excellent documentary material again.

Weekend structure not quite there
Sky’s changes were noticeable from the very first seconds of their 2019 coverage, as Outlands by Daft Punk replaced Alistair Griffin’s Just Drive, which has been front and centre of Sky’s coverage since 2012, as the opening theme.

Their weekend offering has felt more ‘all rounded’, with the addition of a practice round-up show to their Friday schedules. ‘The Story so Far’ gives viewers a digestible wrap-up of Friday’s action, allowing Sky to dissect the practice action, interviewing personalities we may not always see on screen.

If anything, The F1 Show filled this area previously, but Sky opted to move The F1 Show to Saturday’s at the start of 2018. Now in its second year on Saturday’s, I still feel that The F1 Show should revert to its Friday time slot.

It is disappointing that Sky continues to prioritise the magazine show over either Formula Two analysis, or F1 qualifying analysis, the latter a kick in the teeth considering Kravitz’s post-qualifying Notebook is no more this season.

BT Sport airs Premier League Tonight, which is a magazine show following their football coverage, tackling on and off-pitch issues that no other show in the football television landscape covers, generating conversation across social media in the process.

You would never imagine the current iteration of The F1 Show – or any show currently on Sky F1 for that matter – covering the kind of issues that PL Tonight covers.

The bugbear of Sky’s split-screen cutaways remains during their practice coverage. The odd cutaway is fine, but Sky utilises the split-screen far too often for my liking, sometimes hiding Formula 1’s own on-screen graphics.

Practice sessions can be dull, and I understand the desire to add detail, but cutting to the pit lane too much during practice risks alienating the core audience watching who just want to see cars on circuit.

Paul di Resta, Simon Lazenby and Martin Brundle interview Frankie Dettori from the Paddock Club during Sky’s 2019 Bahrain Grand Prix build-up.

Race day content continues to improve
With Sky Pad analysis and excellent VT’s, Sky’s build-ups have had some excellent moments during 2019 so far. The variety of Sky’s line-up has helped to this effect as well.

The quality of Sky’s build-ups has fluctuated this year, from the lows in Bahrain (an excessive amount of celebrity and Paddock Club coverage), to the highs of Canada and Britain, you do sometimes wonder ‘which Sky will turn up this weekend.’

However, it does feel that the quality of coverage that Sky are putting out there has improved significantly over the past few races. It is difficult to pin point the exact moment, rather it just feels like a trend in the right direction more than anything else.

Supporting Sky’s race day broadcasts this season are the usual analytical voices on hand to offer their expert opinion, led by Brundle and Davidson, with Chandhok joining the fray this season.

Sky tried to change their post-race coverage in Australia, making use of their paddock studio base, but viewers panned the change across social media (even if this writer did enjoy the fresh style).

The change reminded me of BBC’s original F1 Forum from 2009 and had the potential to evolve into something new. The change lasted one race, with the old post-race style soon returning, although I do wish Sky tried a bit harder with implementing what they had in mind instead of giving up after Australia.

One of Sky’s initial problems for the fly-away races was the ‘hard close’ at the top of the hour, resulting in a shorter post-race than in previous years, to cater for the race repeat that followed, meaning that there were always some time constraints, despite being a dedicated channel.

Sky’s post-race is enjoyable, although you need a juicy moment in the race for the post-race content to light up, as we saw in Canada with the incident between Lewis Hamilton and Sebastian Vettel.

A post-race broadcast can only be as good as the race, a poor race lends itself to a poor post-race broadcast, and vice versa. When F1 is on top, the whole broadcast bounces up with it.

Inevitably, a calendar of 21 races means that some race weekends will not feel special, which is the risk Formula 1 as a collective take when they expand the calendar. Is it therefore unfair to blame them if one of two of their build-ups do feel ‘run of the mill?’

Sky has a vast amount of resources on offer, yet BT Sport’s MotoGP platform and WRC All Live can produce a similar level of coverage, with fewer resources.

After all the points outlined above, has Sky’s coverage evolved positively since 2012? Have your say in the comments below.


Contribute to the running costs of Motorsport Broadcasting by donating via PayPal

7 thoughts on “Button stands out as Sky celebrates their 150th F1 race

  1. Excellent article, David. I agree with what you say about the split-screens. If there is important activity in a pit garage [eg work on a car that has been involved in an incident] that’s OK with me, sometimes how the pit crew work to resolve the problem/s is interesting to see.

    But…

    Full-size split screen is also used during the chats with the Team Principals during practice sessions. Used sparingly [and for a short period] that is fine. This past weekend, during a practice session in Germany, we saw the backs of the people on the pitwall area for nearly 5 minutes continuously. Also, Croft mentions the camera is on them and asks the Team Principal to turn round and give them a wave!? Not necessary.

  2. I enjoy the formula Sky came up with in 2014 before lights out, there are no VTs shown between the pit lane opening and the world feed throwaway, which is a far cry from the BBC days and I think it flows much better (Kravitz at the end of the pits throws to Crofty for some stats then throws to Pinkham for interviews then throws to Brundle via Lazenby for the gridwalk). The “Outlands” track has really grown on me, too. I do think, on a downside, that they don’t use the channel as much as they could, their non-live programming could hugely be improved. Their Cricket and Football channels are much better in this regard. Nonetheless, I did choose Sky over C4 at the British Grand Prix, although I do feel that the BBC’s 2011 (specifically) coverage has yet to be matched.

  3. I’m sorry but as a fan of F1 since the 1970’s I can safely say that Sky is killing F1 in the UK. Look at the viewing figures, they can’t even gain a million viewers for the British GP? It’s got worst every year and this year I sadly gave up watching it on Sky. They continue to lose viewers and it’s time F1 sacked the whole team. Will Buxton all on his own is superior to the whole team. I’m torn as I love Brundle but he’s simply wasted on Sky. The Netflix documentary on the 2018 season was epic. Give that production company the rights on Netflix to produce live coverage and see it grow with a new much younger demographic than Sky. Sadly if F1 stays with Sky and Scott Young until 2024 then F1 is dead. I’ll be watching Formula E anyway as the racing is far more enjoyable than F1. Yes Germany was great but it was all down to the rain. Unless you make every race a wet one, F1 really is boring these days. As a racer I want wheel to wheel action from start to finish. Formula E delivers that every single race but don’t tell that to Chase Carey and F1.

  4. It costs more to watch the Sky F1 channel, than I pay for the whole of the BBC. Okay, most of the money is thrown at FOM, but the rest of the broadcasts are pretty much forgettable. I don’t need to hear a constant stream of stats, that just wash over my head, to the point that I switch off mentally when Chandhok and Croft speak.

    I can’t say I’m particularly interested in the driver interviews either. After a few races, no one has much of interest to tell us and they’ve become jaded by being asked the same questions at every race by numerous journalists. The same goes for the team bosses. No one is prepared to tell the truth, they can’t afford to. Oh, to hear a driver tell us he thinks the team hasn’t got a clue and he can’t stand to be in the same room as his team mate. We know it’s there to say, but we won’t hear it.

    Sky could dump half of their team and they’d not be missed. I can’t be spending 2 hours either side of each race watching not a lot.

  5. If NBC requires F1 as part of the Sky/NBC linkup as predicted by Joe Saward in the US, NBC will almost certainly want drivers and engineers to link up with 1700 (GMT-4) NASCAR America franchise which includes the Tuesday Dale Earnhardt Jnr Download and the Thursday Motorsport Hour (all motorsport magazine). NBC and Sky could almost certainly create a huge audience on Sky F1 at 10 PM Tuesdays with Dale Jnr Download featuring Verstappen, Hamilton, Vettel, Leclerc, or others. The 44-year old NBC commentator did an INDYCAR-centered on with SImon Pagenaud after his Indy victory, and the stories the drivers tell him on his podcast that airs on television can get fans to like a driver better. The drivers have found Earnhardt to be much easier to open up than other commentators.

    Noticing something interesting: We never hear F2 or F3 promoted much in F1, and Indy Lights has the same problem as NTT INDYCAR, but NASCAR Xfinity and Trucks get more promotion in Cup broadcasts than the lower tiers in others, especially with the NASCAR Xfinity “Names Are Made Here” branding during commercials (one 30-second ad from Comcast-Xfinity is purchased that features the stars and the branding). Is it time F2 gets more “The Road to F1” branding?

  6. I think I have a possible explanation to why Sky isn’t promoting that much the feeder series & IndyCar during their F1 coverage.

    Remember that Sky’s coverage isn’t available only in the UK. I think it’s used in more than 60 countries. It’s not all of those broadcasters using Sky coverage that broadcast the feeder series and IndyCar like Sky.

    In my case, Canada, our F1 broadcaster only offers F2 races (practice and qualy aren’t on TV, no F3 at all and IndyCar is on another channel). Normally, we get the full 2-hour broadcast from Sky for FP2, but when the session is followed by F2 Qualy, our coverage ends when Crofty go through the sessions’ results with FOM graphics (so, 3-5 minutes only after checkered flag). I guess Sky is building-up the F2 Qualy during their post-FP2 chats.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.