News round-up: Formula E expands European reach; Questing not coasting

There have not been too many major news stories in the broadcasting landscape to report on recently, but there have been a few intriguing issues bubbling under the surface worth mentioning on the blog.

Formula E expands European reach, but UK deal remains a mystery
It was confirmed today that Eurosport would be broadcasting seasons two and three exclusively of Formula E in Germany, Poland, Sweden, Norway, Denmark and Finland, with the channel also broadcasting non-exclusive content in Iceland. The announcement is significant, as it allows Formula E to reach far more people than what it currently does in those territories, thanks to the Germany deal being a free-to-air one. Ali Russell, Formula E’s Director of Media and Strategic Partnership said that the deal “reinforces our outreach across key target markets in Europe alongside other existing deals.”

Whilst significant, the news is not necessarily surprising. As noted previously, Eurosport are owned by Discovery Communications who have a minority investment in Formula E. It is important to state that Eurosport’s Formula E deal does not cover the UK as, to quote Ben Constanduros, there are other deals in place which prevent it. As of writing, nothing has been publicly announced regarding where Formula E’s second season will be broadcast in the UK. 60 percent of you think ITV will broadcast season two live. We continue to wait for an official announcement on the situation.

WEC and WTCC gain UK free-to-air coverage
Good news for UK fans of the World Endurance Championship and the World Touring Car Championship, free to air highlights of both series are coming. Continuing the same theme as above, Quest TV, who are under the same umbrella as Eurosport and therefore Discovery, will begin airing a one-hour show with immediate effect.

The WEC programme will be presented by Toby Moody, airing on the Tuesday after each race weekend. The first WTCC highlights show aired last night and is currently available to watch on Quest On Demand, presented by Neil Cole. The development follows Quest TV’s successful coverage of the 24 Hours of Le Mans earlier this year. This is only good news for both championships, as it allows them to increase their foothold and bring in a bigger audience. I won’t be surprised if Formula E highlights turn up on Quest for season two, even if the live action is covered elsewhere. Anything that increases a motor sport series audience is good news in my view.

BT’s MotoGP ratings bounce back
A thrilling two rounds of MotoGP from Silverstone and Misano resulted in mixed viewing figures on BT Sport, overnight viewing figures showed. Silverstone peaked with 209k (2.3%), only marginally up on last year’s number of 205k (2.4%). Bank Holiday was the main reason for that number, however it was still a slight surprise when you consider that the trend so far this year has been of increases on a significant scale.

Misano fared much better than Silverstone, averaging 242k (2.8%) from 12:30 to 14:00, peaking with 317k (3.6%) at 13:40. A sign of how well Misano did is that this year’s MotoGP average is higher than last year’s peak number of 211k (2.6%). I would have expected Scott Redding and Bradley Smith’s podium finishes, along with the inclement weather, to boost ITV4’s highlights number. What we actually saw was a year-on-year drop. An average audience of 335k (1.5%) watched ITV4’s programme this past Monday, compared with 357k (1.6%) for last year’s Misano highlights programme.

Elsewhere…
Formula 1 celebrates one year of having a proper Twitter account this weekend with the Singapore Grand Prix. Technically, the F1 account on Twitter has been live since August 2009, but the proper interaction that you would actually expect from an account began last September. In the past year, their reach on Twitter has increased 62 percent from 937k to 1.52m, a fairly hefty jump, overtaking MotoGP in the process.

Over in America, great news for the IndyCar Series which witnessed a 70 percent jump in NBC Sports Network’s numbers between 2014 and 2015. Some of that has to be natural growth, but there is another part which is no doubt a result of piggybacking off Formula 1’s recent success over there. It’ll be interesting to see how much influence Alexander Rossi has on viewing figures. Okay, he is unlikely to trouble the points scores given the car he is in, but it may move NBC’s F1 numbers up further a notch or two.

Scheduling: The 2015 Singapore Grand Prix

The Singapore Grand Prix is the first of Formula 1’s traditional fly-away season which takes us to the end of the year. The championship after Singapore heads through Japan, Russia, USA, Mexico, Brazil and lastly Abu Dhabi. Singapore is now the second night race of the year with Bahrain being converted to a night race last season.

Sky Sports again have exclusive live rights to this race, with BBC screening highlights on the fringes of prime time. The main point this weekend is that the action clashes with the Rugby World Cup on ITV, which I would expect to affect both BBC’s and Sky’s ratings. BBC’s highlights programming clashes with South Africa vs Japan and New Zealand vs Argentina. I don’t think either game will rate highly, but enough to dent the F1’s numbers.

BBC Radio’s coverage of the Rugby World Cup means that only practice one and the race itself will be aired live on radio, with the remaining sessions consigned to online only listening. In terms of personnel, one change to report, former Jordan and Red Bull man Mark Gallagher is in the 5 Live commentary booth in place of Allan McNish. Also, there is no GP2 and GP3 this weekend, both series’ return in Russia. The full details as usual can be found below…

BBC F1
BBC One
19/09 – 17:10 to 18:35 – Qualifying Highlights
20/09 – 17:00 to 18:35 – Race Highlights

BBC News Channel
18/09 – 18:45 to 19:00 – Inside F1
19/09 – 18:45 to 19:00 – Inside F1

BBC Radio
18/09 – 10:55 to 12:35 – Practice 1 (BBC Radio 5 Live Sports Extra)
19/09 – 10:55 to 12:05 – Practice 3 (BBC Radio 5 Live Sports Extra)
20/09 – 13:00 to 15:00 – Race (BBC Radio 5 Live)

Sky Sports F1
Sessions
18/09 – 10:45 to 12:50 – Practice 1
18/09 – 14:15 to 16:15 – Practice 2
19/09 – 10:45 to 12:15 – Practice 3
19/09 – 13:00 to 15:45 – Qualifying
20/09 – 11:30 to 16:15 – Race
=> 11:30 – Track Parade
=> 12:00 – Pit Lane Live
=> 12:30 – Race
=> 15:30 – Paddock Live

Supplementary Programming
17/09 – 11:00 to 11:30 – Driver Press Conference
17/09 – 20:45 to 21:00 – Paddock Uncut: Singapore
18/09 – 16:15 to 17:00 – Team Press Conference
18/09 – 18:30 to 19:30 – The F1 Show
23/09 – 20:30 to 21:00 – Midweek Report

As always, if anything changes, I will update the schedule.

Mercedes inquiry boosts Sky’s post-race show

The 2015 Italian Grand Prix may not go down as the greatest race ever, but what happened after the race helped boost Sky Sports F1’s post-race show, overnight viewing figures show.

Race
Live coverage of the race, broadcast on Sky Sports F1 from 12:00 to 15:30, averaged 657k (8.5%) with a peak audience of 1.09m (13.5%) coming at 14:15 as Lewis Hamilton claimed victory. Sky’s exclusive numbers are only up 7.5 percent versus 2014’s shared average of 611k (6.0%). Italy is one race where you expect lower numbers, simply because the race is not as long as the likes of Singapore and Monaco, meaning that there is more post-race analysis to fill.

Typically on a day like yesterday you would expect the audience to drift away to below 150k. However, the Mercedes enquiry meant that a specially extended Paddock Live from 15:30 to 17:05 averaged 256k (2.7%), one of the biggest post-race numbers of the season so far. The audience never dropped below 230k until the end of the programme, which clearly shows that there was demand for Sky to stay on air and capture the verdict live. There was very little drop off, 255k (2.4%) were watching Sky’s post-race show when the stewards decision came in at 16:45. I made the point on Twitter that this is exactly what Sky Sports F1 should be doing, and it is fantastic to see the viewing figures support that assertion. You almost need events like that to happen to justify the existence of the F1 channel, if the F1 was on another Sky Sports channel, they would have no doubt gone off air to cover the next sporting event in the schedules.

As for the race itself, I don’t like saying a race is “made for highlights”, but from the BBC’s perspective, Italy is exactly that (although they have, to my surprise, covered 2013 and 2014 live). BBC’s highlights programme averaged 3.23m (23.7%), in-line with their other highlights programming this year, so no surprises there. To prove the “made for highlights” point, the combined average of 3.88m is the highest for Italy since 2012 which averaged 4.37m, albeit the highlights were in a later slot. The viewing figures continue a run of good or solid numbers for Formula 1, however tricky waters lie ahead with the Rugby World Cup on ITV. BBC’s highlights from Singapore will clash with matches in two weeks time, but apart from that the F1 should escape relatively unscathed.

BTCC hurt by F1
Clashing with the F1 hurt the British Touring Car Championship on ITV4. On air from 10:45 to 17:45, the programme averaged 134k (1.6%). The programme average over seven hours may not tell too much, but the peak of 290k (2.8%) at 16:45 is lower than you would expect from a championship which regularly peaks with over 400k. With the World Series by Renault (BT Sport 2), ELMS (Motors TV), Blancpain GT (BT Sport Europe) and British Superbikes (British Eurosport) also airing live yesterday, it is easy to see how small the audience gets fragmented when the F1 is being broadcast.

The 2014 Italian Grand Prix ratings report can be found here.

The best of the 2015 Belgian Grand Prix

Across an entire Grand Prix weekend, the BBC F1 and Sky Sports F1 teams produce around eleven hours of extra content, in addition to the Formula One Management (FOM) World Feed that they, along with all the other broadcasters, have access to. There’s a fair bit of content that probably will not get watched by fans outside of that particular race weekend, probably because the segment is no longer relevant or the VT is just… bad.

However, there are also features that the broadcasters produce each race weekend that do deserve a second watch. The purpose of this piece is to talk about those features for readers who may have missed them first time around. A VT takes a significant amount of time to put together. From getting the perfect shot, to getting the filming location correct for the feature and onto making sure the sound levels are all correct. It takes a lot to put a good feature together. It takes even more to put together something that goes above and beyond those levels.

BBC F1
Interviewer: Lee McKenzie
Personnel: Jos Verstappen; Max Verstappen
Dates: July 14th and 15th, 2015 (1, 2)
Link: BBC website

Lee McKenzie's feature with Jos and Max Verstappen was easily the highlight of BBC's Belgian Grand Prix coverage... — Lee McKenzie’s feature with Jos and Max Verstappen was easily the highlight of BBC’s Belgian Grand Prix coverage…

Max Verstappen has been one of the revelations of the 2015 Formula One season so far. The BBC piece on him felt like it could have been produced by the Top Gear team it was that impressive. The length of the VT allowed the subject, in this case both Max and Jos, to be explored in detail. For me, this was probably one of the best pieces that the BBC have produced in a long time. There was something special and enjoyable about it that is rarely replicated in F1 broadcasting. The piece was split into three distinctive sections. First, a look at Max’s racing career growing up. Second, a more personal look at Max’s life so far, with more of an input from Jos, and lastly Max racing around in go-karts. It was a fabulously produced piece, and one that clearly had a lot of planning – from the initial concept to final execution on screen.

An honourable mention also to the piece that Lee McKenzie did with Fernando Alonso, which is also worth a watch. Note that the Alonso piece is geo-blocked because it contains FOM footage, whereas the piece with the Verstappen’s is not geo-blocked as no FOM footage is present.

Sky Sports F1
Interviewer: Martin Brundle
Personnel: Stoffel Vandoorne
Link: Sky Sports website

...whilst Martin Brundle gave us a great insight into what lies in Stoffel Vandoorne's future — …whilst Martin Brundle gave us a great insight into what lies in Stoffel Vandoorne’s future.

Staying in the same vein as the BBC’s Verstappen piece, Sky Sports used the Belgian Grand Prix as an opportunity to interview Stoffel Vandoorne. As with the BBC piece, we were treated to beautiful shots this time in the August sunshine. There were some big talent in the other Sky pieces, notably the team did a feature with Idris Elba in the snow at Spa. The casual viewer may remember that Elba piece better than the Vandoorne segment from an enjoyment perspective, but the Vandoorne feature is more important in the long run.

On occasion, broadcasters focus too much on the past and present, but fail to look ahead to the future. Barring any mishaps, Stoffel Vandoorne will be a major name in Formula 1 in a few years time. It is important that viewers are introduced to future characters early in their career, so that viewers can build a relationship with them, and see the young man turn into a champion one day (hopefully, they say). The piece between Vandoorne and Brundle sets the tone for the future. It builds a storyboard, and that storyboard with Vandoorne has only just begun.

Whilst BBC and Sky produced some great television during the Belgian Grand Prix weekend, you cannot overlook the fact that FOM’s Digital Media team are producing more content that will no doubt make the end of season DVD review. I won’t go into as much detail as above, but one piece I’d strongly recommend watching is a piece with Fernando Alonso talking about the challenges of Eau Rouge. Yes, a piece of that nature has been done multiple times over the years. But cleverly, I felt that FOM managed to put a different spin on things here. With some great graphics and archive footage, this stood out to me as one of the best Eau Rouge pieces that I’ve seen in a long time.