The Chinese Grand Prix drew an identical number to last year’s ratings low, according to unofficial overnight viewing figures.
For the third time in as many races, direct comparisons are difficult, as the Chinese Grand Prix began an hour earlier this year compared with last year. Live coverage of the race, screened on Sky Sports F1 from 06:00 to 09:30, averaged 589k (14.4%). The Pit Lane build-up from 06:00 averaged 90k (8.4%), with the race portion itself, as billed in the EPG, averaging 672k (14.4%). Paddock Live, from 09:30 to 10:15, averaged a strong 244k (3.4%). The numbers compare with 681k (11.2%) for last year’s race show from 07:00 to 10:30, with Paddock Live bringing in 173k (2.1%). Paddock Live seems to be performing better this year than last, even on occasions when the race aired earlier than last year.
Over on BBC One, the highlights programme averaged 2.97m (24.5%), which compares with 2.87m (21.1%) from 2014. So the 100k that Sky lost transferred directly over to BBC’s highlights, which again I suspect it due to the earlier start time, like with Australia and Malaysia. Overall though, the total of 3.56m is identical to 2014’s 3.55m. If you want to get statistical about it, then 2015 was up 0.24 percent on 2014. Either way, both numbers are lower than previous years
MotoGP and World Endurance Championship
Heading over to two wheels, BT Sport’s MotoGP coverage (or shall we call it #WaterSpillage?) peaked with 281k (1.2%), which is a record high for them and follows on from the Qatar high two weeks ago. The MotoGP portion from 18:30 to around 21:40 averaged 234k (1.0%), also a record high for their coverage. It was a big day for Moto3 and Moto2 as well on Sunday, and this was replicated in the ratings. Moto3 peaked with 127k (0.9%) at 17:15, whilst Moto2 peaked with 218k (1.1%) at 19:00. I believe that is Moto2’s highest ever peak figure for BT Sport.
Unfortunately, any good racing by the British riders was not replicated in ITV4’s highlights rating, which tumbled on Monday evening to 283k (1.3%), peaking with 349k (1.5%). If you think BT and ITV’s numbers look closer than last year, then you are not alone in that thought. That’s not necessarily good. Yes, more people are watching live – excellent. But at the expense of the highlights audience, and more critically, substantially below BBC levels, in my opinion, that’s not good at all. BT will be happy, but the overall picture is not great. It is worth noting that ITV have added more airings of the MotoGP Highlights programmes, so the aggregated picture could be better, but you can’t start adding all the airings together. As I’ve always said, how do you do the line in that situation.
Elsewhere, live coverage of the first round of the World Endurance Championship season averaged 11k (0.1%) from 11:30 to 18:30 on Motors TV, peaking with 24k. That number does not include anyone who watched via online streaming. Don’t get me wrong, I like the championship and thoroughly enjoyed going to Silverstone this time last year, but anyone who thinks that it is about to become the next big thing is wrong in my opinion. The series needs a free-to-air highlights package. As far as I’m aware, it currently doesn’t have that. There’s more chance of Formula E becoming the next big thing (if there is such a thing) than WEC. Why? Because it actually has a presence on a major television platform in the UK which it can build upon. WEC does not have that in the UK, and I don’t believe it trended on Twitter on Sunday. A lot of noise, but not much movement from those outside of the bubble.
The 2014 Chinese Grand Prix ratings report can be found here.