Where Sky Sports F1 goes from here

The news yesterday evening that Georgie Thompson has left Sky’s Formula 1 team came as a surprise to myself and also to those that read this blog. It would be wrong to speculate exactly why she has left, or whether she has been pushed from the position, as no details have yet been revealed by Sky or Thompson. One thing I said clearly at the end of 2012 was that Sky had to have stability heading into 2013. Last year was about building the foundations, and this year is about ironing out the weaknesses and making the product they put out even better. It looked like they were going to get stability, however a month before the start of the season, that is now not going to happen.

What questions must be asked though is where does the Sky Sports F1 team go from here. Normally the first question is, as was the case for example when Jake Humphrey announced his decision to leave the BBC F1 team, who will replace her. The problem here is that we are just four weeks away from the new season, which makes the probability of Sky finding someone to fill Thompson’s shoes highly unlikely. You’re asking them to find someone who not only is a competent sports’ presenter, but also has an in-depth knowledge of the sport so they could fill her position. Instead I think, for 2013 at least, we are just going to see her position dissolve – in that the current roles will just be re jigged with people taking on extra responsibilities. That is not uncommon within broadcasting. You may remember at the end of 2010, Jonathan Legard parted company with the BBC F1 team, instead of them bringing someone else in, they simply expanded David Coulthard’s role so he was pundit and commentator alongside Martin Brundle for the team. The problem with that though is that we now have less people doing more work.

So, how will that work for Sky? We already know one thing – Natalie Pinkham will be alongside Ted Kravitz as the new presenter of The F1 Show going forward. That was evident on last night’s show, whilst the Sky Sports F1 website references them both as hosts of the show. The F1 Show is live on Friday’s, so it should not be a major issue for Pinkham to present it then as well at the start of race weekends, but time will tell if they bring in either Rachel Brookes or Craig Slater for The F1 Show on some of the Friday’s depending on who is reporting the race for Sky Sports News.

On Friday’s, the workload more or less will be the same as 2012, as Thompson’s only on-air role was presenting The F1 Show. The problem comes with Saturday and Sunday during a race weekend. Normally in 2012, Thompson presented the Saturday morning practice session and was alongside Anthony Davidson on the Sky Pad. For the Saturday morning practice session, I can see either Pinkham or Simon Lazenby taking over duties, in this case however I hope it is Pinkham. In my opinion, Lazenby was presenting too much during 2012: two practice sessions, Qualifying and the four and a half hour race show. With 2012 being his first season, I felt too much emphasis was put on Lazenby and not enough on Thompson – as both were labelled as presenters’. With Thompson now out of the Sky team, it means that the imbalance is unlikely to be addressed, meaning that Lazenby will still be presenting too much. I think by presenting too much, it makes his job more difficult because of the amount of air-time he has to cover.

Moving onto the Sky Pad, and the logical option will be to have David Croft alongside Anthony Davidson before and after the races on the Sky Pad, which did happen on a few occasions in 2012. The other option would be to ditch the Sky Pad concept altogether, but considering the amount of resources Sky put into it last year, I cannot see it happening, and by making that move they are saying, in my opinion, “it didn’t work”, which I can’t see them doing. The absence of a replacement for Thompson means that other potential expansions to Sky’s coverage are highly unlikely to happen in my opinion, such as adding ‘colour’ to the GP2 and GP3 Series with a brief pre-race and post-race build-up. With one less member of the team, it would mean that resources will be stretched, making the above improbable.

It’s difficult to say at this stage whether Thompson will be a significant loss to the team, but it is definitely a set-back for the channel who would have been hoping to stabilise their line-up heading into this season.

Georgie Thompson leaves Sky’s F1 team

The F1 Show has just gone to air, however, the big news off-screen is that The F1 Broadcasting Blog can tonight confirm that Georgie Thompson has left the Sky Sports F1 team.

The website has removed mentions of her being the host of The F1 Show as well as her profile from their sub-site. I should note that this has not been officially confirmed by Sky themselves. Thompson’s Twitter profile still contains mention her being the Sky Sports F1 presenter, but her last tweet was on January 30th. At the end of last season on the day of the final F1 Show of 2012, Thompson tweeted: “So tonight is mine and Ted Kravitz’s final F1 show!” I took issue to the wording about what exactly ‘final’ meant. It appears we now have the answer.

If Thompson has left Sky Sports then it ends her 12 year career with the broadcaster. In the past decade, Thompson has been best known for her role on the Sky Sports News channel, which she left at the end of 2011 to join the Sky Sports F1 channel. Aside from presenting the sports news, Thompson was also a presenter on the regular Sky Sports channels, motor sport fans may remember her presenting the now defunct A1 Grand Prix series. One would speculate that if she has left Sky, then her destination may well be BT Sport, but that is speculation on my behalf as I do not see any other logical broadcasting move for her at the moment.

Going forward, Natalie Pinkham will replace Thompson as presenter of the magazine programme The F1 Show. I will update this blog post as soon as this is officially confirmed (or denied).

Thanks to Ashley James on Twitter for the tip.

Scheduling: Sky Sports’ coverage of Barcelona test 1

Following the first test in Jerez, the Formula 1 teams move onto Barcelona for what will be the first test of two at the circuit. Craig Slater will be presenting the updates on Sky Sports News, alongside the round-up show. Rachel Brookes will be back for the final test beginning on February 28th. After the round-up, Ted Kravitz will be presenting his usual Notebook, with the exception of the final day of the test where The F1 Show is on at 17:00 with Kravitz in Barcelona and Georgie Thompson in the London studio. Below are all the Sky Sports F1 scheduling details that you need for Barcelona.

Tuesday 19th February
21:00 to 21:30 – Day 1 Highlights
– 15-minute round-up at 21:00
– Ted’s Notebook at 21:15

Wednesday 20th February
16:25 to 17:00 – Day 1 Highlights (R)
21:00 to 21:35 – Day 2 Highlights
– 15-minute round-up at 21:00
– Ted’s Notebook at 21:15

Thursday 21st February
15:50 to 16:25 – Day 1 Highlights (R)
16:25 to 17:00 – Day 2 Highlights (R)
21:00 to 21:35 – Day 3 Highlights
– 15-minute round-up at 21:00
– Ted’s Notebook at 21:15

Friday 22nd February
15:15 to 15:50 – Day 1 Highlights (R)
15:50 to 16:25 – Day 2 Highlights (R)
16:25 to 17:00 – Day 3 Highlights (R)
17:00 to 18:00 – The F1 Show
21:00 to 21:15 – Day 4 Round-Up

As a further reminder, The F1 Show returns this Friday (15th February) at 18:30 on Sky Sports 1 and F1.

Sky Sports F1 – Top 10 ratings (week ending 3rd February, 2013)

From BARB:

1 – 41k – Car Unveiling: McLaren (Friday, 22:02)
2 – 35k – Car Unveiling: Lotus (Friday, 19:31)
3 – 18k – Car Unveiling: Force India (Sunday, 19:01)
4 – 16k – Car Unveiling: McLaren (Sunday, 19:30)
5 – 11k – Mercedes Season Review (Tuesday, 21:31)
6 – 11k – Inside Track: Lewis at Mercedes (Monday, 22:00)
7 – 6k – Car Unveiling: McLaren (Saturday, 19:30)
8 – 6k – Hungarian Grand Prix Highlights (Friday, 19:30)
9 – 5k – Martin Brundle’s How To (Wednesday, 22:45)
10 – 5k – Inside Track: A Weekend with Williams (Thursday, 22:45)
== – 5k – Inside Track: Lewis at Mercedes (Thursday, 22:30)

On Saturday, I made a post which included the following sentence:

“[Ted’s Notebook] is the highest figure for a programme since The F1 Show Season Review on November 30th.”

That statement is actually completely incorrect. I made that statement under the assumption that the car unveiling’s would not do well in comparison. As it turns out, that assumption was wrong on my behalf. The McLaren and Lotus ratings above are quite brilliant for a launch that is not even live!

The McLaren ratings above equal 63,000 viewers which is impressive. Looking at the Hungarian Grand Prix Highlights rating in between, it appears the majority of the viewers came from timeshift, so Ted’s Notebook could well usurp the McLaren rating and go above 41,000 viewers. For those wondering, none of the F1 ‘hours’ for Sky Sports News where the launch was in that hour are not included in BARB’s Top 10.

Either way, Sky Sports F1 has got off to a good start ratings wise for their 2013 content.

Sky’s Jerez testing coverage delivers solid numbers

Sky Sports F1’s coverage of the first test session of 2013 from Jerez delivered solid numbers to the channel, overnight viewing figures reveal. The figures also show that the amount of viewers tuning in increased as the test progressed towards it’s conclusion, suggesting that the stable timeslot each night helped the viewership. Below is a summary of the ratings:

– 05/02 – 16k, peak: 19k at 21:05
– 06/02 – 12k, peak: 16k at 21:05
– 07/02 – 19k, peak: 28k at 21:00
– 08/02 – 30k, peak: 34k at 21:25

Obviously you could look at those numbers at face value, and say ‘poor’, but considering it is just testing, I think overall those numbers are solid for the channel. The highest rating for the individual shows was Ted’s Notebook on Friday, which averaged 31,000 viewers. That number on its own would have beaten the majority of the IndyCar races from 2012, and smashed the series’ averages for GP3 and IndyCar for 2012. It would also beaten several editions of The F1 Show from 2012. For the channel, it is the highest figure for a programme since The F1 Show Season Review on November 30th.

I would expect the numbers to increase a little bit further somewhat for the first Barcelona test, or stay around the same level heading into the second Barcelona test. Either way, I think those are pleasing numbers when testing could have so easily been under 10k. As I said on Tuesday, it is difficult to gauge just how much interest there is in testing. The format Sky have taken appears to have worked looking at the ratings. Looking ahead to the final test, I don’t expect the Thursday and Friday live numbers to be very high, but Saturday and Sunday could deliver some good ratings for the channel, in my opinion.