The key talking point after last weekend’s British Grand Prix was, of course, that incident between Lewis Hamilton and Max Verstappen which has generated column inches across the board.
On the broadcasting side, it was a newsworthy weekend, for multiple reasons.
Alongside the previously announced offline HDR test, there were other things that caught the eye over the Silverstone weekend. Here are just a few…
New format, new graphics…
A new experiment for Formula 1 brought with it new graphics for the Sprint session.
The changes were visible to fans immediately after the F1 opening titles, with the usual fly-over coming in the form of enhanced augmented reality graphics.
The pre-race graphics detailed the same information as usual, such as the track layout and starting grid, but in a different format to the Grand Prix graphics.
In my view, the changes helped to differentiate the Sprint to the main event on Sunday.
I know sometimes F1, and other forms of motor sport, sometimes have a habit of implementing ‘change for changes’ sake, but I thought that this was a cool change.
As a wrestling fan, it reminded me of WWE’s broadcasts, the wrestling juggernaut having used augmented reality to their advantage throughout the pandemic with no fans in attendance.
The graphics which followed during the race had mixed execution, however.
A graphic depicting the live speed of McLaren’s Daniel Ricciardo at The Loop and Aintree fell into this category.
If this was a top speed graphic, it might make sense, displaying the live speed at one of the slowest parts of the circuit added little to the broadcast.
In contrast, F1 used augmented reality to highlight Alpine’s Fernando Alonso when riding on-board with McLaren driver Lando Norris, a graphic which worked well.
Others suggested that the Alonso graphic resembled a video game, but that for me is not a valid criticism.
Not every livery stands out as easily as a McLaren (orange) or Ferrari (red), especially when viewing from behind.
If F1’s implementation helps new viewers engage in our sport, then this is a change for the better.
Besides F1 are not the first (see: MotoGP, NASCAR, amongst others), and certainly not the last, to implement a graphic of the nature.
…as audiences in the Netherlands remain strong
In the Netherlands, ratings bureau SKO reported that Friday’s evening qualifying session averaged 552,000 viewers (15.5% audience share) on Ziggo Sport.
The figure in-line with Saturday’s afternoon qualifying session from Austria, which brought 585,000 viewers (31.7% audience share).
The higher share for Austria is reflective of the fact that the Silverstone qualifying session aired in an evening time slot, so whilst more viewers could have watched Friday qualifying in the Netherlands, they opted not to.
Saturday’s Sprint averaged 717,000 viewers (28.9% audience share), a significant volume increase on Austria qualifying, with a slight share drop.
The race on Sunday, from the start of the red flag period, averaged 1.31 million viewers across Ziggo Sport and Ziggo Sport Select, equating to a 62.9% audience share.
In the US, 529,000 viewers watched the new Sprint format on ESPN, while the race averaged an excellent 1.03 million viewers, continuing F1’s positive trajectory in the States.
The picture was less positive in Spain, where the Sprint generated no additional interest.
According to Formula TV, 114,000 viewers (1.3% audience share) watched the Sprint programme on DAZN, compared with the 116,000 viewers who watched the Austria qualifying session.
Sustainability on the agenda…
Wherever you looked across the F1 weekend, sustainability was one of the main topics featured across F1’s UK broadcasts.
Sky’s #GoZero campaign was in the spotlight during the coverage, with all their presentation team using green ‘Sky Zero’ microphone coverings and recycled clothing.
The broadcaster hopes to become net zero carbon by 2030, and is working in collaboration with F1 to help bring down carbon emissions across the sport. F1 themselves announced that the Silverstone weekend was their first ever Carbon Neutral broadcast.
Writing on Sky’s F1 website, senior producer Jamie Coley explained how he plays his part in Sky’s Sustainability Content Group.
“The group brings producers and journalists together from across Sky Sports to find ways of achieving tangible results and awareness around the environmental problems our world faces through our sports coverage,” he says.
“Over the last year, this group has achieved some significant milestones, including making all our host broadcast sports productions albert certified sustainable productions, and joining the UNFCCC’s Sport for Climate Action Framework.”
“It has also led to Sky Sports marking a ‘Summer of Sustainability’ at some of the biggest events on the sporting calendar this week, including the British Grand Prix.”
“As a producer for Sky Sports F1, my part in this is helping to tell the great stories of how Sky and F1 are going green.”
“The best person to showcase the great work F1 has done and continues to do to improve its environmental impact, which for a petrol sport is no way easy feat, is Nico Rosberg who I filmed a special feature with that airs during this weekend’s coverage at Silverstone.”
Over on Channel 4, a feature involving Aston Martin’s Sebastian Vettel aired. Vettel, along with Lee McKenzie, visited a local school to help engage children on how to live sustainability in the future.
…as Channel 4 teams up with Hollywood stars
Channel 4 splashed out on their live offering from Silverstone, with Hollywood stars Tom Cruise and Ryan Reynolds featuring through their broadcasts.
Reynolds introduced viewers back to Channel 4’s programming throughout the weekend through short VTs.
Meanwhile, Cruise featured in the broadcaster’s excellent opener to their race day coverage alongside Steve Jones, David Coulthard and Mark Webber.
In the build-up to the Grand Prix, the BBC’s Top Gear team were also in action, preparing for the next series, which will air in the Autumn.
The feature sees Sebastian Vettel, Antonio Giovinazzi and Lando Norris taking on Paddy McGuiness, Freddie Flintoff, and Chris Harris in a head-to-head challenge.
Elsewhere, a week of contract signings
Outside of the F1 world, it has been a big week for a few rights holders.
Stateside, the IndyCar Series and NBC have extended their partnership in a multi-year agreement. Normally, a rights renewal is not surprising news, however in this instance it is, as earlier suggestions linked IndyCar to CBS.
NBC’s main station will air 13 races next season, with the remaining races airing on USA Network and NBC’s over-the-top platform Peacock.
No races will air on NBC Sports Network after this season, following NBC’s decision to close the channel at the end of 2021.
In the UK, BT Sport will remain home to the World Rally Championship until the end of 2024, after the two parties agreed a new three-year deal.
On the personnel front, Will Buxton has joined Motorsport Network’s portfolio of talent, the network has this week confirmed.
While Buxton will continue his F1 commitments, his YouTube show (This Week with Will), will move across exclusively to Motorsport.tv’s over-the-top platform on a free-to-view basis.
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One thought on “5 key stories from the 2021 British Grand Prix weekend”
Sponsors are likely unhappy with races on streaming-only Peacock. CNBC, the Comcast business channel, could pickup some slack if sponsors (as is likely) are unhappy. NASCAR is already warning NBC about using Peacock for race coverage. Drivers and teams are least likely to be able to sell sponsorship for races on streaming only.
The colour-matched (and number font) graphics have been used by NASCAR for over 20 years now and have allowed teams to “sell” an identity. NBC did the same for Formula One from 2013-17 with similar graphics packages as used by INDYCAR and later NASCAR to meld number graphics, driver mugshots, and team colour identity. This is based on what has been used in most sport coverage where a graphic that matches a team’s colour is used. For example, in MLS, Fox matches have teams listed in kit colours. This allows for Ferrari to be identified by the signature red.