F1 stable but low, BT’s MotoGP coverage increases

The Chinese Grand Prix drew an identical number to last year’s ratings low, according to unofficial overnight viewing figures.

Race
For the third time in as many races, direct comparisons are difficult, as the Chinese Grand Prix began an hour earlier this year compared with last year. Live coverage of the race, screened on Sky Sports F1 from 06:00 to 09:30, averaged 589k (14.4%). The Pit Lane build-up from 06:00 averaged 90k (8.4%), with the race portion itself, as billed in the EPG, averaging 672k (14.4%). Paddock Live, from 09:30 to 10:15, averaged a strong 244k (3.4%). The numbers compare with 681k (11.2%) for last year’s race show from 07:00 to 10:30, with Paddock Live bringing in 173k (2.1%). Paddock Live seems to be performing better this year than last, even on occasions when the race aired earlier than last year.

Over on BBC One, the highlights programme averaged 2.97m (24.5%), which compares with 2.87m (21.1%) from 2014. So the 100k that Sky lost transferred directly over to BBC’s highlights, which again I suspect it due to the earlier start time, like with Australia and Malaysia. Overall though, the total of 3.56m is identical to 2014’s 3.55m. If you want to get statistical about it, then 2015 was up 0.24 percent on 2014. Either way, both numbers are lower than previous years

MotoGP and World Endurance Championship
Heading over to two wheels, BT Sport’s MotoGP coverage (or shall we call it #WaterSpillage?) peaked with 281k (1.2%), which is a record high for them and follows on from the Qatar high two weeks ago. The MotoGP portion from 18:30 to around 21:40 averaged 234k (1.0%), also a record high for their coverage. It was a big day for Moto3 and Moto2 as well on Sunday, and this was replicated in the ratings. Moto3 peaked with 127k (0.9%) at 17:15, whilst Moto2 peaked with 218k (1.1%) at 19:00. I believe that is Moto2’s highest ever peak figure for BT Sport.

Unfortunately, any good racing by the British riders was not replicated in ITV4’s highlights rating, which tumbled on Monday evening to 283k (1.3%), peaking with 349k (1.5%). If you think BT and ITV’s numbers look closer than last year, then you are not alone in that thought. That’s not necessarily good. Yes, more people are watching live – excellent. But at the expense of the highlights audience, and more critically, substantially below BBC levels, in my opinion, that’s not good at all. BT will be happy, but the overall picture is not great. It is worth noting that ITV have added more airings of the MotoGP Highlights programmes, so the aggregated picture could be better, but you can’t start adding all the airings together. As I’ve always said, how do you do the line in that situation.

Elsewhere, live coverage of the first round of the World Endurance Championship season averaged 11k (0.1%) from 11:30 to 18:30 on Motors TV, peaking with 24k. That number does not include anyone who watched via online streaming. Don’t get me wrong, I like the championship and thoroughly enjoyed going to Silverstone this time last year, but anyone who thinks that it is about to become the next big thing is wrong in my opinion. The series needs a free-to-air highlights package. As far as I’m aware, it currently doesn’t have that. There’s more chance of Formula E becoming the next big thing (if there is such a thing) than WEC. Why? Because it actually has a presence on a major television platform in the UK which it can build upon. WEC does not have that in the UK, and I don’t believe it trended on Twitter on Sunday. A lot of noise, but not much movement from those outside of the bubble.

The 2014 Chinese Grand Prix ratings report can be found here.

Scheduling: The 2015 Bahrain Grand Prix

The Formula 1 and MotoGP paddocks quickly head out of China and America respectively, onto Bahrain and Argentina, as both series see back-to-back races for the first time this year. The Bahrain Grand Prix is the fourth round of the Formula 1 season, with Argentina round number three in MotoGP’s season.

BBC and Sky Sports will both be screening the Formula 1 action live, with some differences compared to BBC’s usual live output. A congested weekend of live sport for them means that the qualifying show on BBC One is truncated, with half an hour of build-up and very little reaction afterwards due to the FA Cup semi-final. As far as I can see, there is not extra coverage on the Red Button for qualifying. On the brighter side, the new F1 Rewind show on BBC Two begins on Friday, as Suzi Perry and Murray Walker look back at classic F1 races, the first episode focusses on classic championship deciders.

Over on Sky, the new-look GP2 Series makes a return. The series in 2015 will feature DRS as well as a new commentator. The identity of the new commentator has yet to be revealed, but GP2’s Twitter page promises us that the revealing will be “soon enough.” So, we shall see. Elsewhere, a new classic race on the channel – the 1995 San Marino Grand Prix. Below are all the details you need…

BBC F1
BBC TV – Sessions
17/04 – 11:55 to 13:35 – Practice 1 (BBC Red Button)
17/04 – 16:00 to 17:40 – Practice 2 (BBC Two)
18/04 – 12:55 to 14:05 – Practice 3 (BBC Two)
18/04 – 15:30 to 17:05 – Qualifying (BBC One)
19/04 – 15:00 to 18:05 – Race (BBC One)
19/04 – 18:05 to 19:00 – Forum (BBC Red Button)

BBC Radio – Sessions
17/04 – 11:55 to 13:35 – Practice 1 (BBC Radio 5 Live Sports Extra)
18/04 – 12:55 to 14:05 – Practice 3 (BBC Radio 5 Live Sports Extra)
18/04 – 15:55 to 17:05 – Qualifying (BBC Radio 5 Live Sports Extra)
19/04 – 15:55 to 19:00 – Race (BBC Radio 5 Live Sports Extra)

Supplementary Programming
17/04 – 15:00 to 16:00 – F1 Rewind (BBC Two)
17/04 – 18:45 to 19:00 – Inside F1 (BBC News Channel)
18/04 – 18:45 to 19:00 – Inside F1 (BBC News Channel)

Sky Sports F1
Sessions
17/04 – 11:45 to 13:50 – Practice 1
17/04 – 15:45 to 18:00 – Practice 2
18/04 – 12:45 to 14:15 – Practice 3
18/04 – 15:00 to 17:45 – Qualifying
19/04 – 14:30 to 19:15 – Race
=> 14:30 – Track Parade
=> 15:00 – Pit Lane Live
=> 15:30 – Race
=> 18:30 – Paddock Live

Supplementary Programming
16/04 – 13:00 to 13:30 – Driver Press Conference
16/04 – 20:45 to 21:00 – Paddock Uncut: Australia
17/04 – 19:00 to 19:45 – Team Press Conference
17/04 – 20:00 to 21:00 – The F1 Show
22/04 – 20:30 to 21:00 – Midweek Report

NEW Classic Races
16/04 – 21:00 to 21:45 – 1995 San Marino Grand Prix Highlights

GP2 Series – Bahrain (Sky Sports F1)
17/04 – 10:00 to 10:50 – Practice
17/04 – 17:55 to 18:35 – Qualifying
18/04 – 11:05 to 12:35 – Race 1
19/04 – 12:10 to 13:25 – Race 2

MotoGP – Argentina (BT Sport 2)
17/04 – 13:00 to 20:00
=> 13:00 – Practice 1
=> 15:45 – Reaction and Build-Up
=> 17:00 – Practice 2
18/04 – 13:00 to 20:15
=> 13:00 – Practice 3
=> 16:00 – Qualifying
19/04 – 13:30 to 15:15 – Warm Up
19/04 – 16:30 to 21:00
=> 16:30 – Races
=> 21:00 – Chequered Flag

MotoGP – Argentina (ITV4)
20/04 – 20:00 to 21:00 – Highlights

IndyCar Series – Long Beach (ESPN)
19/04 – 21:00 to 23:30 – Race

British Touring Car Championship – Donington Park (ITV4)
19/04 – 10:30 to 18:30 – Races

As always, if anything changes, I’ll update the schedule.

Scheduling: The 2015 Chinese Grand Prix

It is a mammoth weekend of motor racing next weekend. Alongside the third round of the Formula One season from China, there is also MotoGP action from Texas, IndyCar action from Louisiana and the first round of the 2015 FIA World Endurance Championship season from Silverstone. It is definitely one of the busiest weekends that I can remember in a long time. The victim, from a UK scheduling perspective is the IndyCar Series, which finds itself consigned to BT’s Red Button as a result.

The main broadcasting news is that Jennie Gow will be returning to the 5 Live team, as she never travelled to either of the first two races due to scheduling clashes, in the case of the Australian Grand Prix, it clashed with Formula E, which Gow presents for ITV. Elsewhere, there is not much to report, although it appears that Anna Woolhouse will be back presenting the Midweek Report.

Sky’s offering outside of the race weekend continues to remain distinctly thin, with very few new Classic F1 races appearing in the schedule, whilst there is no sign of F1 Legends returning yet, either (although why they can’t do a similar series with the journeymen of the sport, I don’t know). Tales from the Vault should be back soon, as episodes are being taped this month.

Below are all the scheduling details, for what will hopefully be Hamilton vs Vettel – Round 2…

BBC F1
BBC One
11/04 – 13:00 to 14:15 – Qualifying Highlights
12/04 – 14:00 to 15:55 – Race Highlights

BBC News Channel
11/04 – 18:45 to 19:00 – Inside F1
12/04 – 18:45 to 19:00 – Inside F1

BBC Radio
09/04 – 21:30 to 22:00 – Preview (BBC Radio 5 Live)
10/04 – 02:55 to 04:35 – Practice 1 (BBC Radio 5 Live Sports Extra)
10/04 – 06:55 to 08:35 – Practice 2 (BBC Radio 5 Live Sports Extra)
11/04 – 04:55 to 06:05 – Practice 3 (BBC Radio 5 Live Sports Extra)
11/04 – 07:55 to 09:05 – Qualifying (BBC Radio 5 Live Sports Extra)
12/04 – 06:30 to 09:00 – Race

Sky Sports F1
Sessions
10/04 – 02:45 to 04:50 – Practice 1
10/04 – 06:45 to 09:00 – Practice 2
11/04 – 04:45 to 06:15 – Practice 3
11/04 – 07:00 to 09:45 – Qualifying
12/04 – 05:30 to 10:15 – Race
=> 05:30 – Track Parade
=> 06:00 – Pit Lane Live
=> 06:30 – Race
=> 09:30 – Paddock Live

Supplementary Programming
09/04 – 08:00 to 08:30 – Driver Press Conference
09/04 – 20:45 to 21:00 – Paddock Uncut: Malaysia
10/04 – 09:00 to 09:45 – Team Press Conference
10/04 – 11:00 to 12:00 – The F1 Show
15/04 – 20:30 to 21:00 – Midweek Report

NEW Classic Races
12/04 – 18:15 to 19:00 – 1990 French Grand Prix Highlights

MotoGP – Texas (BT Sport 2)
10/04 – 15:00 to 22:00
=> 15:00 – Practice 1
=> 17:45 – Reaction and Build-Up
=> 19:00 – Practice 2
11/04 – 15:00 to 22:15
=> 15:00 – Practice 3
=> 18:00 – Qualifying
12/04 – 16:30 to 21:00 – Races
12/04 – 21:00 to 22:00 – Chequered Flag

MotoGP – Texas (BT Sport Xtra)
12/04 – 14:50 to 16:30 – Warm Up

MotoGP – Texas (ITV4)
13/04 – 20:00 to 21:00 – Highlights

IndyCar Series – Louisiana (BT Sport Xtra)
12/04 – 20:00 to 23:00 – Race

World Endurance Championship – Silverstone (Motors TV)
12/04 – 11:30 to 18:30 – Race

As always, I’ll update the schedule if anything changes.

Vettel’s win draws 4.16 million to Malaysian GP

An average audience of 4.16 million watched Sebastian Vettel win the Malaysian Grand Prix, unofficial overnight viewing figures show.

Race
As with Australia two weeks ago, the change in start time compared with 2014 means that it is difficult to make too many direct comparisons year-on-year. Nevertheless, live coverage on BBC One from 07:00 to 10:30 averaged 2.03m (33.6%), peaking with 3.23m. In comparison, last year the race averaged 2.45m (32.7%) an hour later, from 08:00 to 11:15, peaking with 3.26m. There is a big difference in the average, which I would put down to more viewers flicking on the TV as the race progressed due to the earlier start time than last year.

Sky Sports F1 added 473k (7.7%) from 07:00 to 10:30, peaking with 720k, compared with an average of 574k (7.7%) and a peak of 826k from last year. I don’t think you can read too much into the respective numbers, both BBC’s and Sky’s live showings were down around 17 percent year-on-year. That’s no shock, the race started earlier, meaning that less people were around. Sky’s peak did suffer as well mind, whereas BBC’s peak numbers are almost identical. Any loss in live numbers was made up by BBC in their re-run programme, which averaged 1.66m (14.7%), significantly higher than last year’s 1.07m (12.5%).

What the numbers mean is that 2015’s combined average of 4.16m is up on 2014’s 4.09m, but down on 2013’s “multi 21” controversy. The combined peak of 5.77m is not too far away from 2013’s peak of 6.01m. Overall, the pattern remains the same as Australia: slight, but optimistic gains year-on-year, which should be taken as a positive.

Qualifying
The Malaysian Grand Prix qualifying session delivered exceptional numbers for both BBC and Sky, with increases across the board. A few disclaimers, as this was a very unusual situation – qualifying began at 09:00 UK time, whereas the race began at 08:00 UK time, although due to the clocks going forward, it really felt like 07:00, which is why the live figures look a lot closer between qualifying and the race. Also, the qualifying numbers include the rain delays of varying proportions.

Live coverage of qualifying averaged 1.83m (24.6%), peaking with 2.30m, up on 2014’s 1.41m (24.0%). Sky Sports F1 averaged 395k (5.1%) from 08:00 to 11:00, peaking with 639k. 2014’s live action on Sky averaged around 300k. BBC’s highlights programme averaged a further 1.27m (13.3%). The combined audience is a very impressive 3.49m, which is good, yet bewildering at the same time. I’m not entirely sure why qualifying did as well as it did, Saturday’s session is one of the most watched qualifying sessions in recent history. The combined peak was a whopping 4.38m.

Sebastian Vettel’s emergence for Ferrari on Sunday will only be good news for viewing figures. Yes, a British driver doing well is good for viewing figures, but a good champion needs an equally good challenger. A Vettel versus Hamilton battle this season is good news for the whole of Formula 1. It will be interesting to see how the viewing figures, both here and in Germany, fare going forward.

If you’re looking for MotoGP viewing figures, they will be posted mid-week.

The 2014 Malaysian Grand Prix ratings report can be found here.

FairFX to sponsor Sky’s F1 coverage for remainder of 2015

FairFX is to sponsor Sky Sports F1’s coverage for the remainder of the 2015 Formula One season, it has been confirmed. The travel company will sponsor their coverage across TV, mobile and online. FairFX will follow blackcircles.com, Santander, Rolex and Shell in sponsoring Sky F1.

Ian Strafford-Taylor, who is FairFX’s chief executive, said: “We are delighted to have agreed this partnership with Sky Media to sponsor Formula 1, on Sky Sports. The massive global following of Formula 1, combined with the innovation and cutting-edge technology it represents is a perfect fit for FAIRFX, which uses smart digital technology to deliver better value and service to over 400,000 global travellers and holidaymakers. As channel sponsor we will be able to reach a much wider audience for our products more quickly.”

I can’t speak for anyone else, but I had never heard of FairFX until this press release. Given that the sponsorship deal was not concluded earlier, it appears that Sky have struggled to find a sponsor for the coverage, in a similar way that ITV did back in 2006, with Swiftcover eventually becoming their sponsor from round four that season.