The second season of the electric Formula E championship has come to end with Sebastien Buemi crowned champion! The championship ended in, perhaps, slightly strange circumstances with Buemi winning the title after claiming fastest lap during the season ending London ePrix. Like last season, ITV were on-site for the race from Battersea Park, and again like last year, we do not know if ITV will continue to cover the series.
The F1 Broadcasting Blog is interested to know your opinion on the series. What did you think? Has Formula E’s coverage improved compared to their inaugural season, or has the championship suffered second season syndrome? Has ITV’s own additional studio content been good, or do changes need to be made there? What do readers think about the World Feed commentary, has the tandem of Jack Nicholls and Dario Franchitti been on-form?
As always, your thoughts are welcome, with the best opinions forming part of a new blog post in around a month from now.
After what feels like an eternity, the second season of the electric Formula E championship comes to a conclusion with the London ePrix! Unless something changes in the next few weeks, the race weekend in London is set to be the last at Battersea Park, with the round either disappearing off the calendar or moving elsewhere in the city. Time will tell.
There are some schedule changes for ITV compared with last year’s double-header. Firstly, as has been the case all season, qualifying will not be aired on either of ITV’s channels. The reason for this I imagine is purely ratings driven, in that it was not performing well enough at the back-end of season one to justify showing qualifying more in season more. On the brighter side, both races will be aired live on ITV’s main channel instead of just the season finale as was the case last year.
In terms of competition, Formula E is a week later this year, meaning it avoids competition from the Goodwood Festival of Speed. There is tougher competition though from the Austrian Grand Prix, but the good news on that front is that both Formula E races start later than the Formula 1, so there is no direct overlap (the F1 race finishes at 14:30 UK time, whereas Formula E starts at 16:00 UK time).
ITV are expected to be trackside for the season finale with Jennie Gow presenting alongside Andy Jaye. Marc Priestley and Jaime Alguersuari will be providing the analysis, with Formula E’s usual World Feed team of Nicki Shields, Jack Nicholls and Dario Franchitti overseeing the action.
Formula E – London – Races 1 and 2 (online via YouTube)
02/07 and 03/07 – 08:10 to 09:10 – Practice 1
02/07 and 03/07 – 10:25 to 11:10 – Practice 2
02/07 and 03/07 – 11:45 to 13:10 – Qualifying
Formula E – London – Race 1 (ITV)
02/07 – 15:00 to 17:30 – Race
03/07 – 11:00 to 12:00 – Highlights
Formula E – London – Race 2 (ITV)
03/07 – 15:00 to 17:45 – Race
Last updated on June 25th.
Update on July 2nd at 14:30 – Jennie Gow is not presenting today’s coverage, Jaye will step up in her place. Alex Brundle is also doing some punditry this weekend for ITV.
In the last round-up covering the smaller pieces of news from the past few months, BT Sport is the main player experimenting with their portfolio as we head into the Summer.
BT Sport take IndyCar commentary in-house
I have watched a fair bit of IndyCar this season thanks to its exciting, close racing. Whilst the racing has been good the ABC commentary, led by Allen Bestwick, Eddie Cheever and Scott Goodyear, has not. Watching the Duel in Detroit last weekend, at times the trio ‘zapped’ the excitement out of races, almost as if they were dialling in from elsewhere. The broadcasting rights in America are shared between ABC and NBC and, because of the agreement in place, the remainder of the season is covered by NBC.
NBC’s commentary is superior to ABC’s offering, primarily thanks to Leigh Diffey commentary. Over in the UK, BT Sport take the American commentary feed, that is… until now. For IndyCar’s return to Road America on June 26th, commentary will be provided in-house by BT Sport, with Keith Collantine and Ben Evans leading the way. At the moment, this is just for Road America as a trial run, with the potential for the idea to turn full-time. I can see the logic behind it. At times the US commentary feels like an ‘info commercial’ in and out of the advert breaks, whereas the UK commentary will be without any interruptions.
To the outside world, the tweaks BT are making to their IndyCar coverage are very small but go a long, long way to the dedicated viewer, although the direction has been haphazard with yo-yoing in the past few years. Viewing figures for the Indianapolis 500 were slightly lower than previous years with an average of 12k (0.09%) from 15:30 to 21:00, peaking with 31k (0.16%) on BT Sport 1.
On the subject of BT Sport, for those wondering, Suzi Perry confirmed her exact commitments for the remainder of this season on her Instagram page. Perry said that she will (or has already) work on seven MotoGP races, two speedway events and Rally GB. Perry’s original commitment for the Indianapolis 500 fell through after a change of direction.
Sky’s F1 partnership with Brunswick Films continues
Sky Sports are continuing their partnership with Brunswick Films with a series of four films airing during the race day programming focussing on James Hunt. The first piece aired during the Canadian Grand Prix weekend. The remaining pieces will air during the Silverstone, Monza and Texas weekends. Rohan Tully, Brunswick Films director, said “They used to film anti-clockwise moving slowly around the track so they would get every corner. They would also have to walk with the cameras most of the time because some of the tracks didn’t even have running tracks around back in the day. So to get the footage at the time, comprehensively, was a struggle in itself.”
It is brilliant to see footage like this. However, as is always the case, it would have been good to have this as well in a standalone programme. The amount of new documentary programming that has aired on Sky Sports F1 this year stands at zero, which is incredibly disappointing for a network that will be broadcasting Formula 1 into the next decade. It would be good to have some new programming turn up, but I do not see it happening.
Is Formula E endangered in the UK?
The absence of a London ePrix in the provisional Formula E calendar for the 2016-17 season will have raised alarm bells about the future of the series in the United Kingdom. With viewing figures dropping compared to the inaugural season, the question is whether ITV will renew for season three. The incentive of screening season three decreases if London remains absent. The highest peak audience for a live race in season two remains Buenos Aires, which peaked with 248k (1.2%) back in January.
In their current state, the numbers are simply not good enough for either ITV(1) or ITV4, whichever slot you place Formula E in, the programme loses viewers hand over fist compared to the slot average. Failure to find a free-to-air home means that Formula E is essentially dead in the UK. I’m certain BT Sport or Eurosport will pick it up, but any potential for growth will have evaporated. Their best hope for keeping ITV will be letting them have it for free.
The penultimate stop on the 2015-16 Formula E calendar takes the championship to Berlin this weekend. It marks round eight of ten before the season concludes with a double header in London in early July.
On the Formula E broadcasting side, Allan McNish is co-commentator alongside Jack Nicholls due to Dario Franchitti’s Indianapolis 500 commitments. It is a replica of BBC’s 5 Live team with Jennie Gow presenting for ITV, the only difference is that Tom Clarkson has yet to get involved with Formula E! Due to Peston on Sunday, Formula E’s highlights programme on ITV airs slightly later than usual on Sunday morning at 11:00.
Speaking of the famous American oval race, BT Sport//ESPN will be covering both Indy 500 qualifying days live for the first time ever. The move is an attempt by the channel to boost their IndyCar coverage in response to feedback from fans. Elsewhere on free-to-air television, British Superbikes is airing live on Quest TV due to coverage of the French Open Tennis and the Giro d’Italia cycling tour on Eurosport.
On two wheels, Suzi Perry will not be presenting BT Sport’s MotoGP coverage due to illness. Below are all the scheduling details you need…
MotoGP – Italy (BT Sport 2)
20/05 – 08:00 to 15:00
=> 08:00 – Practice 1
=> 10:45 – Reaction and Build-Up
=> 12:00 – Practice 2
21/05 – 08:00 to 15:15
=> 08:00 – Practice 3
=> 11:00 – Qualifying
22/05 – 07:30 to 09:15 – Warm Up
22/05 – 09:30 to 15:00
=> 09:30 – Moto3 race
=> 11:15 – Moto2 race
=> 12:45 – MotoGP race
=> 14:00 – Chequered Flag
Formula E – Berlin (online via YouTube)
21/05 – 07:10 to 08:10 – Practice 1
21/05 – 09:25 to 10:10 – Practice 2
21/05 – 10:45 to 12:10 – Qualifying
Formula E – Berlin
21/05 – 14:00 to 16:30 – Race (ITV4)
22/05 – 11:00 to 12:00 – Highlights (ITV)
British Superbikes – Brands Hatch Indy
21/05 – 14:00 to 16:00 – Qualifying (British Eurosport 2 and Quest TV)
22/05 – 12:30 to 18:00 – Races (Quest TV)
25/05 – 21:00 to 22:00 – Highlights (ITV4)
DTM – Austria 21/05 – 16:30 to 17:45 – Race 1 (BT Sport//ESPN)
Euroformula – Belgium
21/05 – Race 1
=> 13:25 to 14:20 (Motors TV)
=> 13:30 to 14:30 (BT Sport//ESPN)
22/05 – Race 2
=> 12:15 to 13:10 (Motors TV)
=> 12:15 to 13:15 (BT Sport//ESPN)
Formula 3 Europe – Austria
21/05 – Race 1
=> 09:30 to 10:30 (BT Sport 1)
=> 09:35 to 10:40 (Motors TV)
22/05 – 10:10 to 11:15 – Race 2 (Motors TV)
Formula V8 3.5 – Belgium (BT Sport//ESPN)
21/05 – 12:00 to 13:30 – Race 1
22/05 – 14:45 to 16:00 – Race 2
IndyCar Series – Indianapolis 500 Qualifying (BT Sport//ESPN)
21/05 – 21:00 to 23:00 – Day 1
22/05 – 21:00 to 23:00 – Day 2
International GT Open – Belgium
21/05 – 14:30 to 16:00 – Race 1
=> 14:20 to 16:00 (Motors TV)
=> 14:30 to 16:00 (BT Sport//ESPN)
22/05 – 13:15 to 14:45 – Race 2
=> 13:10 to 14:45 (Motors TV)
=> 13:15 to 14:45 (BT Sport//ESPN)
Virgin Australia Supercars – Winton Supersprint (BT Sport 1)
21/05 – 06:30 to 08:15 – Race 10
22/05 – 04:15 to 06:30 – Race 11
World Rally Championship – Portugal 20/05 – 19:00 to 20:00 – Stage 2 (BT Sport 2)
22/05 – 09:00 to 10:00 – Stage 3 (BT Sport 1)
Last updated on May 19th at 18:00 to reflect Suzi Perry’s illness.
Update on May 21st at 15:15 – Allan McNish commentated on Formula E practice and qualifying but had to pull out of the race commentary itself at the last minute, according to lead commentator Jack Nicholls.
There were two major social media highlights of the past few months for me, one of which showed how to go viral, whilst the other really showed the personality of two popular drivers away from the racing circuit.
#LeapOfFaith takes off…
To reach a new, diverse audience, you have to take creative risks. You have to be prepared to try out new things. If the audience is not receptive to said ‘new things’, you simply move in a different direction and add it to your ‘lessons learnt’ list. It gives you an idea of what works and what doesn’t. Formula E’s latest stunt was designed to go viral, and it did exactly that.
The stunt, filmed around the time of the Mexican ePrix in early March, saw Damien Walters backflip over a Formula E car travelling at speed. As of writing, the main video on Formula E’s YouTube channel has had over 5 million hits. When you combine that with Facebook, Twitter and other social media platforms, the combined reach of the video will be in excess of 10 million hits, an excellent achievement for Formula E’s digital media team. It shows that thinking outside of the box does work, and can bring attention to their channels, which I feel is a lesson that all in the world of motor sport can learn, including Formula 1.
However, here is the crux for why I don’t think you will see F1’s digital media team do videos like that, and it is not because they are not creative or anything of that sort. How many people will have watched the #LeapOfFaith and thought “I must check out some of Formula E’s other videos” or “I might watch Formula E next weekend”? I’d hazard a guess and say that it was less than 1 percent. Instead, for the vast majority of those that stumbled across the video, they probably thought it was “cool” and moved on.
I’m not trying to undermine the idea behind the video by saying that, because I thought it was awesome, but I do not see it significantly affecting Formula E’s growth. Mind you, every little helps and every opportunity to grab a new viewer is a good opportunity and I applaud Formula E for producing #LeapOfFath.
…Formula 1 drivers show off personality with fun and Q&A sessions…
There have been a few examples recently where personality has been on show in the world of Formula 1. Aside from Fernando Alonso’s live on-screen jibe at Johnny Herbert during Sky Sports F1’s Bahrain Grand Prix practice coverage, the Chinese Grand Prix saw a heated back and forth debate between Sebastian Vettel and Daniil Kvyat over the driving standard of the latter at the start of the race. The debates have been intertwined with fun and Q&A sessions along the way.
Probably the best show of personality this season away from the race track comes from Felipe Massa and Daniel Ricciardo. Back at Massa’s home in Monte Carlo, his son and Ricciardo engaged in a go-karting race. In what was a close run contest from start to finish, with plenty of nail-biting moments, it was the youngster who won by the smallest of margins. The fun and games between Massa and Ricciardo was live streamed on Facebook. Like #LeapOfFaith above, this too went viral amassing nearly 5 million views. Of course, one was designed to go viral whereas the other was some fun between two mates. But we need videos like that, they are memorable and for good reason too.
On the more scripted side, Sky Sports F1 have been engaging in some fan question and answer sessions, so far with Lewis Hamilton and Rio Haryanto (the former also doing a Twitter Q&A in recent weeks). Including all play backs, these two have had 270,000 and 60,000 views respectively. This is a wider Sky Sports strategy to conduct question and answer sessions on social media as opposed, which is how these two have come about. You only need to look at the swathe of videos that Sky Sports upload to Facebook to realise that. I would be surprised if Formula One Management (FOM) have got involved in either of these Q&A sessions. Scripted or not, from a fan perspective, it has been great to see personalities on-show so far during 2016, something I hope continues throughout the year.
…but what hasn’t gone viral? There have been many fantastic and dramatic moments so far in the 2016 Formula One season. Alongside the aforementioned Vettel vs Kvyat squabble in China, we had Fernando Alonso’s horrifying crash in Australia and the major turn one accident in Russia. There’s been a lot of pin-points so far this year that could have gone ‘viral’. You can produce the greatest videos in the world, but there is no substitute for current action as that inevitably drives traffic. Formula 1 has probably lost out in excess of 15 to 20 million views across Facebook, Twitter and YouTube so far in 2016, I daresay more than that.
Take a look at MotoGP’s social media video portfolio on Facebook and YouTube. We’re talking short-form bite-size content: around 20 seconds long on Facebook and one to two minutes on YouTube. The reason for the lack of 2016 Formula 1 video content on FOM’s social media channels is the current television broadcasting contracts as we all know, but it just illustrates the potential reach that Formula 1 is losing hand over fist on a now bi-weekly basis.
Elsewhere, the lack of an on-screen hashtag still confuses and bemuses me, both in equal measure. I’m surprised Formula E still hasn’t successfully embedded it into their graphics set. So simple, but proving to be a challenge at the same time. Formula E have also launched a new website, which is designed for best use on phone or tablet device. It feels slim line, and is extremely different to say the Formula 1 and MotoGP websites. As a desktop user, I personally prefer the F1 and MotoGP sites, both of which look more professional than the Formula E site. Round the edges, the Formula E website does not look as smooth either, but this should improve over time as bugs are ironed out.
Motorsport Broadcasting 