How W Series has embedded itself into the DTM production setup

Setting up a new motor racing championship is inherently difficult. From the cars, to the drivers, to the media, to the television production and beyond, the amount of effort involved means that inevitably, not everything will go according to plan.

Last weekend, the inaugural W Series season ended at Brands Hatch, with Jamie Chadwick winning the championship trophy and a cool $500,000 to go with it.

Off track, how well has the series embedded itself into the DTM paddock? Motorsport Broadcasting roamed Brands Hatch to find out…

The existing DTM setup
On a logistical level, W Series slotted into the gap left by the FIA Formula Three Championship as the leading support series on the DTM bill, taking place at six of DTM’s nine race weekends.

DTM is the German equivalent of the British Touring Car Championship, except unlike the BTCC, the DTM championship travels around Europe, with four of this year’s nine race weekends taking place outside of Germany.

Now in its twentieth season, the DTM production setup features four different entities.

  • TV Skyline – outside broadcaster
  • DTM Productions / ITR – production and editorial
  • Wige – graphics and timing
  • Riedel – RF on-board cameras and team radio

W Series could have taken the existing DTM facilities, without additional wrap-around coverage.

In this scenario, broadcasters would have had to add their own bespoke content if they wanted additional colour – making W Series less valuable to prospective broadcasters. Producing a plain World Feed for W Series makes little sense.

The aim of W Series is to increase women participation in motor sport and, to get the message out, organisers needed a high-quality television product in place. That is not to say that the DTM product is not good, but the ambitions of both are different.

How well has the arrangement worked?
W Series organisers brought in Whisper and Timeline to work on the championship, playing the same roles as DTM Productions and TV Skyline respectively. The additions mean that space in the television compound is tighter than ever, but manageable nevertheless.

The role of Whisper and Timeline covers all wrap-around content, but does not cover the race itself, which remains in the control of DTM’s own providers. During W Series’ first season, Whisper and Timeline produced a live programme for broadcasters to air.

2019 W Series Paddock Hill Bend.jpg
One of the W Series drivers tackle Paddock Hill bend during Saturday’s second practice session.

Speaking to me during the final W Series race of the inaugural season, Whisper’s Senior Producer Harry Allen is happy with how the relationship between all parties has unfolded.

“As Formula E have found out, setting up a race from scratch and directing the whole race yourself is a pretty massive undertaking, and I think the relationship with DTM is a really neat, tidy and high-quality way of dealing with that situation,” Allen told me.

“We could have attempted to go our own way and have six races set-up all by us, all of the circuit infrastructure, everything, but that’s a massive expense,” Allen added.

“Being able to be a support series on DTM, but then present that on Channel 4 and round the world as a W Series programme is great. We make sure that we mention DTM, we don’t try to hide that we’re operating on a DTM weekend.”

Whisper’s in-house graphics arm Chapter 3 Graphics designed the W Series graphic suite, which fans saw during the wrap-around coverage. However, communication was required between Whisper and Wige (DTM’s graphics provider), to ensure that the race graphics aligned with the outer offering.

Allen, who has worked with the BBC in the past on their sports offering, points this out as one of the successes from his perspective.

“We designed the graphics pack which they’ve [Wige] integrated into their system. It all works so that when we come on-air with our graphics, they look the same as their graphics,” he said.

“It’s been pretty seamless with all the partners. DTM, ITR, TV Skyline, Wige, Riedel, Timeline, and our guys. It’s a massive operation, and it’s all worked pretty well I think, we haven’t had any major issues.”

What the team are producing
For Brands Hatch on race day, alongside the qualifying feed, Whisper produced a 195-minute World Feed from 14:15 to 17:30. That might confuse some readers given that Channel 4 were on-air from 14:30 to 16:30.

Although the ‘core’ World Feed is for those two hours, beforehand a variety of features are played out from 14:15 to 14:30, for any broadcasters that have opted to do something different (for example: a studio-based show with their own presenters).

Similarly, all the post-race interviews are played out following the conclusion of the main W Series programme for broadcasters that wish to use them later. The structure of the pre-race build-up allowed worldwide broadcasters to opt-in to the show at two different junctions, giving them flexibility from a scheduling perspective.

2019 W Series Ted Kravitz.jpg
Ted Kravitz in full flow during the start of the pre-race Notebook, recorded on Saturday evening.

In addition, the pre-race paddock segments air on a slight tape-delay. Due to the nature of the support series, cars are already making their way to the grid by the time the show begins to air, making it more logical to pre-record the paddock segments before the drivers’ get into their machinery.

Lee McKenzie steered both the pre and post-race build-up, with David Coulthard and Ted Kravitz providing additional input. Kravitz’s Notebook also played a key role in W Series’ social media output.

The style of Kravitz’s Notebook is like his F1 content, Kravitz wrapping up the fortunes of each of the 20 drivers, along with any other snippets that Kravitz has picked up throughout the race weekend. I watched on as Kravitz filmed the pre-race Notebook on Saturday evening, Kravitz beginning the Notebook from Paddock Hill bend (above) before wandering through to the W Village, all timed to near perfection.

On top of the live content and the Notebook, Timeline and Whisper also cut two separate highlights programmes off-site at Timeline’s base in Ealing: one for global broadcasters, and another specifically for US broadcast partners NBC, who air W Series highlights on Wednesday’s on NBCSN.

“We deliver that to NBC by 5pm on a Monday (12pm in US),” Allen tells me. “NBC then have five hours of opportunity to watch it and give feedback, and then on Tuesday we make any changes and then deliver the final product for them.”

“That’s how we service NBC, who are obviously a huge client for W Series.”

W Series’ is Allen’s first motor racing role but that, he says, is a deliberate move from Whisper. “The reason why I am producing this is because one of the key things we’re trying to do is get W Series to a new audience,” he says.

“The production team around us, these guys go to Formula 1 every race [for Channel 4]. I’m trying to create something that is accessible to a different audience, and everyone around me is keeping me in check making sure we hit the motor sport audience. If there’s anything, any time that is not correct then we’ll meet in the middle!”

Cottingham’s “most incredible” journey
Before Hockenheim, Claire Cottingham was a name unfamiliar to motor racing fans worldwide. Now, just over three months later, Cottingham has commentated on all six races of W Series’ first season.

Speaking to me prior to the Brands Hatch season finale, Cottingham reveals her journey, from getting the initial phone call to now.

“Before they gave me the gig, I had to go in and do a test commentary. I went in to commentate on a race, with one of the guys from Whisper,” Cottingham tells me.

“It was just to see how it flowed and things like that. It was an agonising couple of days waiting, and then I got the phone call. It was one of those surreal, unbelievable moments in life!”

2019 W Series Jamie Chadwick.jpg
Champion Jamie Chadwick being interviewed by presenters Lee McKenzie and David Coulthard post-race.

“I think it’s about having the right person. It’s not my place to say ‘should it be female’ or whatever. It’s worked out that they picked somebody who knew motor sport, has been in motor sport, and that’s great.”

“It should always be the right person to fit the job, and that’s what they did, they believed I was the right person for the job. Whisper have been brilliant to get the right people in the right places and to give women more of a presence in motor sport. When I got the phone call, I thought ‘I’m in on this mission!’ It’s been the most incredible journey so far,” Cottingham added.

Cottingham, who has previously commentated on Formula Renault 3.5 and Formula Renault Eurocup for BT Sport, spoke about the challenges of working on a new championship, and the hurdles it brings.

“Because it’s a new series, much like when Formula E came out, everyone was learning the technology and learning the racing, it’s very similar,” she says.

“We’ve all learnt from Hockenheim to now, the drivers, the production team, everybody. We’ve all grown with it and I think that’s what’s been really fun, to be part of that family and moving it forward.”

A successful first season for W Series
Cottingham’s commentary can be heard worldwide, including in the UK on Channel 4. Allen is happy with how W Series has been brought to a wide audience in its inaugural, thanks to broadcasters such as Channel 4 backing the series.

“I think we’ve done really well, because we’ve brought a start-up racing series to a pretty wide audience, and I think people know about it,” Allen notes.

“When I speak to my friends who have no interest in motor sport, they’ve heard about it, they’ve read about it in the papers, in the broadsheets, they may have even watched it on Channel 4.”

“The good thing about being on Channel 4 in the UK is that people who are interested in Formula 1 will know about the fact that we’ve got W Series coming up, because at the end of the programme they’ll trail it.”

“If you’re watching the rugby today on Channel 4, we’ve sent them a 30-second VT, which will trail our final programme, and off the back of that the presenter of the rugby will say ‘don’t forget tomorrow to tune in, 2:30 on Channel 4 for the finale on W Series.'”

“Whisper is all about the stories, characters, personalities, entertainment is everything. Sport is entertaining, but my opinion on sport is that has to be easily understandable by everyone, so if you’re sitting down with your daughter or son and they’ve never watched W Series before, they can’t think ‘that was boring’ at the end of the programme, and that’s the key.”

“What we’re doing with this is everything around the racing, even if the racing hasn’t done what you wanted it to, we’ll make sure we sell that sport to the absolute maximum and get the most emotion and entertainment out of it.”


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Scheduling: The 2019 W Series finale / Austrian MotoGP

This weekend, Jamie Chadwick and Beitske Visser take to the track in the hope of becoming the inaugural W Series champion! The two join 16 other drivers’ on-track at Brands Hatch in the final round of the W Series season.

Live coverage of the finale airs on Channel 4 in an extended two-hour broadcast. The race itself starts at 15:10 on Sunday, with Lee McKenzie fronting coverage as usual. Ted Kravitz remains alongside McKenzie, whilst David Coulthard re-joins Claire Cottingham in the commentary box.

W Series supports the German touring car series DTM, which airs live for UK viewers on Freesports TV.

Motorsport Broadcasting will be reporting on-site from Brands Hatch, so keep an eye on this site and on the Twitter feed over the weekend and beyond for snippets from Brands.

Elsewhere, MotoGP heads to Austria, with both MotoE and the Red Bull Rookies Cup joining them at the Red Bull Ring.

W Series – Brands Hatch (Channel 4)
Qualifying airs live across Facebook and Twitter
11/08 – 14:30 to 16:30 – Race

MotoGP – Austria (BT Sport 2)
Also airs live on MotoGP’s Video Pass (£)
09/08 – 07:45 to 15:15 – Practice 1 and 2
10/08 – 08:00 to 16:00
=> 08:00 – Practice 3
=> 11:00 – Qualifying
11/08 – 07:15 to 15:00
=> 07:15 – Warm Ups
=> 08:45 – MotoE
=> 09:30 – Moto3
=> 11:00 – Moto2
=> 12:30 – MotoGP
=> 14:00 – Chequered Flag

MotoGP – Austria (Quest)
12/08 – 23:00 to 00:00 – Highlights

DTM – Brands Hatch (Freesports TV)
10/08 – 13:15 to 14:45 – Race 1
11/08 – 13:15 to 14:45 – Race 2

Red Bull Rookies Cup – Austria
10/08 – 16:00 to 17:00 – Race 1 (BT Sport 2)
11/08 – 14:15 to 15:15 – Race 2 (BT Sport/ESPN)

As always, please check back in case scheduling details for the weekend change.


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W Series “looking at all possibilities” for season two calendar

Organisers of the W Series are looking at all possibilities surrounding the calendar for the 2020 season.

The inaugural season has seen the all-women’s series support the DTM touring car series, an arrangement that will continue in 2020. Beyond that, W Series are hoping to expand the calendar in some way for next season. Reuters reported in May that the series could link up with Formula 1 in the future.

Speaking to Motorsport Broadcasting at a Whisper event last week, W Series CEO Catherine Bond-Muir said”We’ll definitely be with DTM for another six races next year.”

“We’ve not yet agreed any other races around the world, but we’re looking at America, Asia, maybe more races in Europe, we’re looking at all possibilities,” Bond Muir added.

At the half way stage of the first season, Bond-Muir is happy with how the series has gone down with fans so far. “We’ve got fantastic audience interest and engagement,” she said.

“I think we’ve knocked it out of the park, with the reach we’ve got through our television deals, we’re in over 340 million households across the world. We’ve got people watching the programming, and we know from social media people absolutely love the racing.”

“Three years ago, when we had a blank sheet of paper, I don’t everthink we could have imagined that we could have appeared in so many households in our first year.”

> Looking back at W Series’ inaugural race

“Those deals were done before we raced a car. Hopefully we can grow on that next year, when people realise what we’re producing is actually really good motor racing.”

In the UK, W Series airs live on Channel 4, whilst Whisper produce the global television feed for the series.

Commenting on the series, Whisper CEO Sunil Patel added “I’m pretty selfish when it comes to W Series. I’ve got a nine-year-old girl who’s grown up with me watching Formula 1, so have a vested interest. She knows the grid back to front, she questions me about speed limits in the pit lane, asking me what tyres Lewis is on.”

“But when I told her there’s going to be a women’s racing series, she was ecstatic, she’s been researching which drivers to follow and so on. That is a snapshot of the transformative effect that W Series is having.”

“We’re covering it, we can help build the characters,” Patel told me. “W Series is already having an impact becauseit’s helping create role models for littlegirls out there, which they didn’t have before. ”

The next round of the W Series takes place this Saturday (6th July) at the Norisring.

Whisper diversifies with creation of The Whisper Group

The production company behind Channel 4’s Formula 1 coverage have announced that they are diversifying into new areas.

Whisper Films, whose current sports portfolio includes the W Series, Sail GP and F1, will simply be known as Whisper moving forward.

As part of the diversification effort a new brand, The Whisper Group, will oversee the complete portfolio. The group aims to move beyond sport into other areas, such as entertainment and factual.

Alongside Whisper sits Whisper Wales (based in Cardiff) and Whisper West (based in Maidenhead). The wider group have also partnered with graphics agency Chapter 3 Graphics and entertainment arm East Media.

Sunil Patel, Jake Humphrey, and David Coulthard created Whisper Films nine years ago, the trio and the rest of the Whisper family marking the expansion with an event in BT Tower, where their new branding was unveiled.

Speaking to me at the event, Patel explained the reasoning for the change. “For too long, I believe sports production companies have been penned in as ‘one trick ponies’. I believe there is so much talent in the sports genre, which we can port over to other genres,” Patel said.

“We believe that we should be a destination for the best talent in the industry. One day they could be doing sport, next day they could be doing factual entertainment, specialist factual, design. It’s about creating a home for people to move around in.”

Whisper have several original projects in the works, whilst a variety of non-factual documentaries, such as Fergie versus Wenger and Klopp versus Poch, have played out on Channel 4 and Channel 5 recently.

Channel 4 F1 platform has “helped us belong”
Patel reflected on Whisper’s coverage of Formula 1 for Channel 4, which they have been producing since the start of 2016.

“Channel 4 Formula 1 has helped us belong,” Patel said. “There’s no better showcase than Formula 1 every other weekend. Everyone looks at that, and that’s a showcase of our work, we own the moment.”

“Our creativity is at the forefront, it’s constantly being looked at and analysed, by people like yourself pulling it apart, for the right reasons.”

“You can do the best pitch in the world when you’re trying to win new business but, there’s nothing better than what you’re doing, because that’s the showcase.”

Patel, who told me that Whisper remain committed to the sporting arena moving forward, is comfortable with the risk taken.

“It is a calculated risk. What we’re not doing is moving myself into entertainment, or Mark Cole [ex BBC Sport, now Head of Television at Whisper] into entertainment,” he said. “We’re bringing in people who know that field.”

“Our Chief Operating Officer Julie Porter used to run Strictly Come Dancing, and has a huge entertainment background. She had the choice of going to The Voice when it first launched, sticking with Strictly or coming to Whisper when we were nothing, before even one of our first big gigs, producing DTM on ITV4 in 2011, had aired.”

“Julie made that jump over to us. We’ve got lots of people who know that field, and we can turbo charge that with our energy, our passion, our desire to be the best we can be.”

The core underlying message from Whisper last night was that the last nine years formed chapter one of the Whisper journey.

Chapter two, which begins now, will see The Whisper Group embark on a much bigger journey beyond the sporting landscape.

Scheduling: The 2019 Canadian Grand Prix

Formula 1 heads for its annual June trip to Montreal for the Canadian Grand Prix!

The Grand Prix airs exclusively live on Sky Sports F1, and with it, both Ted Kravitz and Jenson Button are returning to Sky’s line-up for the weekend.

Stefano Domenicali joins Steve Jones and David Coulthard over on Channel 4. Their highlights air later than in previous years due to the contractual restrictions imposed on them by Sky. Qualifying starts at 19:00 on Saturday, with the race starting at 19:10 on Sunday.

Adding three hours onto the expected end time (20:00 for qualifying and 20:40 for the race) takes you to 23:00 and 23:40 respectively, hence why Channel 4’s programming starts when it does over the weekend.

The race faces the UEFA Nations League final, which kicks off at 19:45. The final will see either Portugal or Switzerland face Netherlands or England. Although the tournament is nowhere near the scale of the football World Cup or Euro’s, the clash does demonstrate an unwillingness from Liberty to work their way around major football clashes.

Elsewhere, the W Series line-up is radically different in Misano, as both Kravitz and Coulthard are on duty in Canada. Allan McNish replaces Coulthard as W Series analyst and co-commentator for Misano. MotoGP reporter Amy Dargan replaces Kravitz, whilst Becky Evans (aka Queen B) serves as an additional correspondent.

Channel 4 F1
08/06 – 22:50 to 00:20 – Qualifying Highlights
09/06 – 23:00 to 01:00 – Race Highlights

Sky Sports F1
Sessions
07/06 – 14:45 to 16:45 – Practice 1
07/06 – 18:45 to 20:45 – Practice 2
08/06 – 15:45 to 17:30
=> 15:45 – Practice 3
=> 17:10 – Paddock Walkabout
08/06 – 18:00 to 20:30 – Qualifying
=> 18:00 – Pre-Show
=> 18:55 – Qualifying
09/06 – 17:30 to 22:30 – Race
=> 17:30 – Pit Lane Live
=> 18:30 – On the Grid (also Sky Sports Main Event)
=> 19:05 – Race (also Sky Sports Main Event)
=> 21:00 – Paddock Live
=> 22:00 – Notebook

Supplementary Programming
06/06 – 16:00 to 16:30 – Drivers’ Press Conference
06/06 – 22:00 to 22:30 – Welcome to the Weekend
07/06 – 21:00 to 21:30 – The Story so Far
08/06 – 20:30 to 21:00 – The F1 Show
12/06 – 20:00 to 20:30 – F1 Midweek Debrief

BBC Radio F1
All sessions are available live on BBC’s F1 website
09/06 – 19:00 to 21:00 – Race (BBC Radio 5 Live)

W Series – Misano (Channel 4)
Qualifying airs live across Facebook and Twitter
08/06 – 14:45 to 16:00 – Race

Euroformula – Spa (BT Sport 3)
Also airs live on YouTube
08/06 – 14:30 to 15:30 – Race 1
09/06 – 12:45 to 13:45 – Race 2

IndyCar Series – Texas 600 (Sky Sports F1)
07/06 – 23:30 to 01:00 – Qualifying (also Sky Sports Main Event)
08/06 (Saturday night) – 01:00 to 04:00 – Race (also Sky Sports Main Event)

International GT Open – Spa (BT Sport 3)
Also airs live on YouTube
08/06 – 15:30 to 17:00 – Race 1
09/06 – 13:45 to 15:15 – Race 2

World Superbikes – Jerez
Also airs live on World Superbikes’ Video Pass (£)
07/06 – 09:25 onwards (Eurosport 2)
=> 09:25 to 10:25 – SBK: Practice 1
=> 13:55 to 14:55 – SBK: Practice 2
=> 14:55 to 15:55 – SSP: Practice 2
08/06 – 09:30 to 14:15 – Qualifying and Race 1 (Eurosport 2)
09/06 – 09:30 to 15:15 – Support and Race 2 (Eurosport 2)
12/06 – 22:00 to 23:00 – Highlights (ITV4)

The listings will be updated if plans change.