The Indian Grand Prix yesterday was seen by approximately 4 million viewers, overnight viewing figures suggest. The figure represents an increase on 2012, where only Sky Sports F1 shown it live, but a hefty drop on 2011. BBC One’s live airing averaged 2.53 million viewers from 08:30 to 11:45. Sky Sports F1, failed to make ITV Media‘s multi-channel top ten for last Sunday meaning it was perhaps unsurprisingly under 626,000 viewers. In comparison, BBC One’s live airing in 2011 had 4.18 million viewers, so we can already see the big drop.
BBC One’s repeat airing had under 1.38 million viewers. Nevertheless, we can see that there is a fairly big drop on 2011, although up on last year. For what it is worth, I will continue recording Sky’s full programme numbers even though they have split it into three. For 2014, if it is a three piece programme for the entire season, then I will only record the main race segment figure for the purpose of these blogs.
Indian Grand Prix – Official Ratings
2011 – 5.61 million
2012 – 3.46 million / 3.67 million (using ‘35 percent theory‘)
– overnight figures were 3.48 million / 3.66 million
2013 – 4.13 million / 4.27 million (overnight rating)
– rough estimate and subject to revision
The 2013 figure may fluctuate a few hundred thousand either way, but I think we can definitely say it was up and 2012, but down on 2011. I think it is an okay rating, but not spectacular when you consider that it was the title decider. It will be interesting to see the ratings for the final few races. Abu Dhabi and Brazil should be okay, but USA could be very low, with Sky exclusivity and BBC airing at 22:30.
The 2012 Indian Grand Prix ratings report can be found here.