Carlos Sainz’s pursuit of victory in last weekend’s Italian Grand Prix saw viewing figures double in Spain, audience data from overseas shows.
The race was red flagged after a major accident for Ferrari’s Charles Leclerc.
Following the restart, AlphaTauri’s Pierre Gasly battled McLaren’s Sainz for victory, Sainz a couple of laps too short from potential victory.
Sainz’s pursuit of victory resulted in audience figures surging in his home land.
An audience of 244,000 viewers (2.1% audience share) watched the Grand Prix on pay TV station Movistar+ according to Formula TV, double the 121,000 viewers (1.2% audience share) that watched last month’s Spanish Grand Prix on the same channel.
Last weekend’s race was up by around a third on last year’s Monza figure, which averaged 173,000 viewers (1.4% audience share) in Spain.
The average audience declined from 932,000 viewers for the Belgian Grand Prix, to 841,000 viewers last weekend, a reflection of the red flag period which may have depleted the Canal+ average slightly.
The conclusion here is obvious, but worth stating: France’s viewing figures are higher than Spain, meaning that there is less room for growth, whereas F1 in Spain is underperforming massively now.
The presence of Sainz fighting it out up front – and the returning Fernando Alonso – is critical to move the needle in Spain.
Unfortunately, one of F1’s biggest territories in Europe shed over one million viewers, thanks to Ferrari’s continued woes. According to Motorsport.com, coverage of the race in Germany averaged 4.54 million viewers, a decrease on last year’s figure of 5.71 million viewers.
The 2020 figure is in-line on F1’s audiences for the year to date in Germany, whereas last year’s race over-indexed considerably.
Viewing figures for the race also dipped year-on-year in America on Labor Day weekend. 602,000 viewers watched the race on ESPN2, compared with 635,000 viewers last year.
Impressively, live coverage of the third practice session averaged 244,000 viewers at 06:00 on Saturday morning on ESPN, with 518,000 viewers tuning into qualifying, showing that increased interest in F1 in the US is filtering through to the other weekend sessions.
Whilst data for the Italian Grand Prix is unavailable, data from the Belgian Grand Prix weekend shows that 222,000 viewers watched the Formula Two feature race on Saturday 29th August, believed to be Formula Two’s highest ever figure in the UK.
185,000 viewers watched the race via Sky Sports F1, with an additional 37,000 viewers watching on Sky Sports Main Event.
To put that into historical comparison, back in 2012 during Sky’s first season covering F1, only 29,000 viewers watched the GP2 feature race during the Belgium weekend.
Viewing figures have increased rapidly in the past year and a half, Sky’s F1 exclusivity helping the cause.
Elsewhere, the Indy 500, which took place the week before, averaged 130,000 viewers, although the two figures are not directly comparable given that the IndyCar figure includes a 90-minute build-up which would have depleted the average.