Both Sky Sports and Channel 4’s Formula 1 coverage in 2019 opened with a new theme in Australia, stepping away from their previous efforts as a new era of broadcasting began down under.
Outlands in, Just Drive out at Sky
For Sky, Alistair Griffin’s Just Drive has been a fixture of their opening titles since their very first show in 2012. After seven years, Just Drive steps aside for Outlands by Daft Punk, the song most famous for featuring in Tron: Legacy back in 2010.
The new titles, an effort spanning multiple creative agencies and over 40 people, are six months in the making. As with Sky’s new Formula 1 pre-season trailer, their in-house Creative Agency steered this project from initial concept to delivery.
By Sky’s side were The Mill, Trim and Envy, responsible for visual, edit and sound respectively. The 2019 opening sequence shows the weekend build-up to a crescendo, utilising a ‘left to right’ movement throughout, giving it a ‘big time’ feel.
The intro is a significant improvement on previous efforts where the opening sequence inter weaved Sky’s own personnel with the racing action.
Writing on his Behance profile, Chris Sharpe, Design Director at Sky Creative takes us through the titles. “The new title celebrates the raw and visceral aspects of the live sport. Showcasing the theatre of a weekends coverage, from team preparation to chequered flag, while also encapsulating the story and drama of the previous season’s championship,” explains Sharpe.
“The simple but consistent left to right mechanic weaves its way through the edit, finishing with a spectacular CG move. The sequence signs-off with an unachievable grid moment, leaving the viewer with an unforgettable start of race experience.”
The Mill’s Director for the piece, Ivo Sousa adds “My focus from the offset was demonstrating the importance of the team behind each driver. Each role is essential and preparation is meticulous, every part of the process counts. The engineering details are insanely intricate and yet, in contradiction, the sport is a brutal force.”
The team filmed footage during last year’s US Grand Prix weekend, whilst Silverstone played host to the opening Mercedes shoot. As with all films, some footage did not make the final cut, with the shot described by Rachel Brookes last October featuring Sky’s personnel turning their heads on cue absent.
Genesis in, The Chain out at Channel 4
With Channel 4 unable to secure Fleetwood Mac’s The Chain for 2019, the free-to-air broadcaster too had to look elsewhere for inspiration.
In comes in French duo Justice, with Genesis, which has an opening salvo famous for appearing across many different forms of artwork. The imagery is in a similar style to that of Channel 4’s previous introductions, although a step below the BBC’s efforts from 2009 to 2015.
For both Channel 4 and Sky, the music feels like an afterthought, which is not a surprise considering both broadcasters were hoping to use The Chain as revealed on this site last week. Both tracks are fine, but neither live up to The Chain, admittedly finding a track that does live up to The Chain is a difficult task.
In situations like these, I suspect both broadcasters cut two or three different versions of their respective title sequences ready for use, one with The Chain. If you overlay The Chain over the top of Sky’s visuals, you get a good match. The race for The Chain has resulted in better visuals than sounds in my opinion, on both sides.
Elsewhere, Formula 1’s own opening titles received a makeover. Brian Tyler’s F1 theme remained for a second consecutive season, with his evocative track. This year’s introduction from F1 is an example of where the imagery does not fit the sound, whereas last year, the timing was on point.
However, this year’s effort focusses on each outfit in a logical order, starting with the lower six teams, before moving on the top four teams, whereas there was no logical order to last year’s introduction. With that in mind, if the intention of the 2019 piece is to help newer fans get into the sport, then it is a job well done.