Why F1 is still experiencing a viewer decline – even with VOD included

Yesterday, AUTOSPORT published an article noting that BBC’s iPlayer figures for Formula 1 have increased 33 percent, whilst their Radio 5 Live figures have increased 53 percent. The paragraph concludes by noting that “there is a growing view that the way people consume F1 is changing dramatically”. Whilst I agree that habits are changing, I’m not entirely convinced by the validity of that sentence.

Let’s come back to that later, and instead look at some other statistics. Compared with the first six races last year, BBC’s Formula 1 coverage has dropped by 12 percent, whilst Sky Sports F1’s live race coverage has increased by 11 percent according to unofficial overnight viewing figures from Overnights.tv. If you knew absolutely nothing about viewing figures, you might be led to believe that Sky’s ratings are beginning to move mountains and are taking viewers off BBC hand over fist. Well…. not quite.

In fact, whilst BBC’s figures have dropped 426k for a variety of factors already covered in detail on this blog, Sky’s viewing figures have increased only 79k. See how things now look different? Because Sky Sports F1’s viewing figures are coming from a low base, it means that any increase it makes will seem massive percentage wise. The combined figures for the UK are down 8 percent or 350k. The point I’m making is that percentages do not always tell the full story, and they certainly don’t here.

All the percentages we have are listed below:

+ 53 percent = BBC Radio
+ 33 percent = BBC iPlayer
+ 11 percent = Sky TV (+79k)
– 8 percent = BBC TV + Sky TV (-350k)
– 12 percent = BBC TV (-426k)

Thanks to BBC’s monthly iPlayer reports, we have some Formula 1 figures dating back a few years, which are as follows:

2011
– 254k – Australia
– 297k – China
– 286k – Canada
– 277k – Germany
– 262k – Singapore

2012
– 417k – Australia highlights
– 316k – China live

2013
– 484k – Australia highlights

2014
– 521k – Bahrain highlights

From a percentage point of view, 33 percent seems like a huge increase. It’s worth noting that AUTOSPORT probably would not have been given the raw figures from BBC’s Media Centre team, I imagine that the only figures they were given were percentage increases. But what about from a raw figures perspective? The 33 percent increase is about 100k, which definitely does not cover the entirety of BBC TV’s drop this season, nor does it account for 350k drop overall. Or, for that matter, why Formula 1’s UK viewing figures have dropped over half a million viewers between 2011 and 2014. And if BBC iPlayer is ‘only’ averaging 500k for Formula 1, one assumes the Sky Go/On Demand effect is negligible. I’d also argue that the reason Bahrain is showing above is because of the TV timeslot it was in – had that race been broadcast live on free-to-air television, it definitely would not have had 521k via iPlayer.

Whilst there is changing viewing habits, you cannot escape the fact that there are fans no longer watching the sport and are not being replaced by new fans at the same rate, whether it is due to the on-track action changing (DRS, Pirelli’s, turbo’s), those in charge of the sport running into a power-trip with no direction thanks to rules nobody wishes to see (double points), fans feeling distant from the sport (expensive ticket prices) or because Formula 1 is moving to a pay TV model, thus pricing people out of the sportMotoGP fans know what that feels like. I’ll let you decide…

What Sky Sports F1 has screened since 2012

This is something I’ve been meaning to upload for a little while, but have not ever got round to completing. What you find below is a list of programmes that Sky Sports F1 have screened since the channel launched at the beginning of 2012.

Deliberately, the list excludes any race weekend programming that is live, and also anything that is less than 15 minutes in length. I won’t claim that the list is complete, but I thought it’d be useful to compile as, despite running this blog for two years, I’ve never listed the programming that Sky screened in 2012 or 2013 which may be of interest to others.

Documentaries
Starting with documentaries, and across the three years on Sky Sports F1, the channel has screened in the region of 35 hours of content. The longest, weekly series is actually from 2012, that being Britain’s Next F1 Star. It mystified me back then why this wasn’t promoted as much as it should, but in any event a follow-up series was never commissioned. Sky need long running, weekly series in my opinion aside from the race weekend content.

If Sky really do have the keys to Biggin Hill now and can roam freely, they have to make it an absolute priority to get some six or eight part series’ together. ‘Senna Week‘ was great for the channel, but it doesn’t change the fact that the channel has been sparse outside of that. The amount of hours for F1 Legends has dropped considerably from 2012, which to some degree surprises me, but the title somewhat restricts who they can ask, although there should be plenty of scope for spin off’s so they can get other people in to interview. I’m interested to see what Tales from the Vault brings, I hope that turns out to be a weekly series.

– F1 Legends (2012-present – 18 episodes)
– A Winning Partnership (2014 – 1 episode)
– Horse Power (2014 – 1 episode)
– Memories of Senna (2014 – 1 episode)
– Prost on Senna (2014 – 1 episode)
– Remembering Ratzenberger (2014 – 1 episode)
– Senna: The Driving Force (2014 – 1 episode)
– The Last Team Mate (2014 – 1 episode)
– Architects of F1 (2013 – 3 episodes)
– British Grand Prix: Home Advantage (2013 – 1 episode)
– Lotus: Chapman’s Winning Formula (2013 – 1 episode)
– Monaco: The Greatest Race of All (2013 – 1 episode)
– The Lost Generation (2013 – 3 episodes)
– Britain’s Next F1 Star (2012 – 6 episodes)

Classic Shows
The Season Reviews in 2012 went from I think 1981 all the way through to present day, which was stopped at the end of that year as in came the classic races. The classics were around in 2012, but only for Monaco and Britain, with the format covering the entire season for 2013. I’m not convinced that the change of scheduling for 2014 has worked, but it probably doesn’t help that the same 100 races are on a cycle. The GP Uncovered strand covered the 1950s and 1960s, whilst GP Heroes and GP Review this year are covering the 1970s, all three shows from various archives.

– Classic F1 (2012-present)
– GP Heroes (2014-present)
– GP Review (2014-present)
– GP Uncovered (2013)
– Season Reviews (2012)

Race related programming
Aside from live content, The F1 Show is the main piece of programming that the channel broadcasts, every Friday. Since 2013, Midweek Report presented by Anna Woolhouse has also aired on the channel. Outside of that, the other programming does not fill up many hours on the channel, and aside from Ted’s Notebook and the Best Bits programme (essentially a replacement of Fast Track), none of it is regular programming on the channel.

Testing is the other notable mention for 2013, as the channel screened that live and in 3D, but the channel dropped the live aspect for the 2014 winter testing season.

– The F1 Show (2012-present)
– Christmas Team Reviews (2012-present)
– F1 Car Launches (2012-present)
– Journalists’ Specials (2013-present)
– Midweek Report (2013-present)
– Ted’s Notebook (2013-present)
– Testing Roundup (2013-present)
– Best Bits (2014-present)
– Live Testing (2013)
– Weekend in Stills (2012-13)
– Fast Track (2012-13)
– Live IndyCar Series (2012)
* several races displaced from other Sky channels
– Weekend in Words (2012)

Other
– AUTOSPORT Awards (2013)
– Historic Monaco Grand Prix (2014)
– Motor Sport Hall of Fame (2014)

Sky were also meant to have filmed a season long series with Max Chilton in 2013, however as of writing this has yet to make air, so I’m unsure if it was axed halfway through the season. Even if I’m not a fan of Chilton, I would be disappointed if it had been dropped as that would have easily been a six or eight part series.

Personally I do wish Sky screened more documentaries, the above shows that there has not been an increase in original content since 2012. However, one assumes that showing the Classic F1 races and acquiring footage from various archives does not come for free… you also have to wonder whether there is demand for more documentaries, I don’t know the answer to that, but Sky won’t commission a programme if there is no demand for it.

Drop a line in the comments if you think anything is missing, I don’t think the list is complete, but the above is to the best of my knowledge, and based on my blog posts so far!

New show with unseen FOM footage coming to Sky F1

A new show with never before seen footage from Formula One Management’s archive is coming to Sky Sports F1, it has been confirmed. ‘Tales from the Vault‘ will be presented by Steve Rider with the first show based around ‘team mates’. In front of a studio audience, Christian Horner and John Watson will be guests in episode one, which will be recorded on Thursday 26th June.

This seems like an interesting concept, especially with it all being new footage, I’m all for unseen footage being used considering the rich archive that FOM has which is frustratingly being unused. Biggin Hill is basically a goldmine for Formula 1 fans, so I’m fascinated to see what footage is in the Sky show, hopefully it doesn’t disappoint. I assume that this will be a half an hour show, I can’t see it being an hour long, however, that depends on what footage they have found in the FOM archive. Which brings us to the next point: has FOM sent unseen footage to Sky, or has someone had Sky had the ability to roam around Biggin Hill looking for footage?

One thing I’m wondering too is the type of footage that will be aired. Are we talking unseen camera angles from out on the race track, or off the record conversations in FOM’s archive that have not been released before? If someone at Sky has common sense, and one assumes the footage is interesting otherwise it simply would not make it to it, before episode one airs, they’d be hyping whatever footage goes to air through online and social media. I’m not convinced either that we need a studio audience personally, I’d have thought that the footage is the draw to the show rather than having an audience. Either way, I’m very pleased to see that this is happening and I will update this post with more details when the scheduling is confirmed…

Update on June 13th – Whilst no scheduling details have officially been confirmed, Sky have confirmed that the first ‘episode’ will be taped from 11:30 to 18:00, six and a half hours. Now obviously they won’t be taping for that entire time. If I had to guess, the first ‘episode’ will actually be split into two, taping from 12:30 to 14:30 and then from 15:30 to 17:30, which would be two hours each. Conveniently, there are two blank two hour slots on Tuesday 1st July and Wednesday 2nd July at 21:00 in the build-up to the British Grand Prix, so let’s see if it ends up in there…

Update on July 25th – Confirmed on The F1 Show that it will première on Sunday 24th August at 16:15, after the Belgian Grand Prix.

Update on August 6th – Sky have confirmed that each episode will be an hour long, the first two focussing on team-mates and underdogs respectively.

Scheduling: The 2014 Canadian Grand Prix

Formula 1 heads for its annual trip across the pond for the Canadian Grand Prix. The good news is that the race is live on both BBC One and Sky Sports F1, in my view it is always good to see a live race airing in primetime on free-to-air television. It’ll be interesting to see how the race coverage rates given that it is going up against Soccer Aid on ITV.

For the second year in a row, Natalie Pinkham will not be in Canada, this year she is presenting Sky’s coverage of the Hockey World Cup throughout the first half of June. I’m guessing both Rachel Brookes and Craig Slater will be out in Canada, Brookes presenting The F1 Show alongside Ted Kravitz. Kravitz will be back with the team after needing to go home from the Monaco Grand Prix weekend early. On a scheduling related note, I’m disappointed that BBC Three’s practice two coverage will not have more reaction and analysis, that being one of the highlights of last year’s coverage.

Whilst there is no GP2 and GP3 during the Canadian Grand Prix weekend, there is BTCC and the IndyCar Series to whet the appetite. Below is the full schedule:

Thursday 5th June
16:00 to 16:45 – F1: Driver Press Conference (Sky Sports F1)
21:30 to 22:00 – F1: Preview (BBC Radio 5 Live)

Friday 6th June
07:00 to 07:15 – F1: Gear Up for Canada (Sky Sports F1)
14:45 to 16:50 – F1: Practice 1 (Sky Sports F1)
14:55 to 16:30 – F1: Practice 1 (BBC Two)
18:45 to 21:00 – F1: Practice 2 (Sky Sports F1)
19:00 to 20:35 – F1: Practice 2 (BBC Three)
21:00 to 21:45 – F1: Team Press Conference (Sky Sports F1)
23:00 to 00:00 – The F1 Show (Sky Sports F1)

Saturday 7th June
14:45 to 16:15 – F1: Practice 3 (Sky Sports F1)
14:55 to 16:05 – F1: Practice 3 (BBC Two)
17:00 to 19:20 – F1: Qualifying (BBC One)
17:00 to 19:45 – F1: Qualifying (Sky Sports F1)

Sunday 8th June
01:30 to 04:00 – IndyCars: Firestone 600 (BT Sport 2)
– repeated on Sunday 8th June at 13:00
11:15 to 17:40 – BTCC: Oulton Park (ITV4)
17:30 to 22:15 – F1: Race (Sky Sports F1)
=> 17:30 – Track Parade
=> 18:00 – Race
=> 21:30 – Paddock Live
18:20 to 21:00 – F1: Race (BBC One)
21:00 to 22:00 – F1: Forum (BBC Red Button)
22:15 to 23:15 – GP Heroes: Clay Regazzoni (Sky Sports F1)

Wednesday 11th June
20:30 to 21:00 – Midweek Report (Sky Sports F1)

Classic F1 on Sky Sports F1
I believe this is the first time that Sky have shown the 1998 Canadian Grand Prix. I am disappointed that it is not the full race given that races post 1996 have tended to be the full race, so one assumes this is the original ITV highlights minus pre and post race analysis. EDIT on June 5th: Or not, its since disappeared from the schedule.

31/05 – 21:00 to 21:40 – 1982 Caesars Palace Grand Prix Highlights
01/06 – 21:00 to 23:30 – 2007 Chinese Grand Prix
02/06 – 21:00 to 23:00 – 2012 Canadian Grand Prix (Sky commentary)
03/06 – 21:00 to 00:00 – 2011 Canadian Grand Prix
04/06 – 21:00 to 23:15 – 2007 Canadian Grand Prix
05/06 – 21:00 to 23:30 – 2008 Canadian Grand Prix
06/06 – 22:00 to 23:00 – 1978 Season Review
07/06 – 19:45 to 20:45 – 1991 Canadian Grand Prix Highlights
09/06 – 21:00 to 21:45 – 1984 Brazilian Grand Prix Highlights
10/06 – 21:00 to 23:15 – 1998 Japanese Grand Prix
11/06 – 21:00 to 21:45 – 1983 United States Grand Prix West Highlights
12/06 – 21:00 to 23:00 – 2008 Brazilian Grand Prix
13/06 – 21:00 to 21:45 – 1985 Portuguese Grand Prix Highlights

As always, if there are any amendments, I’ll update this schedule.

Stirring the pot

For reasons discussed elsewhere, the Monaco Grand Prix weekend was interesting, and provided us with some fascinating sound bites. The first is from after the race, as Lewis Hamilton was interviewed by Sky Sports F1’s Natalie Pinkham, who it has to be said did a fantastic job in both post-session interviews with him and Nico Rosberg over the weekend. This is how it went down:

NP: “[Montreal] is going to be a good opportunity for you guys, but what about mending bridges with your friend?”
LH: “We’re not friends. We’re colleagues and we’ll work to get the team as many points as we can.”

And this is how Pinkham’s interview with Rosberg went:

NP: “Do you consider yourself to still be friends with Lewis?”
NR: “We’re always friends, we’ve always been friends. Friends is a big word. What is friends? We have a good relationship.”

Both interviews were broadcast live, or as close to live as possible, on Sky Sports F1. I don’t think Pinkham in the Sky piece was phishing for that comment from Hamilton, instead in typical Hamilton style he perhaps said a little too much in front of the cameras. Similarly, on Saturday, Hamilton made a comment to BBC Radio 5 Live’s Jennie Gow, saying that he will “take a page out of Senna’s book” during the race, implying that he could deliberately crash into Rosberg. Nowadays, as soon as any quotes like that are broadcast live, it goes straight onto social media and whipped into a frenzy from UK journalists to German journalists to journalists over the pond. It is the nature of the beast. As thus, the quotes above, along with the initial Rosberg incident were being discussed, and are still be discussed, across social media outlets and internet forums.

Sky Sports F1, along with any other broadcasters immediately discussed the Rosberg incident as soon as it happened on Saturday, getting opinions from others. Every opinion supposedly meant something, although Sky made the frankly pathetic decision of getting Flavio Briatore’s opinion, who himself is a known cheat for Singapore 2008. Apart from that, I can’t say I necessarily blame them for dedicating the majority of their hour post-Qualifying show to the incident. If I was making the editorial decisions that day, I’d have probably made the same choice. The viewing figures show that the right choice was made.

I’ve demonstrated in the past how the amount of air-time Formula 1 gets in the United Kingdom has significantly increased in the past decade, a picture that no doubt repeats itself across Europe. Which means that instead of just getting isolated interviews, you perhaps now even get analysis of said interviews during the live shows, i.e. “what did driver X mean when he said that”, despite the fact that the viewer has just watched with their own eyes and can interpret it for themselves! Given that there have already been many comparisons between Rosberg and Hamilton/Prost and Senna, I thought it’d be interesting to jump back to the 1989 San Marino Grand Prix in an era where Formula 1 had limited television coverage. On that day, Ayrton Senna ignored a pre-race agreement that said that whoever led into turn one between himself and McLaren team-mate Alain Prost would stay there. I’ll quote from The Life of Senna by Tom Rubython:

Journalists and the team, unaware of the accord, were bemused. He told them an accord had been breached. The hacks had no idea what he was talking about. [..] Senna explained to journalists afterwards: “He got the jump early, then I got the slipstream immediately, and I was in the slipstream all the way until the first corner and I got much more speed than him. So that is the truth.”

You can probably imagine what social media would have been like after that particular event had it been around in 1989, and with the extensive coverage like we have today! Very quickly, the news would have got out. Coverage of the Grand Prix in the UK in 1989 would have been live on BBC Two during Grandstand as most races during that time period were. Because of that, there was not much pre-race and post-race analysis. In fact, coverage may well have disappeared straight after the podium, with a few interviews being clipped onto the end of the highlights show. Either way, I don’t think that there would have been much external scrutiny from fans regarding any quotes Prost and Senna made during the broadcast, instead it would probably be one or two lines from Murray Walker noting what had happened, with AUTOSPORT magazine doing an analysis piece the following Thursday.

In 1989, there would not have been instant reporting where viewers get to know everything on a minute-by-minute basis. In any season where team-mates are battling and level pegging, the media will always look to see if they can find a story, it is their job to do that. The Prost and Senna story started at Imola, as noted above. The pot I think is stirred more nowadays, however I don’t think it has any effect whatsoever other than to fill internet pages. This is coming from someone though who was not around in the 1980s and did not start watching Formula 1 until 1999. What I do know, with the help of a scrapbook from the loft, is that tabloid style reporting has always been around. The scrapbook in question features pages and pages of quotes from newspapers from the 1976 season featuring James Hunt. From the outside, things may appear different because of social media. Fans have more access to Formula 1 journalists than ever before, but inside the paddock, I imagine nothing is fundamentally different when doing business.

The way fans consume Formula 1 has changed considerably as there are many more mediums available in 2014 compared with 25 years earlier meaning that fans are connected better than ever before, which, in my opinion is largely a brilliant thing. You just need to learn which journalists are actually being journalists, and which ones are there, but serving no real purpose. Or, as a third argument, you could say that they’re all as bad as each other, an argument I don’t subscribe to, but an interesting point of view nevertheless.