Hamilton’s Bahrain win peaks with 6.3 million

It was a good day for both Formula 1 and MotoGP this past Sunday, with both two and four wheels delivering solid figures across the board. Lewis Hamilton’s victory in the Bahrain Grand Prix peaked with 6.26 million, whilst Valentino Rossi’s battle with Marc Marquez sent BT Sport’s MotoGP coverage flying above the 300k barrier, according to unofficial overnight viewing figures.

Live coverage of the Formula 1 race, screened live on BBC One from 15:00 to 18:05 averaged 3.83m (26.0%), peaking with 5.31m (30.8%) at 17:35 as Hamilton crossed the finishing line. Over on Sky, their coverage from 15:00 to 18:30 (using the equivalent slot to 2014), averaged 640k (4.3%), peaking with 951k (5.5%). It should be noted that with the race beginning at a later time, the total TV audience as the race draws to a conclusion is higher than usual, which means that figures are higher in previous years, but with lower shares.

The combined average of 4.47m is the third highest ever for Bahrain, only behind 2010 and 2012, with the combined peak of 6.26m (36.3%) only just shy of 2010’s 6.29m (47.9%). It’s a really good number for Bahrain and again shows the importance of having the mid-afternoon races on free-to-air television in order to draw in the casual viewers. Overall during the race, for every one viewer watching on Sky, there were a further 4.88 viewers watching on the BBC.

MotoGP and BTCC
Away from Bahrain, the main story surrounded the ongoing rise of BT Sport’s MotoGP figures. In Qatar, BT’s coverage peaked with 263k (1.4%), this number increased to 281k (1.2%) for Texas. Argentina was the first time ever that BT Sport’s MotoGP coverage surpassed the 300k barrier, as a record peak of 313k (1.4%) watched Valentino Rossi win on BT Sport 2. From 19:30 to 21:00, their coverage averaged 240k (1.1%) which is significantly above any number recorded in 2014.

ITV4’s highlights, screened at the later time of 22:00 on Monday due to the FA Youth Cup final, averaged 297k (2.1%), peaking with 379k (3.1%). I would put BT’s consistent rise down to the draw of Valentino Rossi, who is clearly back on form this season and drawing people to BT’s live coverage, which they need to take advantage of. Whether it will continue, I don’t know, but it is a shame that there is no live free-to-air coverage of the series. Yes, I’m afraid that klaxon had to be raised.

Staying with ITV4, their British Touring Car Championship from Donington Park peaked with 424k (3.8%) at 14:50. Their average of 199k (1.8%) is across eight hours from 10:30 to 18:30. The numbers slumped after 15:00 against the F1, never once hitting 200k.

The 2014 Bahrain Grand Prix ratings report can be found here.


5 thoughts on “Hamilton’s Bahrain win peaks with 6.3 million

  1. I thought the bbc coverage was slightly better than sky simon lazenby seems to be on everybody back he never stops critics sing also he never ever says thankyou to the viewers for watching sky take their audience for granted also they seam to be on a jolly all the time where as the bbc always says thankyou if you notice lee Mckenzie says thankyou after each practice session also Suzi perry says thankyou the bbc never takes it’s audience for granted they aprichate the audience more also the itv4 motor gp says thankyou aswell the gripe I’ve got against itv4 is they have to many ads apart that it’s ok

  2. I have always thought that the Beeb has managed to get the best out of drivers and team bosses – just a bit more respect there. I thank that is chiefly down to DC and Lee Mc. I also think that Tom Clarkson is really becoming useful and a good member of the team – he has stopped trying to be Ted Kravitz. The BBC also seem to edge the race day features for me – the Lewis and Seb interview was brilliant and a very well done to Lee for managing it (I am sure their were lots of out-takes). I also love EJ only being at live events. I don’t like him , but I like what he brings to the coverage – the interview with Bernie was good.

    To me Sky are lacking in professionalism – they have went down the route of Jake Humphrey at BBC style and seems to be a bit of ‘watching the F1 with the boys’ route – and simon is not particularly likable. Not that I dislike it, I just feel that the BBC manage to get the best out of the teams with their aproach.

    That being said – Ted’s Notebook is the best F1 program on tv – full stop. I think they need to extend the after race edition to 30 mins.

  3. I’m pleased to see that it’s not just me that thinks Sky’s output sucks.

    The pre-race VT for Bahrain was a new low (I keep saying that and Sky keep lowering the bar).

    Using the poem ‘Do not go gentle into that good night’ was one of the worst editorial blunders I’ve ever seen.

    This poem is often read at funerals and memorials, particularly for fallen service personnel and using it for a sport filler VT shows massive disrespect.

    It’s a really unoriginal idea, the Americans have been tackily using this poem in adverts, cheesy films and sports pro-mos for years, most recently in Interstellar (presumably where the Sky team stole the idea from).

    Why, how, what!!!!! Instead of setting up an exciting event from the fastest sport in the world, Sky decided to start with a morose poetry slam. Far from getting hyped for the race I was on a downer thinking about dead relatives.

    Who TF makes these decisions, are they on crack, is it there first week in TV, do they have meetings on how to make the worst program possible?

    About the only positive from Sky’s F1 ‘output’ is that if you’re a media lecturer you can do an entire semester on it’s faults and what not to do.

    1. This is why I only watch the actual race these days. The commentary on sky whilst biased somewhat where Lewis is concerned is nowhere near as bad as the Moto gp commentary which openly cheers on British riders. Try and watch globo tv commentary from the senna days. That was so biased it was actually amusing

  4. I’ve always questioned why the BTCC doesn’t create a calendar that doesn’t clash with F1? Any know the answer?
    I live near Donington & was thinking about nipping over, but F1 – you can’t miss F1! So I didn’t go haha

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