News round-up: Formula E exposes good and bad of social media; BT reduce Indy 500 output

In the first of three round-up posts catching up on the stories of the past month, this blog looks at Formula E amongst other topics that have caught the spotlight.

Formula E – the good, bad and dodgy
The inaugural season of the Formula E series is coming to a conclusion, with four races remaining. In the past month alone, there has been evidence of the good, bad and perhaps dodgy things that have been occurring across its output.

The announcement that the 2016 Formula One season is provisionally set to start in April should be seen as good news within Formula E circles. Assuming that the second season it scheduled well, and initial indications suggests that will be the case, then Formula E should be able to gain momentum through January, February and March 2016 before the Formula One season begins and inevitably takes away a portion of its reach. Starting off with the good news, and that is that Formula E is using new technologies effectively and to their advantage, for example live video streaming app Periscope. Using Periscope allows fans to get closer to the action, giving them a virtual behind the scenes pass, meaning that they can interact with teams’ and drivers’ instantly.

Another app that the electric racing series has been using is Grabyo, which allows rights holders such as Formula E to post short video snippets straight to Twitter instantly, which is exactly what they did with the turn two crash at the Monaco ePrix. The key word with both Periscope and Grabyo is ‘instant’. Because instant communication is what social media thrives on, and it is fantastic to see Formula E exploiting these new apps to their advantage. Planned or not, it always helps when someone with nearly eight million Twitter followers shares one of these clips, as footballer Cesc Fàbregas did a few hours after last Saturday’s race. I’d be fascinated to see just how many people Formula E managed to reach with the Grabyo clips, and how many people then went and watched a few more of their clips.

There were a few negatives coming out of the Monaco ePrix weekend. The first surrounded the direction, which, as expected for Monaco was controlled by the local host. The camera angles that viewers saw were typical of Monaco, they were the same as the angles used during the F1, and given Formula E’s lack of speed, it didn’t paint the series in the best of ways. However, it did make me appreciate the fantastic work that Westbury Gillett and team have done so far this season in bringing out the best of Formula E with brilliant direction that gets the cameras as close to the cars as humanely possible.

Accounts related to Destination Luxury 'mass retweeting' content related to Formula E.
Accounts related to Destination Luxury ‘mass retweeting’ content related to Formula E.

There are two personnel changes to keep an eye on next Saturday. Mike Conway replaced Dario Franchitti as colour commentator for Monaco due to Franchitti’s Indianapolis 500 commitments, which presumably means that Franchitti will not be commentating on next Saturday’s Berlin ePrix either. Elsewhere, Andy Jaye is replacing Jennie Gow as ITV presenter for Berlin and the Moscow ePrix in early June, as Gow is covering the Monaco and Canadian Formula 1 events for BBC Radio 5 Live. Jaye covers speedway for British Eurosport, so is a good choice to replace Gow. As of writing, ITV have not confirmed coverage plans for the London ePrix on June 27th and 28th, however, the Sunday action clashes with British Touring Car Championship, so one of them will need to be moved to ITV.com, or hopefully moved to ITV’s main channel.

The last Formula E note is frankly bizarre. I tweeted about Formula E at the end of April and was slightly surprised to see that 108 ‘people’ had retweeted the tweet. After closer investigation, including looking at some of the other Formula E tweets, it was clear that it wasn’t actually 108 unique people. At least 50 of those accounts originate from a group called Destination Luxury (DLX). I’m not sure whether this falls under the category of Formula E buying Twitter followers in order to boost the retweet numbers, but it looks a bit strange to me in any case.

Two steps forward, three steps back?
2015 started off brilliantly for Formula One Management (FOM). A slick-looking graphics set. A new-look website. Advances in the social media department. Unfortunately, the appalling direction is a continuing frustration with the bi-weekly Formula 1 product. The direction came to the forefront of this blog’s attention during last year’s Canadian Grand Prix, where it has remained ever since.

Is this an appropriate shot for the start sequence?
Is this an appropriate shot for the start sequence?

Decisions made by the directors (or whoever controls the pictures that viewers worldwide see) are left to be desired. For me, there are two major issues at the moment. The first surrounds the start sequence. Recently, FOM have been experimenting with shots such as the above for the race start. The problem that I have is that the shot is inappropriate for the race start, irrespective of how many seconds the shot remains on the World Feed for after the green light. By all means use it half way through when there is not as much action, but don’t use it at the start. The direction was further exasperated in Spain when FOM went to a helicopter shots during the first lap. On lap 1, I want to identify cars as easily as possible, and track the running order. In essence, the shots need to be stable for this to happen. I don’t like FOM’s direction as of late, and unfortunately it is part of a downward trend that has been taking place for many years now.

Now that we’re five races in, I maintain the view that FOM’s 2015 graphics are better than their predecessors. However, are they at the standard of Dorna’s MotoGP graphics? No. Dorna themselves have taken the MotoGP graphics forward another set this year. Innovative, awesome and creative are three words that I’ve used on Twitter to describe Dorna’s graphics set in the last month alone. The problem FOM now have is that they need to exploit the current graphics set to their best potential, which is what Dorna are doing. The latest move from Dorna is movable graphics, which have been used in NASCAR for a while. But over in Europe at least, the move is a new step. FOM’s production and direction side seems reluctant to positive change that will benefit the product that the viewer at home sees. Instead, they seem to be moving the product to suit other agendas. Mind you, I suspect the direction is the least of F1’s worries right now…

BT reign in IndyCar coverage
With BT Sport focussing all of its efforts on MotoGP, it appears next weekend’s coverage of the Indianapolis 500 on ESPN will be a copy of the US feed rather than BT adding any of their own colour to it like last year. Coverage starts at 16:00 next week, with no Motorsport Tonight segment like last year in the schedules. Last year, BT Sport 2 went on air at 15:30, with an hour of studio talk before handing over to their American colleagues. It shouldn’t be too much surprise if BT have decided to just take the American feed, because the approach they took last year was derided a fair amount on social media, with the negative comments outweighing the positive comments. In fact, it looks like both Motorsport Tonight and its MotoGP Tonight counterpart have been permanently axed from BT’s schedules in exchange for The Chequered Flag and BT presenting every MotoGP race on site.

This week has been a reminder that series such as IndyCar only get coverage in the UK whenever a bad crash happens. Multiple media outlets covered the heavy crashes of Helio Castroneves and Josef Newgarden during practice for the Indianapolis 500 including the BBC and The Times. Let’s hope that the next eight days pass without any other major crashes occurring during the build-up to the Indianapolis 500.

Hamilton’s Bahrain win peaks with 6.3 million

It was a good day for both Formula 1 and MotoGP this past Sunday, with both two and four wheels delivering solid figures across the board. Lewis Hamilton’s victory in the Bahrain Grand Prix peaked with 6.26 million, whilst Valentino Rossi’s battle with Marc Marquez sent BT Sport’s MotoGP coverage flying above the 300k barrier, according to unofficial overnight viewing figures.

Race
Live coverage of the Formula 1 race, screened live on BBC One from 15:00 to 18:05 averaged 3.83m (26.0%), peaking with 5.31m (30.8%) at 17:35 as Hamilton crossed the finishing line. Over on Sky, their coverage from 15:00 to 18:30 (using the equivalent slot to 2014), averaged 640k (4.3%), peaking with 951k (5.5%). It should be noted that with the race beginning at a later time, the total TV audience as the race draws to a conclusion is higher than usual, which means that figures are higher in previous years, but with lower shares.

The combined average of 4.47m is the third highest ever for Bahrain, only behind 2010 and 2012, with the combined peak of 6.26m (36.3%) only just shy of 2010’s 6.29m (47.9%). It’s a really good number for Bahrain and again shows the importance of having the mid-afternoon races on free-to-air television in order to draw in the casual viewers. Overall during the race, for every one viewer watching on Sky, there were a further 4.88 viewers watching on the BBC.

MotoGP and BTCC
Away from Bahrain, the main story surrounded the ongoing rise of BT Sport’s MotoGP figures. In Qatar, BT’s coverage peaked with 263k (1.4%), this number increased to 281k (1.2%) for Texas. Argentina was the first time ever that BT Sport’s MotoGP coverage surpassed the 300k barrier, as a record peak of 313k (1.4%) watched Valentino Rossi win on BT Sport 2. From 19:30 to 21:00, their coverage averaged 240k (1.1%) which is significantly above any number recorded in 2014.

ITV4’s highlights, screened at the later time of 22:00 on Monday due to the FA Youth Cup final, averaged 297k (2.1%), peaking with 379k (3.1%). I would put BT’s consistent rise down to the draw of Valentino Rossi, who is clearly back on form this season and drawing people to BT’s live coverage, which they need to take advantage of. Whether it will continue, I don’t know, but it is a shame that there is no live free-to-air coverage of the series. Yes, I’m afraid that klaxon had to be raised.

Staying with ITV4, their British Touring Car Championship from Donington Park peaked with 424k (3.8%) at 14:50. Their average of 199k (1.8%) is across eight hours from 10:30 to 18:30. The numbers slumped after 15:00 against the F1, never once hitting 200k.

The 2014 Bahrain Grand Prix ratings report can be found here.

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F1 stable but low, BT’s MotoGP coverage increases

The Chinese Grand Prix drew an identical number to last year’s ratings low, according to unofficial overnight viewing figures.

Race
For the third time in as many races, direct comparisons are difficult, as the Chinese Grand Prix began an hour earlier this year compared with last year. Live coverage of the race, screened on Sky Sports F1 from 06:00 to 09:30, averaged 589k (14.4%). The Pit Lane build-up from 06:00 averaged 90k (8.4%), with the race portion itself, as billed in the EPG, averaging 672k (14.4%). Paddock Live, from 09:30 to 10:15, averaged a strong 244k (3.4%). The numbers compare with 681k (11.2%) for last year’s race show from 07:00 to 10:30, with Paddock Live bringing in 173k (2.1%). Paddock Live seems to be performing better this year than last, even on occasions when the race aired earlier than last year.

Over on BBC One, the highlights programme averaged 2.97m (24.5%), which compares with 2.87m (21.1%) from 2014. So the 100k that Sky lost transferred directly over to BBC’s highlights, which again I suspect it due to the earlier start time, like with Australia and Malaysia. Overall though, the total of 3.56m is identical to 2014’s 3.55m. If you want to get statistical about it, then 2015 was up 0.24 percent on 2014. Either way, both numbers are lower than previous years

MotoGP and World Endurance Championship
Heading over to two wheels, BT Sport’s MotoGP coverage (or shall we call it #WaterSpillage?) peaked with 281k (1.2%), which is a record high for them and follows on from the Qatar high two weeks ago. The MotoGP portion from 18:30 to around 21:40 averaged 234k (1.0%), also a record high for their coverage. It was a big day for Moto3 and Moto2 as well on Sunday, and this was replicated in the ratings. Moto3 peaked with 127k (0.9%) at 17:15, whilst Moto2 peaked with 218k (1.1%) at 19:00. I believe that is Moto2’s highest ever peak figure for BT Sport.

Unfortunately, any good racing by the British riders was not replicated in ITV4’s highlights rating, which tumbled on Monday evening to 283k (1.3%), peaking with 349k (1.5%). If you think BT and ITV’s numbers look closer than last year, then you are not alone in that thought. That’s not necessarily good. Yes, more people are watching live – excellent. But at the expense of the highlights audience, and more critically, substantially below BBC levels, in my opinion, that’s not good at all. BT will be happy, but the overall picture is not great. It is worth noting that ITV have added more airings of the MotoGP Highlights programmes, so the aggregated picture could be better, but you can’t start adding all the airings together. As I’ve always said, how do you do the line in that situation.

Elsewhere, live coverage of the first round of the World Endurance Championship season averaged 11k (0.1%) from 11:30 to 18:30 on Motors TV, peaking with 24k. That number does not include anyone who watched via online streaming. Don’t get me wrong, I like the championship and thoroughly enjoyed going to Silverstone this time last year, but anyone who thinks that it is about to become the next big thing is wrong in my opinion. The series needs a free-to-air highlights package. As far as I’m aware, it currently doesn’t have that. There’s more chance of Formula E becoming the next big thing (if there is such a thing) than WEC. Why? Because it actually has a presence on a major television platform in the UK which it can build upon. WEC does not have that in the UK, and I don’t believe it trended on Twitter on Sunday. A lot of noise, but not much movement from those outside of the bubble.

The 2014 Chinese Grand Prix ratings report can be found here.

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Scheduling: The 2015 Bahrain Grand Prix

The Formula 1 and MotoGP paddocks quickly head out of China and America respectively, onto Bahrain and Argentina, as both series see back-to-back races for the first time this year. The Bahrain Grand Prix is the fourth round of the Formula 1 season, with Argentina round number three in MotoGP’s season.

BBC and Sky Sports will both be screening the Formula 1 action live, with some differences compared to BBC’s usual live output. A congested weekend of live sport for them means that the qualifying show on BBC One is truncated, with half an hour of build-up and very little reaction afterwards due to the FA Cup semi-final. As far as I can see, there is not extra coverage on the Red Button for qualifying. On the brighter side, the new F1 Rewind show on BBC Two begins on Friday, as Suzi Perry and Murray Walker look back at classic F1 races, the first episode focusses on classic championship deciders.

Over on Sky, the new-look GP2 Series makes a return. The series in 2015 will feature DRS as well as a new commentator. The identity of the new commentator has yet to be revealed, but GP2’s Twitter page promises us that the revealing will be “soon enough.” So, we shall see. Elsewhere, a new classic race on the channel – the 1995 San Marino Grand Prix. Below are all the details you need…

BBC F1
BBC TV – Sessions
17/04 – 11:55 to 13:35 – Practice 1 (BBC Red Button)
17/04 – 16:00 to 17:40 – Practice 2 (BBC Two)
18/04 – 12:55 to 14:05 – Practice 3 (BBC Two)
18/04 – 15:30 to 17:05 – Qualifying (BBC One)
19/04 – 15:00 to 18:05 – Race (BBC One)
19/04 – 18:05 to 19:00 – Forum (BBC Red Button)

BBC Radio – Sessions
17/04 – 11:55 to 13:35 – Practice 1 (BBC Radio 5 Live Sports Extra)
18/04 – 12:55 to 14:05 – Practice 3 (BBC Radio 5 Live Sports Extra)
18/04 – 15:55 to 17:05 – Qualifying (BBC Radio 5 Live Sports Extra)
19/04 – 15:55 to 19:00 – Race (BBC Radio 5 Live Sports Extra)

Supplementary Programming
17/04 – 15:00 to 16:00 – F1 Rewind (BBC Two)
17/04 – 18:45 to 19:00 – Inside F1 (BBC News Channel)
18/04 – 18:45 to 19:00 – Inside F1 (BBC News Channel)

Sky Sports F1
Sessions
17/04 – 11:45 to 13:50 – Practice 1
17/04 – 15:45 to 18:00 – Practice 2
18/04 – 12:45 to 14:15 – Practice 3
18/04 – 15:00 to 17:45 – Qualifying
19/04 – 14:30 to 19:15 – Race
=> 14:30 – Track Parade
=> 15:00 – Pit Lane Live
=> 15:30 – Race
=> 18:30 – Paddock Live

Supplementary Programming
16/04 – 13:00 to 13:30 – Driver Press Conference
16/04 – 20:45 to 21:00 – Paddock Uncut: Australia
17/04 – 19:00 to 19:45 – Team Press Conference
17/04 – 20:00 to 21:00 – The F1 Show
22/04 – 20:30 to 21:00 – Midweek Report

NEW Classic Races
16/04 – 21:00 to 21:45 – 1995 San Marino Grand Prix Highlights

GP2 Series – Bahrain (Sky Sports F1)
17/04 – 10:00 to 10:50 – Practice
17/04 – 17:55 to 18:35 – Qualifying
18/04 – 11:05 to 12:35 – Race 1
19/04 – 12:10 to 13:25 – Race 2

MotoGP – Argentina (BT Sport 2)
17/04 – 13:00 to 20:00
=> 13:00 – Practice 1
=> 15:45 – Reaction and Build-Up
=> 17:00 – Practice 2
18/04 – 13:00 to 20:15
=> 13:00 – Practice 3
=> 16:00 – Qualifying
19/04 – 13:30 to 15:15 – Warm Up
19/04 – 16:30 to 21:00
=> 16:30 – Races
=> 21:00 – Chequered Flag

MotoGP – Argentina (ITV4)
20/04 – 20:00 to 21:00 – Highlights

IndyCar Series – Long Beach (ESPN)
19/04 – 21:00 to 23:30 – Race

British Touring Car Championship – Donington Park (ITV4)
19/04 – 10:30 to 18:30 – Races

As always, if anything changes, I’ll update the schedule.

Scheduling: The 2015 Chinese Grand Prix

It is a mammoth weekend of motor racing next weekend. Alongside the third round of the Formula One season from China, there is also MotoGP action from Texas, IndyCar action from Louisiana and the first round of the 2015 FIA World Endurance Championship season from Silverstone. It is definitely one of the busiest weekends that I can remember in a long time. The victim, from a UK scheduling perspective is the IndyCar Series, which finds itself consigned to BT’s Red Button as a result.

The main broadcasting news is that Jennie Gow will be returning to the 5 Live team, as she never travelled to either of the first two races due to scheduling clashes, in the case of the Australian Grand Prix, it clashed with Formula E, which Gow presents for ITV. Elsewhere, there is not much to report, although it appears that Anna Woolhouse will be back presenting the Midweek Report.

Sky’s offering outside of the race weekend continues to remain distinctly thin, with very few new Classic F1 races appearing in the schedule, whilst there is no sign of F1 Legends returning yet, either (although why they can’t do a similar series with the journeymen of the sport, I don’t know). Tales from the Vault should be back soon, as episodes are being taped this month.

Below are all the scheduling details, for what will hopefully be Hamilton vs Vettel – Round 2…

BBC F1
BBC One
11/04 – 13:00 to 14:15 – Qualifying Highlights
12/04 – 14:00 to 15:55 – Race Highlights

BBC News Channel
11/04 – 18:45 to 19:00 – Inside F1
12/04 – 18:45 to 19:00 – Inside F1

BBC Radio
09/04 – 21:30 to 22:00 – Preview (BBC Radio 5 Live)
10/04 – 02:55 to 04:35 – Practice 1 (BBC Radio 5 Live Sports Extra)
10/04 – 06:55 to 08:35 – Practice 2 (BBC Radio 5 Live Sports Extra)
11/04 – 04:55 to 06:05 – Practice 3 (BBC Radio 5 Live Sports Extra)
11/04 – 07:55 to 09:05 – Qualifying (BBC Radio 5 Live Sports Extra)
12/04 – 06:30 to 09:00 – Race

Sky Sports F1
Sessions
10/04 – 02:45 to 04:50 – Practice 1
10/04 – 06:45 to 09:00 – Practice 2
11/04 – 04:45 to 06:15 – Practice 3
11/04 – 07:00 to 09:45 – Qualifying
12/04 – 05:30 to 10:15 – Race
=> 05:30 – Track Parade
=> 06:00 – Pit Lane Live
=> 06:30 – Race
=> 09:30 – Paddock Live

Supplementary Programming
09/04 – 08:00 to 08:30 – Driver Press Conference
09/04 – 20:45 to 21:00 – Paddock Uncut: Malaysia
10/04 – 09:00 to 09:45 – Team Press Conference
10/04 – 11:00 to 12:00 – The F1 Show
15/04 – 20:30 to 21:00 – Midweek Report

NEW Classic Races
12/04 – 18:15 to 19:00 – 1990 French Grand Prix Highlights

MotoGP – Texas (BT Sport 2)
10/04 – 15:00 to 22:00
=> 15:00 – Practice 1
=> 17:45 – Reaction and Build-Up
=> 19:00 – Practice 2
11/04 – 15:00 to 22:15
=> 15:00 – Practice 3
=> 18:00 – Qualifying
12/04 – 16:30 to 21:00 – Races
12/04 – 21:00 to 22:00 – Chequered Flag

MotoGP – Texas (BT Sport Xtra)
12/04 – 14:50 to 16:30 – Warm Up

MotoGP – Texas (ITV4)
13/04 – 20:00 to 21:00 – Highlights

IndyCar Series – Louisiana (BT Sport Xtra)
12/04 – 20:00 to 23:00 – Race

World Endurance Championship – Silverstone (Motors TV)
12/04 – 11:30 to 18:30 – Race

As always, I’ll update the schedule if anything changes.