Hamilton’s Canadian win peaks with 6.4 million

Lewis Hamilton’s victory in the Canadian Grand Prix peaked with 6.4 million viewers in the UK, according to overnight viewing figures.

Race
The race, broadcast live on BBC One from 18:25 to 21:00, averaged 4.62m (25.0%). The number is near identical to the past two years. 2013’s race averaged 4.61m (23.6%) from 18:15 to 21:10, whilst coverage in 2014 averaged 4.59m (23.3%) from 18:20 to 21:00. To have three different years separated by just 30k shows how consistent the numbers have been for BBC’s coverage in Canada. BBC’s peak audience of 5.48m (26.0%) came as Lewis Hamilton crossed the line, marginally down on 2013’s peak of 5.55m. In the grand scheme of things, the numbers are good, perhaps they would have liked it to be slightly higher but it’s not a disappointing result by any stretch of the imagination.

Over on Sky Sports F1, their coverage averaged 619k (3.4%) from 18:00 to 21:30. Last year’s coverage across the equivalent slot averaged 818k (4.2%), which is a fairly hefty drop of 24 percent year-on-year. However, including the Sky Sports 1 simulcast, which averaged around 117k (0.6%), brings the percentage drop down to 10 percent. Which is still bad, but not as bad, although I question whether you should bundle Sky Sports 1 and F1 together and then make a comparison with the Sky Sports F1 only figure from last year. Either way, it is again not a pretty picture for Sky. Why have Sky’s ratings dropped compared to 2014, and more interestingly, will the trend continue? It was a similar story for Sky’s peaks: 1.13m last year compared with 952k this year (including Sky Sports 1), a 16 percent drop.

The combined audience of 5.35m is down on both 2013 and 2014 marginally. 2014 averaged 5.40m, whilst 2013 averaged 5.36m. It is the third race in a row which has seen viewership drop year-on-year. The Austrian Grand Prix is guaranteed to reverse that trend, with highlights being screened on BBC One this year as opposed to BBC Two last year.

Formula E drops further
The inaugural Formula E season continued to stumble towards the finishing line, hitting a near low for the Moscow ePrix. Live coverage of the race, airing on ITV4 from 13:00 to 15:30 on Saturday, averaged just 77k (1.0%). If it wasn’t for the Putrajaya ePrix, which averaged 66k (5.1%) in the early hours of the morning last November, that number would have been a series low.

The race, won by Nelson Piquet Jr, peaked with 128k (1.7%), compared with 137k (7.2%) for Putrajaya, so from a peak perspective, Moscow was a series low. The series low’s should stop now, with the London ePrix up next, but it is impossible to tell how much the numbers will increase with the series being on home turf.

The 2014 Canadian Grand Prix ratings report can be found here.

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London ePrix to be shown live on ITV’s main channel

The season-ending London ePrix from Battersea Park will be broadcast on ITV’s main channel in the United Kingdom, it has been confirmed.

The news was made official by ITV’s Formula E presenter Jennie Gow. Writing on her blog, Gow said: “We will bring you all the action LIVE on ITV4 on Saturday 27th June with qualifying from 11.30am and then the season will draw to a close in spectacular style as we bring you the title decider LIVE on ITV’s main channel. We’ll be in Battersea Park for the weekend so it will be great to meet as many of you as possible!”

Reading Gow’s post, it looks like the Saturday action will air on ITV4, with Sunday’s action airing on ITV(1). The reason for the move is because the British Touring Car Championship will be occupying ITV4 on Sunday 28th June with action from Croft, meaning that something had to move to either ITV or ITV.com, as I noted a few weeks back. I’m glad that ITV chose to move Formula E to their main channel, furthermore, it will be the first time since the 2008 Brazilian Grand Prix that a single-seater event has aired live on the channel.

Gow’s post also confirms that the ITV team will be on-location during the weekend, and that qualifying will have a 30-minute build-up, similar to ITV’s F1 coverage from 1997 to 2008. The move will help Formula E reach a bigger, and hopefully wider audience. There is no major sporting opposition during that weekend, as Wimbledon is starting later this year.

It is too early to read anything conclusive into this regarding any coverage plans for season two. Whether ITV will continue to broadcast Formula E for the 2015-16 season remains to be seen.

Monaco Grand Prix remains above 4 million

The Monaco Grand Prix performed solidly during the Bank Holiday weekend, unofficial overnight viewing figures show.

Race
With warm weather damaging ratings across the board on Saturday and Sunday, Formula 1 escaped relatively unscathed thanks to a good figure for BBC’s highlights show, although Sky Sports F1’s live coverage was hit badly. Live coverage of the race on Sky Sports F1 averaged 797k (8.5%) from 12:00 to 15:30, which compares with 1.10m (12.1%) for the equivalent slot last year. That’s a drop of around 30 percent across both viewer and share measures. The total TV audience for the slot was marginally up yesterday for the slot, so for whatever reason, the race just didn’t perform well, unsurprisingly perhaps given that very little happened in the first 60 laps. There’s a pattern emerging that Sky’s coverage is struggling ratings wise year-on-year, which needs to be tracked as the season progresses.

BBC’s highlights programme was up year-on-year. The show averaged 3.44m (23.3%) from 17:05 to 18:05, up on last year’s highlights number of 3.33m (23.3%). That’s a good number, when you consider that last year’s highlights programme was boosted by Nico Rosberg’s qualifying incident. Overall, the combined audience of 4.23m is down 4.7 percent on last year’s audience of 4.44m. It is, however, up on 2013’s number of 4.00m. Overall, it is a good number, although I suspect one side will be a lot more pleased than the other.

Formula E and Indianapolis 500
Over the weekend, viewers failed to turn up for ITV4’s Formula E coverage from Berlin, which dropped to its lowest number since the Putrajaya ePrix last November. Live coverage on ITV4 from 14:00 to 16:30 averaged 112k (1.6%), peaking with 154k (2.2%) at 15:05. What’s unusual here is that the pre-race portion was above 100k for the majority, which is unusual, except that the programme failed to gain viewers after 15:00, and remained stagnant around 140k. It’s not a good number, being on the same weekend as the Monaco Grand Prix won’t help matters. Hopefully under the “lessons learnt” category for season one, the organisers add “don’t clash with F1.” As a general rule of thumb, having a race at the end of May won’t help anyone as all the attention from motor sport media is elsewhere.

Speaking of elsewhere, the Indianapolis 500 averaged 19k (0.1%) from 16:00 to 21:00 on ESPN. The race itself, from around 17:30 to 20:50 averaged 22k (0.1%), peaking with 46k (0.3%) at 18:15. One point I’d like to add, especially in the case of the 500, is that the numbers don’t include online viewing. Anyone (including myself) who watched via the BT Sport app will not be included in the above number, and the same applies for anyone who watched via any other sources.

The 2014 Monaco Grand Prix ratings report can be found here.

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Scheduling: The 2015 Monaco Grand Prix / Berlin ePrix

Next weekend sees two of the three blue riband events take place in the form of the Monaco Grand Prix and the Indianapolis 500! The Monaco Grand Prix is exclusively live on Sky Sports F1, with the Indianapolis 500 exclusively live on ESPN. For those without the F1 channel, qualifying for Monaco is also live on Sky Sports 1.

Over on the BBC, their radio output is depleted due to Test Match cricket on 5 Live Sport Extra meaning that practice commentary will be via the website only. I know it is the luck of the draw sometimes, but I’m mildly amused that BBC’s qualifying highlights show is longer than their race highlights show, which is certainly a first since their current deal came into effect at the beginning of 2012. In terms of supplementary programming, Sky are airing their first Tales from the Vault programme of 2015 looking back at past Monaco races.

The Indianapolis 500 is being broadcast live on ESPN from 16:00 next Sunday. As noted earlier, it appears that BT’s output has been reduced with less studio coverage. If that changes, I will update the schedule, but it doesn’t appear that way at the moment. Over at Formula E’s Berlin ePrix, Mike Conway will again be alongside Jack Nicholls in the commentary box with Andy Jaye presenting the coverage for ITV.

Below are all the details you need for the blue riband events, plus much more…

BBC F1
BBC One
23/05 – 17:10 to 18:45 – Qualifying Highlights
24/05 – 17:05 to 18:35 – Race Highlights

BBC Radio
21/05 – 21:00 to 22:00 – Preview (BBC Radio 5 Live)
23/05 – 13:00 to 14:00 – Qualifying (BBC Radio 5 Live)
24/05 – 13:00 to 15:00 – Race (BBC Radio 5 Live)

Supplementary Programming
22/05 – 18:45 to 19:00 – Inside F1 (BBC News Channel)
23/05 – 16:10 to 17:10 – F1 Rewind (BBC Two)
23/05 – 18:45 to 19:00 – Inside F1 (BBC News Channel)

Sky Sports F1
Sessions
21/05 – 08:45 to 11:00 – Practice 1
21/05 – 12:45 to 15:00 – Practice 2
23/05 – 09:45 to 11:15 – Practice 3
23/05 – 12:00 to 14:15 – Qualifying (Sky Sports 1)
23/05 – 12:00 to 14:45 – Qualifying (Sky Sports F1)
24/05 – 11:30 to 16:15 – Race
=> 11:30 – Track Parade
=> 12:00 – Pit Lane Live
=> 12:30 – Race
=> 15:30 – Paddock Live

Supplementary Programming
20/05 – 14:00 to 14:30 – Driver Press Conference
20/05 – 20:45 to 21:00 – Paddock Uncut: Monaco
21/05 – 16:00 to 16:45 – Team Press Conference
21/05 – 17:00 to 18:00 – The F1 Show
22/05 – 17:00 to 18:00 – The F1 Show
22/05 – 18:00 to 19:00 – Tales from the Vault: Monaco Special
27/05 – 20:30 to 21:00 – Midweek Report

GP2 Series – Monaco (Sky Sports F1)
21/05 – 11:00 to 11:50 – Practice
21/05 – 15:10 to 15:50 – Qualifying
22/05 – 10:10 to 11:40 – Race 1
23/05 – 15:05 to 16:20 – Race 2

World Series by Renault – Monaco (BT Sport 2)
24/05 – 10:00 to 11:00 – Race

Formula E – Berlin (online via FIAFormulaE.com)
23/05 – 07:10 to 08:10 – Practice 1
23/05 – 09:25 to 10:10 – Practice 2

Formula E – Berlin (ITV4)
23/05 – 11:00 to 12:15 – Qualifying
23/05 – 14:00 to 16:30 – Race
24/05 – 08:30 to 09:30 – Highlights

IndyCar Series – Indianapolis 500 (ESPN UK)
24/05 – 16:00 to 21:00 – Race

Speedway Grand Prix – Czech Republic (British Eurosport 2)
23/05 – 18:00 to 21:00 – Race

World Superbikes – Donington Park (British Eurosport 2)
23/05 – 11:45 to 13:00 – Superpole
24/05 – 11:15 to 16:30 – Races

As always, if anything changes, I will update the above schedule.

News round-up: Formula E exposes good and bad of social media; BT reduce Indy 500 output

In the first of three round-up posts catching up on the stories of the past month, this blog looks at Formula E amongst other topics that have caught the spotlight.

Formula E – the good, bad and dodgy
The inaugural season of the Formula E series is coming to a conclusion, with four races remaining. In the past month alone, there has been evidence of the good, bad and perhaps dodgy things that have been occurring across its output.

The announcement that the 2016 Formula One season is provisionally set to start in April should be seen as good news within Formula E circles. Assuming that the second season it scheduled well, and initial indications suggests that will be the case, then Formula E should be able to gain momentum through January, February and March 2016 before the Formula One season begins and inevitably takes away a portion of its reach. Starting off with the good news, and that is that Formula E is using new technologies effectively and to their advantage, for example live video streaming app Periscope. Using Periscope allows fans to get closer to the action, giving them a virtual behind the scenes pass, meaning that they can interact with teams’ and drivers’ instantly.

Another app that the electric racing series has been using is Grabyo, which allows rights holders such as Formula E to post short video snippets straight to Twitter instantly, which is exactly what they did with the turn two crash at the Monaco ePrix. The key word with both Periscope and Grabyo is ‘instant’. Because instant communication is what social media thrives on, and it is fantastic to see Formula E exploiting these new apps to their advantage. Planned or not, it always helps when someone with nearly eight million Twitter followers shares one of these clips, as footballer Cesc Fàbregas did a few hours after last Saturday’s race. I’d be fascinated to see just how many people Formula E managed to reach with the Grabyo clips, and how many people then went and watched a few more of their clips.

There were a few negatives coming out of the Monaco ePrix weekend. The first surrounded the direction, which, as expected for Monaco was controlled by the local host. The camera angles that viewers saw were typical of Monaco, they were the same as the angles used during the F1, and given Formula E’s lack of speed, it didn’t paint the series in the best of ways. However, it did make me appreciate the fantastic work that Westbury Gillett and team have done so far this season in bringing out the best of Formula E with brilliant direction that gets the cameras as close to the cars as humanely possible.

Accounts related to Destination Luxury 'mass retweeting' content related to Formula E.
Accounts related to Destination Luxury ‘mass retweeting’ content related to Formula E.

There are two personnel changes to keep an eye on next Saturday. Mike Conway replaced Dario Franchitti as colour commentator for Monaco due to Franchitti’s Indianapolis 500 commitments, which presumably means that Franchitti will not be commentating on next Saturday’s Berlin ePrix either. Elsewhere, Andy Jaye is replacing Jennie Gow as ITV presenter for Berlin and the Moscow ePrix in early June, as Gow is covering the Monaco and Canadian Formula 1 events for BBC Radio 5 Live. Jaye covers speedway for British Eurosport, so is a good choice to replace Gow. As of writing, ITV have not confirmed coverage plans for the London ePrix on June 27th and 28th, however, the Sunday action clashes with British Touring Car Championship, so one of them will need to be moved to ITV.com, or hopefully moved to ITV’s main channel.

The last Formula E note is frankly bizarre. I tweeted about Formula E at the end of April and was slightly surprised to see that 108 ‘people’ had retweeted the tweet. After closer investigation, including looking at some of the other Formula E tweets, it was clear that it wasn’t actually 108 unique people. At least 50 of those accounts originate from a group called Destination Luxury (DLX). I’m not sure whether this falls under the category of Formula E buying Twitter followers in order to boost the retweet numbers, but it looks a bit strange to me in any case.

Two steps forward, three steps back?
2015 started off brilliantly for Formula One Management (FOM). A slick-looking graphics set. A new-look website. Advances in the social media department. Unfortunately, the appalling direction is a continuing frustration with the bi-weekly Formula 1 product. The direction came to the forefront of this blog’s attention during last year’s Canadian Grand Prix, where it has remained ever since.

Is this an appropriate shot for the start sequence?
Is this an appropriate shot for the start sequence?

Decisions made by the directors (or whoever controls the pictures that viewers worldwide see) are left to be desired. For me, there are two major issues at the moment. The first surrounds the start sequence. Recently, FOM have been experimenting with shots such as the above for the race start. The problem that I have is that the shot is inappropriate for the race start, irrespective of how many seconds the shot remains on the World Feed for after the green light. By all means use it half way through when there is not as much action, but don’t use it at the start. The direction was further exasperated in Spain when FOM went to a helicopter shots during the first lap. On lap 1, I want to identify cars as easily as possible, and track the running order. In essence, the shots need to be stable for this to happen. I don’t like FOM’s direction as of late, and unfortunately it is part of a downward trend that has been taking place for many years now.

Now that we’re five races in, I maintain the view that FOM’s 2015 graphics are better than their predecessors. However, are they at the standard of Dorna’s MotoGP graphics? No. Dorna themselves have taken the MotoGP graphics forward another set this year. Innovative, awesome and creative are three words that I’ve used on Twitter to describe Dorna’s graphics set in the last month alone. The problem FOM now have is that they need to exploit the current graphics set to their best potential, which is what Dorna are doing. The latest move from Dorna is movable graphics, which have been used in NASCAR for a while. But over in Europe at least, the move is a new step. FOM’s production and direction side seems reluctant to positive change that will benefit the product that the viewer at home sees. Instead, they seem to be moving the product to suit other agendas. Mind you, I suspect the direction is the least of F1’s worries right now…

BT reign in IndyCar coverage
With BT Sport focussing all of its efforts on MotoGP, it appears next weekend’s coverage of the Indianapolis 500 on ESPN will be a copy of the US feed rather than BT adding any of their own colour to it like last year. Coverage starts at 16:00 next week, with no Motorsport Tonight segment like last year in the schedules. Last year, BT Sport 2 went on air at 15:30, with an hour of studio talk before handing over to their American colleagues. It shouldn’t be too much surprise if BT have decided to just take the American feed, because the approach they took last year was derided a fair amount on social media, with the negative comments outweighing the positive comments. In fact, it looks like both Motorsport Tonight and its MotoGP Tonight counterpart have been permanently axed from BT’s schedules in exchange for The Chequered Flag and BT presenting every MotoGP race on site.

This week has been a reminder that series such as IndyCar only get coverage in the UK whenever a bad crash happens. Multiple media outlets covered the heavy crashes of Helio Castroneves and Josef Newgarden during practice for the Indianapolis 500 including the BBC and The Times. Let’s hope that the next eight days pass without any other major crashes occurring during the build-up to the Indianapolis 500.