Sky Italia to launch new F1 channel

Following on from the launch of Sky Sports F1 in the United Kingdom in March, it has been confirmed today that the Italian arm of Sky, Sky Italia will be launching Sky Sports F1 from March 1st.

From 2013, the structure of Formula 1 in Italy will be the same as it is here in the United Kingdom, with ten races live on Sky and the remaining live races on a free-to-air. The deal was announced back in June.

The press release issued is parallel to that United Kingdom readers will recognise – the channel will show every practice session, qualifying and race, with Sky Race Control also being a key feature in Italy. Sky Go is also noted in the press release, as is tablet PC’s and smartphones. For those interested, the initial BSkyB press release concerning the UK Sky Sports F1 channel can be found here. Unlike the UK press release though, the Italian press release issued today notes that the channel will be 24 hours, 7 days a week so it will be interesting to see if it sticks to that or whether that is just PR marketing talk.

The Twitter outlook

Winter is now in full force, the 2012 Formula One season is over, and it should be a few months of quietness in the Twitter outlook. Which means that this is the last weekly update for a little while until March. The end of month updates, however, will continue so the next time I check the counters will be on New Year’s Eve.

For this update and December’s update the 2012 line-up will be used, but from January, some drivers’ will be getting automatically eliminated and removed from the table in preparation for a new bunch.

Drivers
01 – 1,345,473 – Fernando Alonso (Ferrari)
02 – 1,259,053 – Jenson Button (McLaren)
03 – 1,243,589 – Lewis Hamilton (McLaren)
04 – 524,598 – Bruno Senna (Williams)
05 – 499,881 – Mark Webber (Red Bull)
06 – 349,665 – Sergio Perez (Sauber)
07 – 303,675 – Pastor Maldonaldo (Williams)
08 – 226,343 – Felipe Massa (Ferrari)
09 – 222,060 – Nico Rosberg (Mercedes)
10 – 204,780 – Pedro de la Rosa (HRT)
11 – 197,719 – Heikki Kovalainen (Caterham)
12 – 177,386 – Paul di Resta (Force India)
13 – 157,604 – Narain Karthikeyan (HRT)
14 – 113,929 – Vitaly Petrov (Caterham)
15 – 100,897 – Nico Hulkenberg (Force India)
16 – 91,301 – Timo Glock (Marussia)
17 – 96,391 – Romain Grosjean (Lotus)
18 – 95,038 – Kamui Kobayashi (Sauber)
19 – 54,510 – Daniel Ricciardo (Toro Rosso)
20 – 39,259 – Jean-Eric Vergne (Toro Rosso)
21 – 24,353 – Charles Pic (Marussia)

In the penultimate check of the year, both Ferrari drivers moved up a position in the table, Fernando Alonso moving into the lead ahead of Jenson Button and Felipe Massa overtaking Nico Rosberg. It shall be interesting to see if Rosberg moves up a lot more in the New Year with Lewis Hamilton as his team-mate. Further down, Romain Grosjean went ahead of Kamui Kobayashi, but it is within the realms of possibility that both of those drivers’ may disappear after the update at the end of December.

Regarding milestones, Nico Hulkenberg went above 100,000 followers, while Pedro de la Rosa moved above 200,000 followers.

Drivers – Increases
01 – 144,705 – Fernando Alonso (n/a)
02 – 69,707 – Lewis Hamilton (n/a)
03 – 44,901 – Jenson Button (n/a)
04 – 28,756 – Mark Webber (up 2)
05 – 28,525 – Felipe Massa (n/a)
06 – 21,694 – Sergio Perez (down 2)
Average driver = 21,454
07 – 12,742 – Pastor Maldonaldo (n/a)
08 – 12,275 – Pedro de la Rosa (up 3)
09 – 12,100 – Bruno Senna (down 1)
10 – 9,453 – Heikki Kovalainen (up 5)
11 – 9,383 – Romain Grosjean (up 2)
12 – 9,130 – Nico Rosberg (down 3)
13 – 7,807 – Kamui Kobayashi (down 3)
14 – 7,083 – Paul di Resta (n/a)
15 – 6,840 – Narain Karthikeyan (down 3)
16 – 6,335 – Nico Hulkenberg (up 1)
17 – 4,388 – Vitaly Petrov (down 1)
18 – 3,788 – Daniel Ricciardo (up 1)
19 – 3,225 – Jean-Eric Vergne (up 1)
20 – 2,946 – Timo Glock (down 2)
21 – 2,410 – Charles Pic (n/a)

The top three above are identical their position in the same table last month. It is worth noting though that the raw values are not directly comparable as November’s table is over four weeks compared with five weeks for October.

Fernando Alonso’s monthly increase is his second highest, having recorded a 153,000 gain back in June. Elsewhere, it is surprising to note that Felipe Massa and Bruno Senna did not go up any positions despite it being their home race, in fact Senna moved down a position.

Teams
01 – 384,072 – Ferrari
02 – 269,099 – McLaren
03 – 198,396 – Red Bull
04 – 166,563 – Mercedes
05 – 161,062 – Lotus
06 – 93,681 – Caterham
07 – 92,612 – Marussia
08 – 92,402 – Force India
09 – 92,018 – Sauber
10 – 81,145 – Williams
11 – 70,829 – HRT
12 – 57,164 – Toro Rosso

No changes above, Caterham down to Sauber are still extremely close. Interestingly, over on their Facebook, some Caterham fans were saying how they would unlike them if they got rid of Heikki Kovalainen. I wonder if we could see a negative increase in the next month or two if that did indeed happen.

Teams – Increases
01 – 22,898 – Ferrari (n/a)
02 – 20,254 – Red Bull (n/a)
03 – 17,064 – McLaren (n/a)
04 – 13,528 – Lotus (up 1)
05 – 6,505 – Mercedes (down 1)
Average team = 9,176
06 – 6,012 – Sauber (n/a)
07 – 5,840 – Force India (n/a)
08 – 5,198 – Marussia (n/a)
09 – 3,986 – HRT (n/a)
10 – 3,066 – Toro Rosso (up 1)
11 – 2,987 – Caterham (down 1)
12 – 2,784 – Williams (n/a)

So no weekly updates from now, the next update will be on New Year’s Eve for this particular series with the December round-up.
Driver and Team statistics as of Monday 26th November 2012.

Sky Sports F1 – Top 10 ratings (week ending 18th November, 2012)

From BARB:

1 – 889k – Live United States Grand Prix (Sunday, 17:30)
2 – 474k – Live United States Grand Prix: Qualifying (Saturday, 17:00)
3 – 121k – Live United States Grand Prix: Practice 2 (Friday, 18:45)
4 – 117k – Live United States Grand Prix: Practice 1 (Friday, 14:45)
5 – 108k – Live United States Grand Prix: Practice 3 (Saturday, 14:45)
6 – 64k – United States Grand Prix: Practice 2 Replay (Saturday, 10:48)
7 – 60k – The F1 Show (Saturday, 13:46)
8 – 60k – United States Grand Prix: Qualifying Replay (Sunday, 14:45)
9 – 51k – Inside Track: A Weekend with Williams (Saturday, 19:45)
10 – 50k – F1 Legends (Saturday, 16:31)

As I noted during the USA weekend in the overnight reports, the general trend was that the ratings for USA across the board were marginally lower than Canada, a trend that is repeated in the official ratings. If you compare these official ratings to the Canada consolidated ratings, on average the race is 35,000 viewers lower, Qualifying is 9,000 viewers lower, Practice 3 is 65,000 viewers lower whilst Practice 1 was slightly higher than in Canada.

Sky Sports coverage of Brazilian Grand Prix peaks with 1.15 million viewers

Live coverage of this past Sunday’s Brazilian Grand Prix peaked with 1.15 million viewers, overnight figures show. The race, screened live on Sky Sports F1 and BBC One, peaked with 1.15 million, a 5.9 percent share, at 16:55. The programme average for Sky from 14:30 to 19:30 was 544,000 viewers, a 2.94 percent share.

The combined peak came in at 7.53 million viewers, a 34.0 percent share, at 17:45. The 15-minute breakdown for Sky Sports F1 was as follows:

14:30 – 125k (1.04%)
14:45 – 189k (1.49%)
15:00 – 280k (2.03%)
15:15 – 366k (2.57%)
15:30 – 444k (2.98%)
15:45 – 576k (3.64%)
16:00 – 1.02m (5.88%)
16:15 – 997k (5.61%)
16:30 – 930k (5.04%)
16:45 – 1.10m (5.79%)
17:00 – 1.01m (5.04%)
17:15 – 1.01m (4.77%)
17:30 – 946k (4.40%)
17:45 – 784k (3.59%)
18:00 – 439k (2.00%)
18:15 – 251k (1.12%)
18:30 – 134k (0.58%)
18:45 – 109k (0.47%)
19:00 – 91k (0.38%)
19:15 – 96k (0.39%)

As noted several times, unlike the BBC audience which increases throughout as seen here, the Sky audience is largely stable throughout.

The combined breakdown is therefore as follows:

15:00 – 2.77m (20.0%)
15:15 – 3.47m (24.4%)
15:30 – 4.13m (27.8%)
15:45 – 4.81m (30.5%)
16:00 – 6.52m (37.7%)
16:15 – 6.74m (37.9%)
16:30 – 6.74m (36.6%)
16:45 – 7.19m (37.7%)
17:00 – 7.11m (35.5%)
17:15 – 7.44m (35.3%)
17:30 – 7.52m (35.0%)
17:45 – 7.00m (32.0%)
18:00 – 5.70m (25.9%)

The ‘Senna’ film, which preceded the Sky programme averaged 43k (0.40%) from 12:30.

Sky Sports F1 unveil Christmas schedule

The Sky Sports F1 schedule for Christmas has been unveiled. The schedule for the three main days is as follows:

Sky Sports F1
Christmas Eve
18:00 – F1 2012: A Season to Remember (simulcast on Sky Sports 1)
20:00 – Singapore Grand Prix Replay

Christmas Day
10:00 – The F1 Show: Season Review
11:00 – Britain’s Next F1 Star (1/6)
11:30 – Britain’s Next F1 Star (2/6)
12:00 – F1 2012: A Season to Remember
14:00 – Britain’s Next F1 Star (3/6)
14:30 – Britain’s Next F1 Star (4/6)
15:00 – F1 2012: A Season to Remember
17:00 – Britain’s Next F1 Star (5/6)
17:30 – Britain’s Next F1 Star (6/6)
18:00 – F1 2012: Season in Stills
19:00 – F1 2012: A Season to Remember
21:00 – Inside Track: A Weekend with Marussia
21:30 – Britain’s Next F1 Star
22:00 – F1 2012: A Season to Remember

Boxing Day
10:00 to 19:00 – repeats
19:00 – Red Bull Season Review
19:30 – Ferrari Season Review
20:00 – Japanese Grand Prix Replay

The only new original content over Christmas is F1 2012: A Season to Remember which premières on Christmas Eve at 18:00. As of writing, no time or date has been announced for BBC’s season review, but I shall update the blog (or publish a new blog) when I see the details.

The F1 Show: Season Review is what was first shown on Friday 30th November, whilst Britain’s Next F1 Star began in late September.

The race replays are the full length Sky Sports programme including build-up and post-race reaction, and will be aired on the channel from Saturday 15th December through to Sunday 30th December.

Update – I wrote the above on Tuesday, with the blog scheduled for publication today. I notice Sky F1 Insider on Twitter says that there will be “review shows on every team”. I assume that will be twelve shows with clips of every teams’ season, either 15, 30 or 60 minutes long. I’ll update this blog (or publish a new blog) when I see confirmed details.

Update on 8th December – Schedules amended slightly.